Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Buchanan PR

OCTOBER 5, 2023

Taylor Swift’s image and brand in the media Taylor Swift is a long-established figure in the media, with a career in the public eye dating back well over 13 years. More than that, brands are jumping on the Taylor Swift train as well. Heinz Ketchup isn’t the only brand to hop on the “seemingly ranch” bandwagon.

Strategy 80

Strategy Media Viral Trends 80

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? JC: I started my career in consumer-packaged goods. While I look for my next gig, I’m doing some consulting for a range of different companies helping to set their brand strategy and developing plans for them to attack their respective markets.

Storytelling 85

Storytelling Brand Branding Customer Service 85

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. What is social media plagiarism?

Social Media 73

Social Media Ethics Trends Viral 73

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Leveraging a viral social media moment has to start with listening,” says Arik.

Social Media 62

Social Media Trends Marketing Viral 62

Business Wire

MARCH 20, 2018

You can see the discussion on Twitter via #BWChat. He said people like to consume quality stories as they always have. When asked about the length of articles, panelists agreed that both long and short form content are important to create as different audiences consume in different ways. What is Millennial Media anyway?

Reddit 159

Reddit Media Analytics Trends 159

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Keep an eye on all things relevant for your brand. Build a relationship with your target consumer.

Small Business 71

Small Business Advertising Advertising Social Media 71

Prohibition

MAY 10, 2023

It refers to any content created by users themselves, rather than by a brand or business. ugc campaign, user generated posts, ugc campaigns, social platforms User generated content is any content that is created by users, rather than by a brand or business. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. To enter, users need to follow the official Xbox Twitter account and retweet their tweets with #Xbox_BarbieTheMovieSweepstakes. million views. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Usage: 320 million Twitter users.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Shift Communications

APRIL 11, 2018

Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. The company lost about $37 billion in market value, Mark Zuckerberg is to testify before Congress, and consumers are pursuing a movement to #deletefacebook (which some say is impossible ). This led to mass outrage toward the company.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Go follow her on Twitter. Robin Williams’ tragic death leaves consumers at high risk of identity theft. Not very human, Edelman, not very human. The post never should have been written.

Pitching 272

Pitching Viral Interviews Education 272

Prohibition

DECEMBER 13, 2019

Unfortunately, what works for Twitter and Instagram will not translate on Facebook. Try not to keep your content too brand focussed. Consumers are savvier than ever before, and can see straight through an awkwardly placed piece of content or overly-commercial post. Lowest engagement: Early mornings and evenings, before 7 a.m.

Facebook 62

Facebook Social Media Video Viral 62

Buzzstream

APRIL 4, 2024

But don’t worry; the steps below will also capture domain and brand mentions. Search for the Post Title If you have a post, start with a search of the post title + the brand name. Search For the Brand For Homebuyer.com, we’d search for “Homebuyer.com” and adjust the date to 24 hours, then Past Week, and so on.

Digital PR 62

Digital PR How To Media Google 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Communications Conversations

JANUARY 16, 2017

Look no further than Twitter for just one example. When was the last time you had an actual conversation with anybody on Twitter? Heck, when was the last time ANYBODY has a productive conversation on Twitter? I have three proof points as to “why”: Brands increasingly aren’t interested in engaging with fans.

B2B 60

B2B Twitter Viral Trends 60

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Follow Bryan on Twitter: @bryanpedersen. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

JUNE 17, 2021

This means there are so many avenues for brands to utilise video content to engage their target audience. If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. Stationery brand Notes did a great job of storytelling using a simple set of handwritten notes.

Video 62

Video Product Launch Film Social Media 62

Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. While Pepsi’s ad was intended to reach millennials, reactions on Twitter (largely from their target audience) were swift and fierce, as a slew of Tweets accused Pepsi of appropriating the Black Lives Matter movement for profit.

Social Media 60

Social Media Airlines Media Viral 60

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Brands across the globe dream of the kind of content that the Golden Globes’ night created for Fiji; it was funny, well-played and iconic.”. We’re so glad everyone is talking about our water!,”

Marketing 78

Marketing Viral Consumer Brand 78

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Managing and maintaining your online brand is a necessity for everyone. The problem may not be with your brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Brands across the globe dream of the kind of content that the Golden Globes’ night created for Fiji; it was funny, well-played and iconic.”. We’re so glad everyone is talking about our water!,”

Marketing 48

Marketing Viral Consumer Brand 48

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). .” Triggers are prompts which remind us of something else: peanut butter reminds us of jelly, pepperoni reminds us of pizza, et cetera. ” 3. .”

Energy 120

Energy Viral Storytelling Community 120

Solo PR Pro

JULY 3, 2019

Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth. The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22).

Report 45

Report Privacy Pinterest Retail 45

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Hence, the popularity of paid social.

Advertising 62

Advertising Advertising Social Media Strategy 62

Shift Communications

OCTOBER 7, 2014

This mentality involves a complete change in the way we consume information and created a demand for real-time, up-to-the-second news unlike we’ve ever seen before. Thus, brands have been forced to place a premium on keeping pace with this demand, and many have risen to the challenge and garnered impressive results.

Marketing 138

Marketing Conference Trends Viral 138

Prohibition

MAY 4, 2017

And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m. 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m.

Sports 54

Sports Social Media Instagram Media 54

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before.

Mobile 101

Mobile Community System Social Media 101