Shift Communications

SEPTEMBER 8, 2017

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. On the other, venerable brands may perceived with a limited ability to change. Challenging Established Perceptions. Driving Healthcare Innovation.

Healthcare 79

Healthcare Leadership Local Retail 79

Onclusive

AUGUST 10, 2021

This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 161

How To Employee Leadership Nonprofit 161

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 139

How To Employee Leadership Nonprofit 139

The Hoyt Organization

APRIL 23, 2024

Incorporate Thought Leadership As part of your non-profit PR strategy, it’s essential to position yourself as a thought leader in its field. Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events.

Strategy 104

Strategy Nonprofit Social Media Leadership 104

The Hoyt Organization

OCTOBER 17, 2023

Awards and accolades aren’t just shiny ornaments that brands love to flaunt – they’re much more than that. They are fantastic megaphones for broadcasting your brand name far and wide and motivating your team to scale even greater heights. Having trouble determining which awards are right for your brand and PR toolkit?

Reputation 100

Reputation Local Resources Brand 100

Communications Conversations

MAY 12, 2020

For starters, she was a VP before her 30th birthday–she has natural leadership abilities. Don’t be afraid to jump into the deep end of leadership. So many people aspire for leadership roles, especially at younger ages. I absolutely cherish my time at Sun Country and fast track to leadership. We have determination.

Airlines 116

Airlines Travel Local Leadership 116

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 156

Company Nonprofit Apparel Local 156

Shift Communications

FEBRUARY 8, 2022

The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. Take the time to educate yourself, your team and leadership about the unfolding events. The findings? The findings?

Employee 78

Employee Leadership Consumer Internal 78

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Local 107

PRSay

AUGUST 19, 2021

Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? Although I was already tenured, the expectation was that I would lead by example for my faculty.

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Meeting Education Ethics Leadership 195

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. Without overtly bashing a rival, weave in points of difference and product attributes of your brand. Our advice?

Local 159

Local Pitching Interviews B2B 159

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Communications Conversations

MAY 12, 2023

That it’s all part of the personal branding game. Notably: NPR leaving Twitter (my top post in terms of reach) and a wonderful Red Wing Shoes campaign with a local non-profit. Note what was absent from my top 5 posts: Thought leadership. The lesson here: Go topics/thought leadership for reach; go personal/local for depth.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? She worked full time, had her own home office and served in a leadership role. Both now live in the Atlanta area.

Leadership 159

Leadership Conference Local Internal 159

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 127

Film Marketing Sports Hotels 127

Cision

JULY 20, 2016

Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise.

Leadership 120

Leadership Local Pitching Social Media 120

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 187

Communications Journalism Advertising Advertising 187

PRSay

FEBRUARY 21, 2020

While the Astros saga can obviously be understood as a failure of leadership — who greenlighted the sign-stealing efforts — and athletic integrity, it’s also a failure of PR management too. Now celebrating its 30 th year, Solomon Turner PR works with clients on a national and local basis helping businesses maximize their brand impact.

Conference 202

Conference Training Small Business Leadership 202

Cision

APRIL 28, 2017

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227

Local Energy Agency Policies 227

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

Trends 165

Trends Nonprofit Consumer Newspapers 165

5W PR

DECEMBER 5, 2018

For executives, social media is a crucial resource because it helps them to make choices based on things like social proof and local endorsements. When companies can produce and share content that their connections want to see, they’ll be far more likely to engage with that material and become advocates for the brand.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. Later, they did some important pro bono branding work for me at FMSC. You’ve held numerous leadership positions over your storied career. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

Communications Conversations

JUNE 15, 2020

” Target donated “$10 million commitment and ongoing resources to advance social justice and support rebuilding and recovery efforts in local communities.” And we see leadership teams made up of mostly old white guys, a few women and maybe a handful of African-Americans. Because right now, what do we see?

Company 88

Company Insurance Insurance Local 88

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.

Real Estate 120

Real Estate Agriculture Local Technology 120

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Leadership is at the heart of The Darkest Hour ‘s brilliant portrayal of Winston Churchill. Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

Mark My Words

MAY 20, 2020

Daily Beast The British brand consultant Mark Borkowski, who has long been fascinated by the royals, says that Harry’s commercial future success will be intimately linked to how well he manages his emergence into the post-COVID world. “I I just don’t see him having the skill set to be a producer,” said Borkowski. That’s Meghan’s world. “He

Film 60

Film Local Training Community 60

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier. Establish a baseline. Build in and budget for metrics.

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Writing Comparison Product Launch Leadership 130

PRSay

AUGUST 15, 2019

Leadership was careful to conduct research and surveys to identify employees’ unique communications needs. Encourage local leaders to participate, expand reach by including more voices and watch as grassroots momentum builds. This isn’t an obstacle, it’s an opportunity. Show people you care when it matters most.

Communications 107

Communications Employee Enterprise Local 107

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite.

Media 207

Media Meeting Interviews Film 207

Communications Conversations

SEPTEMBER 28, 2021

Should leaders be sharing other people’s posts–and their brands’ posts–on LinkedIn? Finally, let’s look at a local exec with a bit smaller following. Now, that’s not to say execs shouldn’t be sharing brand posts or other people’s posts from time to time. CEO of Medtronic.

LinkedIn 120

LinkedIn Case Study Social Media Study 120

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Roberta maintains that real-time engagement data, provided by the likes of NewsWhip , is key as much for Condé Nast brands’ content as for finding trending stories. “It and the U.S., Roberta explains.

Data 68

Data Trends Journalism Print 68

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

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Radio Pinterest Television Government 64