Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.

Creativity 52

Creativity Agency Branding Brand 52

Solo PR Pro

FEBRUARY 20, 2024

Identifying the Catalyst for Change There are external and internal factors that can be the catalyst for the shift from bigger business to a true Solo PR. Redefine Your Brand : As you shift focus, revisit what your solo brand stands for. Retain its essence but don’t shy away from reinvigorating its identity.

Agency 96

Agency Exercises Strategy Internal 96

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

PRSay

JANUARY 9, 2024

The exercises often concentrate on opposites and extremes, such as gesticulating versus keeping your hands in your lap. After being trained, people often feel more in control of how they present in group settings such as internal team meetings, video calls or major conferences. Some won’t like how they look or sound on camera.

Training 100

Training Conference Technology Meeting 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That’s unlikely, because PR is best at building brand visibility and credibility over time. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Does every startup need an outside agency? No differentiation. It happens.

Pitching 205

Pitching Agency Internal International 205

Stephen Waddington

JANUARY 12, 2022

There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health. Hardening privacy rules related to first- and third-party data, along with concerns over misinformation are bringing revenues back to trusted brands.

Report 122

Report Media Journalism Privacy 122

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Mix internal images with UGC. Here’s how to do it: 1.

Company 84

Company Branding Brand How To 84

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. UGC is content that another party (who has no affiliation to your brand or business) creates. The sway of influencer marketing in the food and beverage industry cannot be underestimated.

Branding 40

Branding Brand Local Instagram 40

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) Consider looking at your communications and public relations counselors this same way. instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Branding Brand 94

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Branding 98

Branding Brand Policies System 98

Prohibition

MARCH 27, 2020

They provide the perfect opportunity for brands to promote their expertise, discuss key trending industry topics and showcase their personality, unlike any other form of content. This year, we helped Huthwaite International do just that with the successful launch of their first podcast series: Mastering Negotiations.

Leadership 62

Leadership Exercises Trends YouTube 62

Cision

APRIL 29, 2015

Rockoff and Ed Silverman appears, my curiosity piques and I wonder what impact it will have on the pharma brands referenced. Will the references to a company like Valeant Pharmaceuticals International Inc. leave me with a favorable or unfavorable impression of the brand? Valeant Pharmaceuticals International Inc.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

Reputation 52

Reputation Company How To Employee 52

Shift Communications

JANUARY 30, 2020

When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations.

Trends 127

Trends Publicity Communications Tourism 127

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. Image by Anna Fox .

B2C 157

B2C Study Exercises Sports 157

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

Melissa Agnes

APRIL 11, 2018

Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability. One of the things that I love about issue management, is the opportunity that it presents to organizations.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Shift Communications

DECEMBER 6, 2021

If your company has made a DE&I commitment, ability to deliver on it has long-term implications for your business and brand. And don’t limit your communications to internal communications —external audiences will be eager to hear about meaningful momentum as well. Now is the time to be even bolder.”. Ensure you have C-suite buy-in.

Communications 78

Communications Employee Financial Community 78

Melissa Agnes

SEPTEMBER 16, 2014

But does everyone who holds the reins know how to use it well and exercise good judgment? 1) Provide social media training for everyone that operates as an admin on a brand account. 3) Set up a SMMS (Social Media Management System) that is designed to post and monitor conversations about your brand.

Social Media 239

Social Media Crisis Training Media 239

Mindful Marketing

MARCH 27, 2022

Insurance ads are virtually inescapable and stick because of clever humor and silly brand characters. One lesser-known competitor now claims to be better because it forgoes such foolishness, but is throwing shade on the big players’ branding the way to ensure it wins? public university campuses by enrollment?

Insurance 75

Insurance Insurance Television Exercises 75

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Your credibility, integrity and personal brand are all built on your associations.

Pinterest 120

Pinterest Case Study Internal International 120

Mark My Words

JULY 4, 2018

Although the calls for boycotting the World Cup did not ultimately amount to any significant protest it is notable that this year sees the number of official sponsors down from eight in 2014 to five, with Anglo-American brands like Johnson & Johnson and BP among those to pull out. Nyet – it’s only football.

Exercises 60

Exercises Sports Internal International 60

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. Since all skills, crafts and abilities atrophy without exercise, it’s essential for people to maintain a high level of engagement in their work. Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. The year was 1992.

Financial 146

Financial Employee Leadership Training 146

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. Content marketing in B2B isn’t a benevolent exercise in goodwill. This is an exercise that occurs over months and years. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PRSay

APRIL 11, 2019

Here are some exercises to inspire healthy improvement in both ourselves and in others. Heathere Evans, APR is a communications consultant known for her emotional intelligence workshops and coaching programs that help transform cultures, individuals and brands. Consider this for people you manage.

Exercises 154

Exercises Leadership Instagram LinkedIn 154

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. What stands out here?

Strategy 88

Strategy Analysis Small Business Measurement 88

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. All this even though the brand had no new product offering or any news at all.

Airlines 120

Airlines Exercises Fashion Print 120

Prakkypedia

JULY 8, 2014

Don’t forget internal audiences – staff, volunteers and so on). I’ve worked with several organisations on their crisis comms plans over the years and it’s an interesting exercise, donning your black hat and thinking through different crises and who you may be required to inform. Are there existing brand and style guidelines?

Corporate 107

Corporate Communications Guidelines Policies 107

PR 20/20

JUNE 9, 2020

We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. This mission and vision became the bedrock upon which we built content strategy, design objectives, brand standards, imagery, and drafted a new sitemap. PR 20/20 Mission : W e help our clients grow.

Web 60

Web Internal International Storytelling 60

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. It must be our branding promise and reputation as we serve others. Why do you believe it is important for public relations practice?

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

JANUARY 28, 2016

Learn how with our brand journalism white paper! My daily newspaper of choice is… the Los Angeles Times for local news, The New York Times for exceptional writing, national and international news and The Wall Street Journal for business coverage. What do you hope to accomplish in your new role at Sitrick & Co.?

Journalism 120

Journalism Newspapers Writing Report 120

PR in High Definition

APRIL 9, 2019

As a brand with ballsy comms, solid stunts and tasty baked goods, the recognition is well-earned. Tenacious brands that start from the ground up and become incredibly successful are often known as cockroaches – it doesn’t sound glamorous but they can survive anything! Here’s a run-down of the most common ones.

Communications 48

Communications Exercises Fashion Newspapers 48

Sword and the Script

FEBRUARY 27, 2018

Your Brand is Not the Hero…Your Customer is the Hero. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. In other words, the way a CEO finds your company is likely to vary widely than the intern. How B2B Marketing Can Get More out of Trade Shows.

B2B 66

B2B Trade Shows Survey Study 66

Sword and the Script

AUGUST 14, 2018

This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . a) Press releases typically get more internal scrutiny than any other category of public facing content. A good place to start is with your own content.

Survey 102

Survey Report Media B2B 102