Advertising Branding Privacy Survey 
Sword and the Script
MAY 25, 2021
Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. 71% trust a business with “products/services are effective/work as advertised.”.
Stephen Waddington
JANUARY 12, 2022
More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising. However, it’s a double-edge sword.
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5W PR
DECEMBER 26, 2019
In appreciation of the impact SEO ranking can deliver, closer attention will be paid to Google’s My Business Listing by many of the survey respondents. In their own survey of U.S. Voice search is also expected to open up advertising opportunities on devices like Alexa, Google Home and Siri. SEO RANKING. COMMUNITY BUILDING.
ImPRessions - Crenshaw Communications
MAY 24, 2018
According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. Creativity helps express company values in a distinct brand voice.
Communications Conversations
MAY 21, 2019
Privacy concerns. READ: People are still checking in on Facebook (but might be representing something completely different to friends and survey administrators). And, brand ad budgets haven’t been impacted by all this negativity at all. And, brand ad budgets haven’t been impacted by all this negativity at all.
Solo PR Pro
JULY 3, 2019
Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Internet user growth is slowing (but innovation and competition remain). Activity is stable, but growth is slowing. Digital Media Usage.
ImPRessions - Crenshaw Communications
APRIL 8, 2021
A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Redefine data ownership and privacy.
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