Ethical Voices

DECEMBER 5, 2022

He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. What is the most difficult ethical challenge you ever confronted at work? The ethical issues are also cultural-related as well. The need for a culture of kindness.

Ethics 79

Ethics Publicity Radio Local 79

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. I had an ethical dilemma.

Ethics 72

Ethics Agency Journalism Corporate 72

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

NOVEMBER 15, 2023

Sustainability and ethical marketing Consumers today are increasingly concerned about the environment and ethical practices. Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell. Loyalty programs Loyalty programs are an effective way to keep customers coming back.

Strategy 78

Strategy Marketing Ethics Mobile 78

Reputation Us

OCTOBER 16, 2023

Even larger companies like General Electric and Procter & Gamble keep a close eye on these reports, as a negative evaluation from such reputable sources can significantly impact their brand image and sales. So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources?

Reputation 167

Reputation Consumer Report Ethics 167

Deirdre Breakenridge

JUNE 27, 2018

In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. Customers today are inclined to select brands that stand for what they believe in and what they value. Pay attention to ethics. Tips for Taking Action.

Marketing 164

Marketing Ethics Local Technology 164

Stephen Waddington

NOVEMBER 29, 2019

Aligning a brand with a political party is a tricky business. Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. By 2015, the Conservatives won all six local seats.

Brand 97

Brand Branding Ethics Local 97

5W PR

JANUARY 15, 2024

Last͏ly, the focus will shift towards mindful buying, reducing impulse purchases, and prioritizing items with social, ethical, or environmental benefits.͏ Trust in brands is shifting towards peer-to-peer recom͏men͏dations. Fair trade certified products and local purchasing will hold appea͏l.

Consumer 78

Consumer Ethics Trends Mobile 78

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination.

Travel 78

Travel Strategy How To Local 78

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. Ethical issues in merging the science and art of public relations. I also have a podcast called Brand on Purpose , I’m a contributor to The Drum.

Ethics 52

Ethics Publicity Data Agency 52

5W PR

JULY 21, 2023

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility.

Retail 78

Retail Local Consumer Community 78

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. A commitment to ethics.

Crisis 164

Crisis Ethics Publicity Marketing 164

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. While they don’t directly influence search rankings, their role in driving traffic and enhancing brand visibility is undeniable. Sustainable SEO: A long-term approach.

SEO 85

SEO Mobile Engineering Ethics 85

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. UGC is content that another party (who has no affiliation to your brand or business) creates. The sway of influencer marketing in the food and beverage industry cannot be underestimated.

Brand 40

Brand Branding Local Instagram 40

PRSay

AUGUST 19, 2021

Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. I actually fell into the roles, because immediately I fell in love with PRSA: its mission, professional/ethical standards and the amazing people I was meeting. I started preparing for the APR and, as the expression goes, the rest is history.

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Meeting Education Ethics Leadership 195

Ethical Voices

OCTOBER 3, 2022

She discusses a number of important PR ethics issues including: What to do when you are uneasy with your company’s growth strategy? What is the most difficult ethical challenge you ever confronted at work? I developed a local public relations strategy for these locations that we were moving into.

Ethics 80

Ethics Nonprofit Community Local 80

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. FEBRUARY 26, 2021. Watch webinar.

Brand 78

Brand Branding Media Government 78

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Sword and the Script

AUGUST 23, 2022

We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We Media has become increasingly activist like and if you’re with a corporate brand, you’re instantly a target.”. Our regional outlets are pretty good.”. “We

Survey 145

Survey Media Report Journalism 145

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like?

Ethics 52

Ethics Communications Print Television 52

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I did data communications for our local, state and national reporting.

Ethics 81

Ethics Data Crisis Apparel 81

Polaris

DECEMBER 11, 2014

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. The win inspired Metro News , a local tabloid, to profile dpms in a feature story.

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Apparel Media Ethics Interviews 123

Stephen Waddington

FEBRUARY 12, 2021

And social media platforms continue to be a source for information, with smaller local and specialist groups springing up around the world and creating new opportunities for brands to build communities and loyalty. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures. Our local partners knew the “lay of the land” and were cooperative on every level. Don’t fall for a slick pitch. Do commit for the “long haul.” That’s a mistake.

Local 120

Local Corporate Groups Ethics 120

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? Journalists often utilize brand press releases in order to quickly gain relevant information for their articles and pieces. Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers. Credibility.

How To 98

How To Ethics SEO Guidelines 98

Cision

NOVEMBER 12, 2015

According to the Aberdeen Group, 43 percent of brands that use video for marketing are able to perform (positively) across all channels. Among the brands that don’t employ video, only 16 percent report similar success. Are you looking to build brand awareness? Start by considering these five things: What’s Your Goal?

Video 120

Video Strategy Marketing YouTube 120

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Victorious PR

JULY 11, 2022

You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. Your personal and professional branding came from somewhere: Your ‘Why.’

Real Estate 52

Real Estate Reputation Company Employee 52

Maxim Behar

APRIL 6, 2023

On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones. I don't want to start with the local economic view from so long ago, though. It was a shock, even a two-way shock.

Government 52

Government Local Film Television 52

Maxim Behar

JULY 2, 2023

In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics. I’m very proud that for the past 10 years we really brought ICCO to a new level of professionalism and ethical behavior on the market. And, for the first time ever in history – media are measurable.

Ethics 52

Ethics Internal International Course 52

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

Mindful Marketing

MAY 7, 2023

You might turn to someone who knows the local area well, eats out frequently, or has discerning taste. Marketing technology guru Shelly Palmer has compiled a list of companies using virtual influencers to build their brands, which includes many notables such as Alibaba, IKEA, League of Legends, Lux Shampoo, Pacsun, and Puma.

Technology 95

Technology Advertising Advertising Consumer 95

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

As a PR practitioner, I couldn’t help but think about the times a client has sought to reinvent a personal or corporate brand. It’s a study in relationships between reporters and sources and tells the story of how editors and publishers grapple with hugely consequential and ethically murky editorial decisions.

Film 136

Film Local Leadership Radio 136

Mindful Marketing

JANUARY 16, 2022

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

Local 80

Local Corporate Insurance Insurance 80

Stephen Waddington

DECEMBER 15, 2021

It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. Three decades on I’m less positive. In the past year Facebook has proven unfit to regulate itself.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 120

Communications Case Study Training Reputation 120