PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. There were challenges: limited client visibility and minimal access to leadership. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 148

Financial Employee Leadership Training 148

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

PRSay

APRIL 11, 2019

In the work I do as a mentor and leadership coach, I see over and over again how hard we are on ourselves. Here are some exercises to inspire healthy improvement in both ourselves and in others. “Everything in moderation,” she said with a little sparkle in her eye. We all have things we would like to improve.

Exercises 155

Exercises Leadership Instagram LinkedIn 155

Sword and the Script

AUGUST 14, 2018

This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . a) Press releases typically get more internal scrutiny than any other category of public facing content. A good place to start is with your own content. Talk to Us !

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. There’s a very smart exercise to be done when floating an idea internally. Do work backward. Don’t let budgets hamstring your thinking.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. Content marketing in B2B isn’t a benevolent exercise in goodwill. This is an exercise that occurs over months and years. They wanted the white paper.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. What stands out here?

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

FEBRUARY 27, 2018

Your Brand is Not the Hero…Your Customer is the Hero. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. In other words, the way a CEO finds your company is likely to vary widely than the intern. How B2B Marketing Can Get More out of Trade Shows. Talk to Us !

B2B 67

B2B Trade Shows Survey Study 67

PR in High Definition

APRIL 9, 2019

As a brand with ballsy comms, solid stunts and tasty baked goods, the recognition is well-earned. Tenacious brands that start from the ground up and become incredibly successful are often known as cockroaches – it doesn’t sound glamorous but they can survive anything! Here’s a run-down of the most common ones.

Communications 48

Communications Exercises Fashion Newspapers 48

PR 20/20

JUNE 9, 2020

We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. This mission and vision became the bedrock upon which we built content strategy, design objectives, brand standards, imagery, and drafted a new sitemap. PR 20/20 Mission : W e help our clients grow.

Web 60

Web Internal International Storytelling 60

Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. Often times, when I conduct this exercise as part of the development of a crisis preparedness program with my clients, I receive the following response: “I know that each member of my department has access to the stakeholders they’re responsible for. Candidates. Counterparties / lenders. Regulators.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. One of the interesting things to me for the brand-new companies that have never made the list before is two things. That’s a great check the box exercise.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. One of the interesting things to me for the brand-new companies that have never made the list before is two things. That’s a great check the box exercise.

Ethics 52

Ethics Training Financial Survey 52

MaccaPR

APRIL 12, 2016

SVP, Brand Marketing, Fleishman-Hillard – Minneapolis; former VP of the Consumer Marketing Practice at Weber Shandwick and VP & Director of Public Relations at OLSON. " Influencing the influencers has been proven to effectively drive thoughts, words and actions, from media relations to Word of Mouth to internal communications.

Travel 48

Travel Exercises Corporate Internal 48

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. In business, managing crises is an integral part of marketing – especially if you’re a brand new company. External and internal threats. Financial risks.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Daily intensive exercise. Three – including the New Rules of Marketing and PR – are international bestsellers. Except for when I exercise, I stopped watching TV. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12:

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 11) Pitch a contributed article to the trade media.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

FEBRUARY 3, 2012

She says, “This post is about what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy , stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand. Or, I should say, mismanaged.

Policies 111

Policies Nonprofit Crisis Communications Financial 111

PRSay

AUGUST 8, 2022

As boundaries blur between political, social and business arenas, more Americans are turning to the private sector for leadership, says a new report from FTI Consulting , one of the largest business advisory firms in the world. Is this topic too divisive for brands to discuss? You need to engage with audiences so you can be prepared.

Employee 177

Employee Survey Policies Leadership 177

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Smart advocates know their own audiences and what matters to them, and they identify internal and external champions for the positions they articulate. We’ve seen this in many brands’ decision to drop advertising in “fake news” outlets or those with unacceptable editorial content―and not just with YouTube or Breitbart.

Corporate 149

Corporate Policies Privacy Construction 149

Deirdre Breakenridge

JANUARY 3, 2018

Reading has helped me to learn about myself as a professional and to take greater leaps with my brand. E = Exercise. What are your goals for 2018 and what tools, skills and roadmap will get you there? Out of the 25+ books that I’ve read in 2017, there were four that stand out in my mind. Then, there’s A.G. A = Affirmations.

Crisis 0

Crisis Journalism Hotels Case Study 0

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. After all, affecting change is much about leadership and sharing a clear vision. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. That is what we do best.

How To 60

How To Software System Employee 60

Ethical Voices

OCTOBER 17, 2022

Went on to spend 13 years in a variety of roles at IBM, at the intersection of people, the brand, communications, and digital. I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications. Are you always representing your brand? 100%, 100%. And how does that work?

Ethics 78

Ethics Employee Communications System 78

MaccaPR

APRIL 14, 2015

Resumes, along with a candidate’s online presence (more on that in a bit…) give us a clear indication of how someone brands themselves and, therefore, their aptitude to represent our clients’ brands. We take the hiring of entry level talent every bit as seriously as when we’re seeking more senior account staff. That one I noticed!

Agency 48

Agency Real Estate Social Media Writing 48

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. Pete/Clearwater. Michael Johnson.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164