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App marketers report rising optimism amid macroeconomic and privacy challenges

Agility PR Solutions

A new survey of global app marketing professionals from mobile growth acceleration platform Liftoff offers a detailed look at what it’s like to run mobile marketing campaigns for an app right now—and what marketers see as the key trends ahead in 2023.

Privacy 78
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Data disconnect: New study finds 4 privacy disconnects between marketers and consumers

Agility PR Solutions

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

Privacy 78
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Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices

Agility PR Solutions

But many consumers are skeptical, according to a survey by The Conference Board in collaboration with Nielsen. In the survey of more than 30,000 consumers across 63 global […]. The post Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices appeared first on Agility PR Solutions.

Privacy 157
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How to protect your survey data quality with smart trap questions

Agility PR Solutions

Gathering high-quality responses from online surveys is a fundamental premise of building customer insights and making sound business decisions. This is especially true when respondents are sourced from broad general audience panels and whose identity can’t be verified for privacy reasons. While collecting data from a […].

Survey 86
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How To Do AI Startup & Tech PR, Featuring AI Survey Insights

Shift Communications

So, we conducted a consumer survey. Here is what our survey of 1,000 employed U.S. Trust building Our survey showed a good amount of fear around AI, from privacy to job displacement. What we found was a big awareness gap and clear opportunities in PR for AI startups and companies. Another 43% were considering it.

Survey 60
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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

It surveyed 1,001 PR professionals from November 2 through December 14. According to the report, “The goal of this survey is to deliver insights to the PR industry to help improve the workflow of public relations professionals, particularly around the rapidly expanding field of generative artificial intelligence.”

Report 182
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How Has Generative AI Impacted Workplace Communication?

Institute for Public Relations

Grammarly and The Harris Poll explored the state of business communication and how generative AI plays a role in challenges such as privacy, bias, and productivity. An online survey of 1,002 full-time employees and 253 business leaders was conducted from Sept.