ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

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Advertising Advertising B2B SEO 334

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

Deirdre Breakenridge

NOVEMBER 8, 2015

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

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Film Social Media Video Writing 150

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. Content shapes a personal brand. Long-form content bolsters authority. Packaging a differentiator.

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Case Study SEO Film Video 178

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him. She is heavily followed by fans across the world with 12.2

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Brand Branding Instagram YouTube 87

ImPRessions - Crenshaw Communications

MAY 16, 2016

In an era dominated by branded content and social media, the live shot still stands out. Sometimes we worry about the right props, or the proper brand mention. The film features a Jim Cramer-like financial expert who is threatened on-air by a gunman in the middle of a live show. What appeals to their needs?

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Film Interviews Television Financial 168

Critical Mention

OCTOBER 29, 2018

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his personal brand. Until next time!

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Sports Film Television Transportation 117

The Stalwart Blog

JUNE 26, 2015

Summertime is here and with it comes the Hollywood blockbuster, known for big names, big budgets and…big brands? Our film of choice was Jurassic World, the fourth installment of the Jurassic franchise. The film was nothing special, high priced visual effects and a simple, formulaic storyline.

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Storytelling Film Wireless Television 60

Doctor Spin

MARCH 1, 2024

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Film studios, music labels, talent agencies, and entertainment companies may offer entry-level PR positions to manage publicity and promotions. Corporate communications teams. Media outlets.

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PR for Anyone

DECEMBER 1, 2021

Also consider your brand. If you are filming in your basement, it will likely be echoey. For a refresher on your brand, watch this video on How to Get Publicity with Branding. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel.

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Interviews Video Film Industry 130

Mark My Words

AUGUST 15, 2022

The show, starting next Wednesday deals with my fantastical journey from a meat and pastry factory in Southwest England to a career in publicity that transported me to the trailblazing underworld of fringe arts, and on to the West End, Hollywood and into the world of brands and boardrooms.

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Examples Film Transportation Creativity 60

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. but it did agree to do a tie-in between the movie and the candy after the film was released. in its own ads.”).

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Brand Branding Content Marketing Film 60

Sword and the Script

JANUARY 26, 2016

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. “It

Content Marketing 60

Content Marketing Marketing Television Film 60

ReimaginePR

SEPTEMBER 19, 2015

The same principle applies in film. I’d be assigned a script and my job was to read it and assess whether or not it was worthy of putting the money into developing it into a television series or movie. Only then can they actually put themselves in your home and imagine the possibilities.

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Real Estate Film Television Writing 120

Mark My Words

NOVEMBER 20, 2015

The simple genius of the film is that the deliberately low production values –the whole thing was shot in less than two days on no more than two cameras- gives the piece the naturalistic feel of much family friendly lifestyle TV. This is part of a growing trend in PR that sees content creation as a self-sufficient driver of brand message.

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Film Television YouTube Video 60

Mark My Words

OCTOBER 10, 2022

The fifth series, which is currently being filmed in Thailand and due to be broadcast in the UK next year, is thought to have been plunged into chaos after six stars quit with serious injuries. There could be budgetary concerns and people in television can tend to just rush ideas through, even when they’re not well-formed or even bad.

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Training Film Television Reputation 60

Cision

NOVEMBER 6, 2015

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Vimeo was designed as a film platform and promotes itself most aggressively to professional and amateur filmmakers. The first step is to listen.

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Video Trends YouTube Television 120

Beyond PR

JUNE 27, 2016

.” As managing editor for the last four years, Chris transformed SI brands including “The Monday Morning Quarterback” and “Planet Futbol” to higher readerships and also helped grow the SI Swimsuit into a cross-cultural brand that reaches millions in a variety of formats.

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Insurance Insurance Film Television 61

Maxim Behar

APRIL 6, 2023

On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones. We all know how the film has spun in the last thirty years and - thank God - this story is all over the social media, and not only.

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Government Local Film Television 52

Cision

JANUARY 11, 2016

American television host and actor. Brand Ambassador Emmys, ComicCon, Insider, EntertainmentTonight, Samsung, Sears, Kentucky Derby, Napa, LoriMoreno.com. & Groundlings grad,#HartofDixie #ShakeItUp Curvy Film Critic. Television Critic for The Hollywood Reporter. “I Child of television. Brody is alive.

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Twitter Fashion Television Travel 120

Communications Conversations

JUNE 28, 2018

So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television. Louder for those in the back – DO LOTS OF INTERNSHIPS!

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Sports Travel Television Agency 113

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. After Oprah, the deluge. How will they live the rest of their lives?

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Interviews Pinterest Privacy Film 60

Mindful Marketing

JUNE 19, 2022

Now we need to be careful not to offend a brand-new category of ‘beings’—machines. ” It’s amazing how many people in the film recounted the same experience with the beloved PBS icon, Fred Rogers. Yet, he made his mark in the new technological frontier at the time—television.

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Comparison Technology Google Engineering 65

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. His Trickster on the 1990s television series The Flash turned him into a fan favorite that he recently reprised in the CW’s hit adaptation.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action. Your Pitch Team.

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Media Television Pharmaceuticals Radio 120

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Use metaphors to paint pictures.

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Media Training Training Interviews Media 180

The Resolution Blog

JULY 30, 2019

brands can hijack existing campaigns. Tiffany and Co Turns Yellow Cabs Blue Would you expect anything less than classy from mega jewellery brand Tiffany and Co? WeAccept with Airbnb For most brands, steering clear of politics on social media is an absolute must. This shows that?—?when when relevant?—?brands

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Instagram Examples Brand Branding 120

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. And can savvy PR and comms strategies prevent a further fall?

Film 60

Film Advertising Advertising Consumer 60

Solo PR Pro

MAY 14, 2021

Originally from Southern California, she had moved to New York City to dabble in the film, television and entertainment industries. Determined to turn this passion into a reality, she began a one year program studying public relations while simultaneously vetting a digital team to help build her own brand website.

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Meeting Training Study Film 105

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. The film is beautiful and excruciating. Not every brand is going to seem cool to Gen Z, but we can all avoid looking like Kayla’s principal.

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YouTube Instagram Ethics Film 111

Mark My Words

JULY 5, 2021

Today, they’d be far too risky to ever be approved Looking at advertising campaigns on television today, an extraterrestrial from another galaxy would think we are a severe species. There is only one emotion in advertising now – and it is to indicate that brands are virtuous and worthy of your business.” Both hurt sales figures.

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Advertising Advertising Film Creativity 60

Mindful Marketing

JANUARY 12, 2019

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. Branding often leverages such repeat associations, as when a brand uses the same colors and fonts.

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Film Viral Hotels Television 72

Sword and the Script

SEPTEMBER 29, 2015

The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different. It does so through a who’s who list of interviews and case studies from brands big and small. Large brands include John Deere, Proctor & Gamble, Red Bull, GE and Marriott. Programs live and then die.

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Content Marketing Marketing Agriculture Newspapers 60

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2017

It’s not necessarily a new idea, but in the age of the entrepreneur-as-brand, it carves out a nice niche for John and offers some lessons for those beginning to build a business and a public image. The Platinum Age of Television by David Bianculli. A Legacy of Spi es by John LeCarre.

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Television Film Creativity Writing 189

Mindful Marketing

SEPTEMBER 11, 2022

However, in an era when brand-building is of utmost importance, shouldn’t companies have a say in the looks of those they pay to be the faces of their firms? Personal branding that’s edgy and provocative may have its place in other firms but not at Disney.

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Employee Film Television Policies 81

Maxim Behar

MARCH 14, 2024

Have you watched any of the nominated films for Best Picture? Maxim: You know, a few years ago, I was at one of the forums in Davos, and during the breaks, I was interviewed by an American television company, CNBC. Maxim: Yes, a business television. Maxim: In those films you mentioned, there isn't any music that's "wow."

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Film Industry Television Technology 59

Cision

JULY 14, 2015

As both industries continue to merge the amount of brands that are viewing advertisements as part of a larger public relations strategy are increasing with brands now realizing that the circulation of paid advertising is only circulation round one. Want to learn how to stand out with your content marketing? Laugh Factory. Conclusion.

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Advertising Advertising Content Marketing Case Study 120