Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels. Need an extra pair of hands?

Social Media 111

Social Media Report Survey Media 111

PR 20/20

MARCH 2, 2023

Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month? Pop in to say “hi.”

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Konnect Agency

OCTOBER 2, 2019

While we always make sure to show the value of a piece of coverage to our clients, we also help our clients amplify that coverage on their social media channels, as well as ours. Maximizing traffic to the piece is a great way to promote your company and build brand awareness. Here’s how to make this happen: Utilize Social Media.

Instagram 71

Instagram LinkedIn Social Media Agency 71

The Proactive Report

OCTOBER 12, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : Google tends to spend most of its attention on sites that are constantly changing and updating. Social content is one way to keep your site alive and fresh. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

PR 20/20

DECEMBER 4, 2018

Every year we read tons of articles about the up and coming trends in social media and marketing. While that may be true, for a change, let’s take a look at some of the social media tactics that took gold medals over the past year. Here’s a tribute to four of the best social media tactics of 2018. Influencer Marketing.

Social Media 66

Social Media Trends Pinterest Instagram 66

Communications Conversations

MARCH 4, 2020

Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. LinkedIn: 24 hrs. But, I thought it was very interesting–and worthy of more conversation considering the implications for social media marketers. And, in the process, drive value for your brand.

Social Media 68

Social Media Pinterest Strategy Media 68

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? role in marketing and communications. In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. So naturally, we must conclude that the majority of Snapchat users are between the ages of 13 and 24, falling into a demographic group that’s the holy grail for marketers: millennials.

Brand 48

Brand Branding Marketing Mobile 48

Critical Mention

SEPTEMBER 18, 2019

Given social media’s continuous rise in popularity, some of its top platforms provide great opportunities to expand your company’s online interactions. From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness.

Social Media 61

Social Media How To Media Radio 61

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. Updating the branded content tag. Google Plus Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Prohibition

FEBRUARY 16, 2021

LinkedIn is known amongst B2B professionals as a sleeping giant. That said, this dinosaur of a social network is catching pace. And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. What are LinkedIn Events? How can I use LinkedIn Events for my business?

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

Marketwired

DECEMBER 9, 2015

Just ask Val Zamulin, head of SEO for ICM Consulting and Media Corporation, a Toronto-based internet marketing company. Press release should only be distributed to announce legitimate company news,” says Lisa Buyer, CEO of The Buyer Group, a Florida-based boutique firm specializing in online PR, SEO and social media.

SEO 60

SEO Pinterest Google Engineering 60

PR 20/20

OCTOBER 24, 2017

Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month?

Blogging 42

Blogging SEO Pinterest LinkedIn 42

NewsWhip

JUNE 10, 2021

Follow Chris on LinkedIn. Using social data in risk assessment | Jump to text. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So we have social media as a big source of information. Talking Points. Defining risk | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. And that’s just the beginning.

Community 82

Community Publicity Web Social Media 82

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

Prohibition

NOVEMBER 5, 2021

Social Media. The idea behind social media for business is to engage with your audience and use social media platforms to build relationships and gain customers. As a business owner, it is your choice whether or not to use social media. What about paid social media, is it worth it? What is paid social media?

Social Media 62

Social Media Media Advertising Advertising 62

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks.

How To 198

How To Real Estate Web Case Study 198

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

wiredPRworks

OCTOBER 9, 2021

For those of us that work in social media, unplugging can feel like we’re walking away from home. We miss posting, checking updates, and connecting with our networks. Read: 10 ways to Vacation from Social Media and Technology. Social media, email, and texting. Notify your networks. What a glorious trip!

How To 98

How To Social Media LinkedIn Instagram 98

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them. Social Conversations Aren’t So Random.

How To 57

How To Instagram Social Media LinkedIn 57

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins. What would you rather read?

How To 120

How To Tools Exercises Viral 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. Would you be able to remove the noindex tag? I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

wiredPRworks

APRIL 29, 2020

With the ability to create controlled creative variations, marketers can continuously optimize top performing ads by understanding the underlying features that make audiences respond. Can you tell us a little bit about Marpipe and the future of marketing as you see it, Dan? Small changes in creative lead to big changes in performance.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

With the ability to create controlled creative variations, marketers can continuously optimize top performing ads by understanding the underlying features that make audiences respond. Can you tell us a little bit about Marpipe and the future of marketing as you see it, Dan? Small changes in creative lead to big changes in performance.

Creativity 52

Creativity How To Engineering Advertising 52

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks.

Real Estate 57

Real Estate How To Web Case Study 57

PR Job Coach

JULY 29, 2011

You are either too old, too young, suffering the stigma of no job or you have run out of runway in your network. Scour the internet for information on each and make note of which ones have potential for being a market or a potential revenue generator and are already a business for someone. Brand yourself consistently and tightly.

How To 176

How To Leadership Government Reputation 176

PR 20/20

MAY 17, 2018

It’s not surprising that marketers are obsessed with leads. In fact, “ 53% of marketers say half or more of their budget is allocated to lead generation.”. Create several variations of your call-to-action (CTA) buttons, and A/B test them throughout your website and social media. Promote on social media.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. What are the unorthodox social networks?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Contently - Strategy

JUNE 11, 2021

My MBA program didn’t have all the answers when it came to marketing. Flexiple is a network that helps companies match with freelance designers and developers. Now that both sites are doing well, I wanted to share what I learned about marketing over the years. Marketing starts way before you ship the product.

Marketing 126

Marketing SEO Reddit Viral 126

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. But not all social sites allow users to interact in the same way.

Social Media 40

Social Media Pinterest Media Marketing 40

Waxing UnLyrical

MARCH 9, 2016

Who on earth in public relations, marketing or social media would hire me?! Learnings from social. So I decided to communicate to all of my friends and followers on LinkedIn, Twitter and Facebook that my Instagram had been hacked, and the photos did not reflect my character at all.

Instagram 40

Instagram Privacy Guidelines Social Media 40