Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Cision

AUGUST 28, 2017

We polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. Write as if it Were a Front Page Article. James, marketing director at The Curtis Group , takes that idea one step further. This is a great strategy to appeal to journalists who you want to write about your news.

Writing 258

Writing Newspapers Retail Groups 258

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. I’m crunching data from this year’s survey now, and while the results aren’t finished yet, I can tell you that number has grown. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. have become essential parts of the marketing and PR toolbox. Example of video recognition technology.

Training 399

Training Video Analysis Data 399

Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). The meetup was about Data Science in the Newsroom. Data across the Content Life Cycle.

Viral 120

Viral Data Web Trends 120

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan. Define your objectives. Consider and prioritize your goals.

Writing 136

Writing How To Pitching Privacy 136

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. It makes content accessible and helps audiences understand what you’re trying to convey. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice.

Study 128

Study Brand Branding B2B 128

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? A: It’s SO HARD to stand out.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Cision

JUNE 2, 2015

Interactive content collects a very different kind of data. “What the data doesn’t tell you is opportunity cost. The data doesn’t tell you about all the people you ticked off by trying to get that extra 2 percent.” “Brand voice is not just what you say, it’s how you say it.”

Content Marketing 120

Content Marketing Marketing SEO Education 120

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. “you and brand X”). “you and brand X”).

Writing 144

Writing Study Viral Consumer 144

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Data-driven PR. Data literacy is a prerequisite for PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Why Are You Writing? For Whom Are You Writing? What Are You Writing? Want proof?

Journalism 120

Journalism Brand Branding Writing 120

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Contently - Strategy

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.

Google 123

Google Engineering SEO Writing 123

Cision

APRIL 8, 2015

I polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. Write as if it were a front page article. James, marketing director at The Curtis Group takes that idea one step further. This is a great strategy to appeal to journalists who you want to write about your news.

Writing 120

Writing Retail Content Marketing Groups 120

The Proactive Report

SEPTEMBER 10, 2014

The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. One click on the top line report drills down to share of voice for each brand in each of the top five B2B tech topics. Share of Voice in the Big Five Tech Topics.

Report 133

Report Big Data Brand Branding 133

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. AI Takes the Human Guesswork Out of Content Marketing.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

PR Fuel

MARCH 8, 2021

Having your brand featured in a major media publication can mean thousands of dollars in sales. And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. Every organization has a different way of writing press releases. Short and Sweet.

Writing 52

Writing Software SEO Brand 52

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

Sword and the Script

SEPTEMBER 20, 2016

That post was published in June 2015 according to the dateline posted at the time of this writing. In the post, the company offers the caveat that the data source is the Hoover’s database and then offers this explanation to the obvious question: “At first glance, you may ask, “Where are Apple and Microsoft?”

Content Marketing 60

Content Marketing Marketing Comparison Data 60

PR 20/20

MARCH 12, 2019

The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Blog posts in 2017 are taking longer to write and are longer in length. In other words, bloggers are spending more time promoting fewer, but more in-depth, content pieces.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand? I’m also a music lover. Conclusion.

Brand 120

Brand Branding Big Data Technology 120

Contently - Strategy

OCTOBER 18, 2022

Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. Writing killer landing page copy. Lack of buy-in.

B2B 94

B2B Company Survey Enterprise 94

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

Community 91

Community How To Marketing Data 91

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. The brand explained precisely how its teams had gone about investigating the incident, including looking for patterns in the data, and made it clear they were ready to act if they did find an issue.”

Ethics 96

Ethics Crisis Transportation Airlines 96

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. It is, after all, only working on mathematical models and data.

Technology 76

Technology Training Data Consumer 76

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement.

Software 133

Software Pitching Analysis Community 133

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Contently - Strategy

APRIL 6, 2023

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Survey 99

Survey Data Interviews Reddit 99

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy.

Brand 71

Brand Branding Marketing Facebook 71