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Effective Lead Generation Strategies

5W PR

This gives companies an opportunity to create more attention-grabbing content by pairing the PR and content marketing efforts and creating infographics or presentations. The popular streaming platform Netflix provides its employees with paid parental leave. Top Examples of PR and Content Marketing Lead Generation. Wells Fargo.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

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Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. 00:00:01] Facebook is taking your brand to the woodshed. In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. What are our alternatives?

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Content Marketing: How to Get Ridiculously Awesome Reach With Minimal Effort

Rock the Status Quo

Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy? It only connects to profiles, not pages, but it can be a great way to showcase employee expertise and grow credibility of your executive team.

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Shopper PR: Using Public Relations to Target Customers

5W PR

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. It’s a common fallacy that PR is great for increasing brand awareness but not so great for actually converting people into shoppers. Encourage shoppers to take action.

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Avoid these Fatal Press Release Errors

PR Fuel

Rather than focusing on selling your product, spend your energy finding a solid newsworthy idea backed with good information. Instead of sending a regular press release, use an infographic to tell your story. It used the word “repositioning” over and over instead of discussing why it had to fire employees.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. These are prime areas on which to focus your employee training and development. Some of the signals?

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