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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy.

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Is Pinterest the most underutilized tool in social media?

Communications Conversations

Especially considering brand usage of these platforms, which looks like this (from a branding perspective, at least): But what social network site is lowest on the chart above? After all, Pinterest is still growing at a pretty significant clip. 75 percent of Pinterest usage takes place on mobile devices. But Pinterest?

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Six new social media trends marketers should have on their radar

Prohibition

Another month has past, and yet again, the social media updates and trends have not stopped coming! TikTok creates new Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. Pinterest announce ‘creator code’ content policy.

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Guiding Customers from Inspiration to Action

Cision

People are constantly seeking inspiration from picking out dinner at the grocery store to replacing a broken couch to finding ways to wear a brand-new shirt. They’ll often turn to brands for new ideas which will help them with these purchasing decision. You can also inspire creativity and action simultaneously.

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Non-Alcoholic Cocktail Alternatives Have Great Marketing Opportunities around St. Patricks Day

5W PR

Non-alcoholic beverage brands may think they face a challenge during holidays such as St. However, with “sober curiosity” on the rise among many consumers, there are still methods for successful beverage marketing for these brands during this time. Non-alcoholic beverage brands can harness the spirit of St.

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5 Ways to Tell a Brand Story With Instagram

Cision

Use trends like Throwback Thursday (#TBT) and Monday Motivation.”. Are trends like Throwback Thursday advantageous to your brand? Click here to register for Jenn Herman’s free “Build Your Brand With Instagram” webinar! They may embrace Instagram but avoid Pinterest. Use high quality imagery.”.

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Top 10 must-have PR and communications tools: 2023 Guide

NewsWhip

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

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