Rock the Status Quo

NOVEMBER 19, 2014

Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy? It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. It’s just waiting for you to tap into it.

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

ReimaginePR

JULY 18, 2016

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Bonus: Before you start creating videos for your brand, keep these tips in mind. Remember, people buy from people, not from brands.

Video 120

Video Infographics Brand Branding 120

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). When a whitepaper isn’t done well, the time, money and energy put into creating it will all go to waste.

Case Study 100

Case Study B2B Survey Education 100

Rock the Status Quo

JANUARY 12, 2016

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. A Mini Self-Case Study. Hello again, SEO! .

Infographics 100

Infographics SEO LinkedIn Pinterest 100

5W PR

NOVEMBER 2, 2016

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. It’s a common fallacy that PR is great for increasing brand awareness but not so great for actually converting people into shoppers. Encourage shoppers to take action.

Publicity 87

Publicity Case Study Infographics Energy 87

Rock the Status Quo

SEPTEMBER 2, 2015

… making decisions on where to build audience for brands based on buzz, instead of fact?? If it’s less than ten percent, do I have enough resources to make it worthwhile, or will it be a waste of energy and money? A search for “senior demographics social media” brought up this incredibly helpful infographic.

Instagram 100

Instagram Pinterest YouTube Social Media 100

Solo PR Pro

MAY 10, 2022

From website traffic coming from PR placements to social media engagement and brand awareness, data is key to keeping clients happy and resources flowing. If your pitch references original data, statistics or infographics, add it all to a Google Drive folder or Dropbox and share the link in your pitch email. Create digital press kits.

Pitching 58

Pitching Media Journalism Data 58

PR 20/20

MAY 16, 2023

Using your newly developed personas, you can map your ideal constituents' lifecycle journey (their path to a desired action) from lead to brand evangelist for each persona. This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways.

Marketing 69

Marketing eBook Resources Tools 69

PR Fuel

APRIL 15, 2018

Templates —Instead of recreating a post, an email, or an infographic every time that you need one, create a template. By utilizing a template, you will save time and energy for nearly all of your content. You won’t waste time on posts that no one reads AND you get better insight on how to grow your marketing in the future.

Marketing 41

Marketing Infographics Writing Energy 41

PR Fuel

SEPTEMBER 18, 2018

Rather than focusing on selling your product, spend your energy finding a solid newsworthy idea backed with good information. Instead of sending a regular press release, use an infographic to tell your story. After writing headlines for press releases for quite some time it can be difficult to come up with brand new ones.

Writing 118

Writing Newspapers Report Data 118

Waxing UnLyrical

APRIL 19, 2018

Unfortunately, you don’t have time, money, or energy to create really great images and videos. Piktochart : PIktochart is an online infographics tool. Talkwalker Alerts : Talkwalker alerts allow you to monitor the news for your brand name, leadership names, and any keyword or competitors. Canva : Canva will change your life.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand.

How To 108

How To Transportation Content Marketing Healthcare 108

Frederik Vincx

DECEMBER 11, 2015

Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Directing your energy on creating value instead of waste is the direct route to higher profitability. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post.

How To 60

How To Software System Employee 60

Contently - Strategy

DECEMBER 4, 2018

Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books. You want to tease your whole content program and make your brand look like a voice worth following. Top of funnel: Content to build awareness.

Case Study 101

Case Study Marketing Study Content Marketing 101

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 52

Healthcare Content Marketing Industry Trends 52