PR 20/20

MAY 16, 2023

With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. Using your newly developed personas, you can map your ideal constituents' lifecycle journey (their path to a desired action) from lead to brand evangelist for each persona.

Marketing 69

Marketing eBook Resources Tools 69

Solo PR Pro

MAY 10, 2022

Journalists are now covering more verticals than before, companies are changing the ways they share information for the better, and social media influencers are becoming more credible than CEOs and company PR reps. 5 tips for working with the media. It's time to throw in the towel and focus your time and energy elsewhere.

Pitching 58

Pitching Media Journalism Data 58

5W PR

NOVEMBER 2, 2016

In marketing terms, this is known as “earned media,” which holds more weight than other types of media. Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. Build a strong media network.

Publicity 87

Publicity Case Study Infographics Energy 87

PR Fuel

APRIL 15, 2018

This way you get it done early and can schedule it on your website and on social media. Templates —Instead of recreating a post, an email, or an infographic every time that you need one, create a template. By utilizing a template, you will save time and energy for nearly all of your content.

Marketing 42

Marketing Infographics Writing Energy 42

Contently - Strategy

FEBRUARY 8, 2024

It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Attention-Grabbing: Visuals naturally draw our attention.

Storytelling 52

Storytelling Examples Infographics Viral 52

Contently - Strategy

NOVEMBER 1, 2023

You’ve invested a ton of time, energy, and money producing this asset, so you have much riding on its success. That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on. Atom 6: Social media posts consisting of snippets of content from Atoms 1-5.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Rock the Status Quo

JANUARY 12, 2016

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Hello again, SEO! .

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). It goes beyond earned media by including paid media, earned media, and owned media. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60

Waxing UnLyrical

APRIL 19, 2018

Unfortunately, you don’t have time, money, or energy to create really great images and videos. Piktochart : PIktochart is an online infographics tool. Community Building and Social Media Hacks. HootSuite : Oh the things you can do to simplify your social media process with HootSuite. Discover.ly : Discover.ly

Nonprofit 76

Nonprofit Tools Marketing Skype 76