Cision

JANUARY 28, 2016

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Learn how with our brand journalism white paper! Every day I’m researching, writing and communicating with people – much the same way I did as a reporter.

Journalism 120

Journalism Newspapers Writing Report 120

Solo PR Pro

OCTOBER 5, 2021

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills.

Meeting 97

Meeting Handbook Newspapers Government 97

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Presspage

JUNE 11, 2019

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. In today’s busy brand centers, the role of the communications editor has greatly evolved. Because, shouldn’t you be telling your brand’s story the way it ought to be told?

Communications 60

Communications Storytelling Instagram Guidelines 60

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Measurement Television 167

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

JANUARY 19, 2017

Storytelling by recognized, influential people is where PR is heading. However, social media plays a vital element in both establishing and building a good reputation for you and your brand. In terms of utilizing social media to improve their communication strategy — what is one thing most brands are not doing, but should be?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

Stephen Waddington

JUNE 16, 2019

I’ve had a break from writing my weekly letter after getting married in New York. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital.

Print 60

Print Storytelling Newspapers Advertising 60

Communications Conversations

JANUARY 26, 2016

Ad numbers like this don’t tell the whole story, but it is an indicator of how brands are using their time and budgets. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. I keep wincing after every sentence I write. Just give this shocking post a read. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

NewsWhip

JULY 29, 2020

These tend to be old-school newspapers that have been around for decades, and have grown into national news organizations. Both the Standard and Manchester Evening News saw considerable success in writing on a broad range of topics, though both obviously covered local topics too, albeit to fewer engagements. Local-national publishers.

Local 88

Local Comparison Trends Television 88

Cision

JUNE 10, 2015

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. If you want your earned media to work, figure out the passion points for the co mmunity that the newspaper is going to be covering and figure out how your client fits into that larger area,” he says.

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 84 percent focus on creating content for audiences versus brand. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

The Hoffman Agency

MARCH 20, 2017

editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. advertisements).

Publicity 63

Publicity Construction Agency Advertising 63

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video. It will not just improve your media relations, but also the brand content you offer directly to online audiences.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Solo PR Pro

FEBRUARY 11, 2016

Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Once you decide to do a bylined article and have determined its purpose, the next step is to write it. Key questions to first ask yourself before you start writing: Who cares? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. So, how do you do this with your brand? Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Sell your brand.

Storytelling 120

Storytelling Skype Energy Software 120

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Look at newspaper “stories” today? I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Look at newspaper “stories” today? I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern.

Sports 0

Sports Leadership Internal International 0

PR Fuel

DECEMBER 7, 2021

A press release is a succinct way for an industry or brand to get news attention and push out first-party information. A good way to make a press release impactful is to balance the storytelling side with factually focused writing. Writing strong press releases is an important promotional tool for a business.

Writing 105

Writing Construction Newspapers Storytelling 105

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 174

Survey Marketing B2B Study 174

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. The journalists were people working in media, newspapers or TV channels, or radio stations. Similarly, the language that we use to write on Twitter is entirely different.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands. Write like your intended audience talks.

Agency 40

Agency Real Estate Film Video 40

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. Can I humbly say that our brand is a recognized asset for clients looking to further their success and reputations? You founded Bob Gold & Associates in 1997.

Storytelling 120

Storytelling Local Video Measurement 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. It’s also an issue of writing style. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. “That was the thing. .

Media 99

Media Journalism Content Marketing Education 99

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations.

Groups 60

Groups Internal International Conference 60

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52