Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. What are you already doing to establish thought leadership and build brand awareness? What are you already doing to establish thought leadership and build brand awareness? But are you even investing in long-term strategies that will help you get them?

Conference 120

Conference How To Infographics Leadership 120

PR Fuel

JUNE 5, 2020

Read on to learn all about how to send a press release and whether they’re still relevant in 2020. Journalists often utilize brand press releases in order to quickly gain relevant information for their articles and pieces. According to the 2019 Edelman Trust Barometer Special Report : In Brands We Trust?

How To 98

How To Ethics SEO Guidelines 98

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Here are some real-life examples from SaaS brands. Broken Link Building Who is it best for?

Examples 133

Examples Software Pitching Tools 133

The Hoyt Organization

FEBRUARY 12, 2024

This makes it a powerful tool for businesses to connect with their target audience and elevate their brand’s online presence. How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn?

LinkedIn 57

LinkedIn Publicity SEO Storytelling 57

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

SEPTEMBER 7, 2017

However, figuring out exactly how to do that can be a challenge. so how do you get your audience charged up about it, too? The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Personalize Your Brand. Advocate for Corporate Social Responsibility. Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Extract Data from your Content and Design an Infographic. People love infographics. An Infographic is a way of exposing your content to more readers.

eBook 108

eBook Infographics Pinterest How To 108

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. The Australian Open.

Financial 52

Financial Content Marketing Examples Banking 52

Cision

MARCH 8, 2016

Once you’ve found a hole, determine how you’ll approach the reporter with your suggestion. If your brand has thought leaders on the topic, sit down with them to create compelling content or multimedia to go alongside your pitch. Then, think of an interesting way to present the statistics and insights. Survey The People.

How To 84

How To Pitching Survey Comparison 84

Cision

OCTOBER 26, 2016

With that being said, while I can’t give a full recap of every presentation and speech given at this year’s PRSA conference, I can share with you some of my favorite highlights. Presenter: Steve Radick, VP, Director of PR, Brunner. Presenter: Fred Cook, CEO, Golin. ” – @sradick #contentmarketing #PRSAICON. —

Conference 120

Conference Internal International Data 120

5W PR

NOVEMBER 19, 2021

These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Research the most-discussed subjects and frequently asked questions involved in your brand niche. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Here are some real-life examples from SaaS brands. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Here are some real-life examples from SaaS brands. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

Public Relations Sydney

NOVEMBER 30, 2014

Using images in your communications presents a considerable opportunity to engage further with your audience. Consider taking photos that capture your business’ brand personality to create increased interest in your business. These websites contain millions of images ranging from animals, food and drinks, to people and infographics.

Banking 85

Banking How To eBook Infographics 85

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. The Google Algorithm. Owned Media. Owned Links.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 177

Survey Marketing B2B Study 177

PR in High Definition

AUGUST 25, 2017

Brands need to look to make the most of every piece of content, improving ‘bang for buck’. Something simple like a photograph works, or even an infographic. Over the coming weeks, Firefly will be sharing tactics on how to use owned, shared and paid options to help take your earned media and PR content further.

How To 54

How To Media Infographics LinkedIn 54

MaccaPR

OCTOBER 5, 2015

The basis of my recent presentation at the Social Media Rockstar event in southwest Minnesota, brought to life a question that might be at the tip of content marketers' tongues: How do we know what quality content really is and where to get started? Determine brand voice: Next, you must determine the brand voice for your content.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. We have about $12 million of Agility annual recurring subscription revenue presently and a 94% net retention that we believe is likely to improve.”.

Software 93

Software Banking Technology Data 93

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

SEPTEMBER 27, 2016

Be present on the right platform at the right time. Similarly, Instagram can help you engage in conversations at events, while showcasing the fun, personal side of your brand. Infographics or images with quotes relevant to the show. Videos of booth displays and staffers to humanize and show pride in the brand.

Social Media 40

Social Media Trade Shows How To Media 40

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. 1) Marketing embraces sustainability.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. It may also comprise development and oversight of brand messaging, though at some agencies that is handled by a strategic services specialist. Here are the roles to look for when onboarding an agency.

Agency 136

Agency Analytics Creativity Social Media 136

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. Lead generation.

B2B 100

B2B Infographics B2C Case Study 100

Solo PR Pro

MAY 15, 2018

81% of people have been convinced to buy a product or service by watching a brand's video. 85% of people say they'd like to see more video from brands in 2018. Infographic via Deposit Photos. For social media, livestreaming, or a more casual presentation, “DIY” video shot with a mobile phone or digital SLR camera is fine.

Video 57

Video Marketing Mobile YouTube 57

Deirdre Breakenridge

MARCH 12, 2015

However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. We shared ideas, concepts and I was able to watch how creative ideas came to life. Tip #2: Learn More About Color. Tip #3: Open up Your Brainstorm.

Creativity 150

Creativity Web Social Media Data 150

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. Using people ensures your customers see themselves in your brand. Keep your brand’s voice consistent.

Social Media 65

Social Media Media Writing Infographics 65

Contently - Strategy

MARCH 15, 2019

The process gets even harder if some team members are only present part of the time. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Full-time employees have a tendency to take brand messaging for granted.

Company 111

Company Pitching System Interviews 111

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. David Armano – @armano. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. That’s why the brand’s med school calculator is such an incredible tool. Citi Entertainment. Let’s be honest.

Banking 111

Banking Content Marketing Examples Industry 111

ReimaginePR

DECEMBER 17, 2016

If you really can’t write: If you have no clue on how to write a proposal, it at least gives you the bare bones of what you should include, even if the writing isn’t reflective if your brand. Visme is a tool that lets you design infographics, proposals, presentations, even memes, quickly and easily.

Tools 120

Tools Writing Meeting Infographics 120

Sword and the Script

APRIL 13, 2019

As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal. An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. Here’s How. Want to Boost Revenues By 5.8%

Study 116

Study Survey Infographics B2B 116

The Proactive Report

FEBRUARY 13, 2016

This week’s topic was visual content and how to improve your smartphone photography so you can take and make original images. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Stock photos can never tell your brand story like an original image can.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

This week’s topic was visual content and how to improve your smartphone photography so you can take and make original images. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Stock photos can never tell your brand story like an original image can.

Training 100

Training Film Infographics Examples 100

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Let’s examine each of the major platforms and how to speak the language. Let’s take a closer look of how to apply this.

Social Media 100

Social Media Media Infographics Pinterest 100