Stephen Waddington

OCTOBER 9, 2018

However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments. Hyper targeting and millions of variations of Facebook ads during the EU Referendum and US Election broke that premise,” said Pillot de Chenecey. Digital communication has become a war zone.

Brand 109

Brand Branding Privacy Hotels 109

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Create an editorial calendar for your Facebook Live broadcasts.

Facebook 100

Facebook Video Privacy Digital PR 100

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

APRIL 3, 2019

But 2019 has so far been a rough year for the world’s most valuable brand. In consumer technology, it’s the norm for sales to slow and profits to erode over time. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.).

Wireless 156

Wireless Privacy Engineering Reputation 156

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 144

Analysis Tools Software SMB 144

Onclusive

MAY 31, 2018

For brands, there is a new world of rapid-response, multi-channel engagement during crises that can produce scary challenges: a situation that once may have taken weeks to unfold can now grow into a crisis in a matter of hours. Source: AirPR Software. Source: AirPR Software.

Crisis 191

Crisis Data Software Privacy 191

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But what would happen if this was an attack on one of the smaller challenger brands?

Privacy 82

Privacy Brand Branding YouTube 82

Deirdre Breakenridge

JUNE 27, 2018

In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. Customers today are inclined to select brands that stand for what they believe in and what they value. The Biggest Changes for Marketers in a New Era of Global.

Marketing 164

Marketing Ethics Local Technology 164

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Personalization.

Social Media 156

Social Media Trends Media Instagram 156

PR in High Definition

SEPTEMBER 27, 2021

As the days get shorter, darker and busier technology has the power to make our lives easier, but also the capacity to make them infinitely more complicated. On the other hand, smartphones can also damage our mental health through access to social media and ever-present news alerts delivering a brand-new reason to be anxious.

Privacy 62

Privacy Technology Social Media Software 62

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. Find an Email on Facebook Many bloggers don’t include email addresses on their websites but have one on Facebook.

How To 83

How To LinkedIn Tools Google 83

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). It’s an area that brands should investigate. #6 Growth has been fuelled by Instagram Stories, Facebook and Messenger Stories and WhatsApp status updates. billion daily active users.

Report 81

Report YouTube Privacy Web 81

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. The story of a new blood-testing technology for clinical tests that needed only a single drop of blood was irresistible to media, and founder Elizabeth Holmes was a PR dream.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. 2017 also brought a reckoning of sorts for Facebook. Here’s a look at those who came out on top, and others who took a reputation beating last year.

Airlines 180

Airlines Reputation Journalism Crisis 180

NewsWhip

SEPTEMBER 3, 2021

Continuing on the topic of censorship, a story about former President Donald Trump suing Facebook, Twitter, and Google for banning him from their platforms made a splash in the top articles, with 252k engagements on its own. BBC’s article had over 102k engagements, as well as a high-performing Facebook post with 75k engagements by itself.

Company 78

Company Publicity Google Government 78

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Privacy Concerns and Their Impact on Advertising. Facebook Stories viewership grew to 1.5 E-commerce and Online Advertising.

Report 45

Report Privacy Pinterest Retail 45

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Personalization.

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Mindful Marketing

NOVEMBER 6, 2021

Facebook’s move to “Meta” offers an important signal about the firm’s future focus, which promises to impact billions of people who regularly sign onto its social media platforms. Like Google, Facebook would never do something as rash as discard one of the world’s most valuable brands.

Facebook 73

Facebook Google Privacy Tools 73

Sword and the Script

OCTOBER 13, 2018

Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. It elevated different people than Twitter and Facebook. Yet we live in ever more complicated times even as the company has worked its way into more technology corners, like IoT.

Google 72

Google Privacy YouTube Data 72

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). One of the two companies mentioned, though, was listening: Avaya. These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. Looking Ahead.

B2B 60

B2B Leadership Crisis Communications Technology 60

Waxing UnLyrical

AUGUST 11, 2014

You Are Being Tracked Online By A Sneaky New Technology – Here’s What You Need To Know. Why: Online privacy is a valid concern in today’s connected world (yes, even for me). Why:Storytelling is vital to the success of your brand because of its connection-building power. 4 Reasons Your PR Program Will Fail.

Storytelling 87

Storytelling Privacy Resources Web 87

Critical Mention

JUNE 14, 2018

The app, geared toward women, aims to find one quality match for users each day using Facebook connections. They’re capitalizing on being extraordinarily relevant and piggybacking on the data privacy lawsuit Facebook is currently facing. A famous example is the dating app Coffee Meets Bagel. SCHEDULE A DEMO.

Pitching 70

Pitching Media Employee Privacy 70

Critical Mention

SEPTEMBER 21, 2018

A couple of hours later you’re scrolling through Facebook see an ad for a wedding gift registry. You might find this annoying, distracting, or perhaps even an invasion of privacy. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business.

Advertising 84

Advertising Advertising Privacy Analytics 84

PR 20/20

JULY 30, 2019

Angela Pham, User Experience Designer at Facebook. That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch. Voice is the gateway for all technologies, the remote control for our lives.”. We are the things.

Case Study 50

Case Study Privacy Data Technology 50

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

OCTOBER 29, 2019

Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. As you build your contacts, this will later help you sort them – i.e. legal reporters that cover law firm technology in Chicago, or marketing reporters that cover startups and martech in Boston.

Pitching 63

Pitching Analytics Enterprise System 63

Shift Communications

JUNE 19, 2015

The FTC decided this week to give us all a little more guidance about what sort of posts require disclosure and what does not when talking about brands and products online. Consumer Privacy Is Also an Issue. It’s not painful, I promise. Long-Form Posts. A compliance/monitoring program should be part of the campaign’s rollout.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). One of the two companies mentioned, though, was listening: Avaya. These include: Your company name.

How To 57

How To Instagram Social Media LinkedIn 57