ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Create polls.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. That’s why PR conferences and events are one of the best ways to hone your skills so you can bring even more value to your clients. 10 PR conferences you can’t miss in 2021. PRSA ICON 2021.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

Prohibition

OCTOBER 28, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

Prohibition

OCTOBER 25, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

Karen Freberg

FEBRUARY 20, 2020

I love Brand Twitter. You may be asking – what is Brand Twitter? This means when official brand accounts engage with each other in humorous ways that resonate with key audiences in some some fashion. Each of these brands have human beings who feel, see, and listen to every tweet, update, and mention you share with them.

Brand 78

Brand Branding Social Media Conference 78

Shift Communications

APRIL 15, 2015

John Beckwith and Jeremy Grey may think the most wonderful time of year is wedding season, but for me – its conference season. If you work in the tech space, then you know the line up I’m referring to – CES, Mobile World Congress, SXSW, HiMSS, RSA Conference and Tech Crunch Disrupt among others. Should we speak there?

Conference 60

Conference Mobile Local Creativity 60

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. PR is about brand reputation and helping companies become industry leaders in their space. How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. Guidelines plus creative freedom.

Brand 126

Brand Branding Guidelines Creativity 126

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. 1) Not an open house; think: mini-conference. Consider transforming an open house into an event with a conference-like feel. 2) Think creatively: guerilla recruiting tactics. They handed out branded goodies and chatted up the line.

Resources 77

Resources Creativity Publicity Local 77

Stern + Associates

FEBRUARY 16, 2024

Furthermore, according to the study, “45% of business leaders said the main reason they have diversity initiatives is to improve business performance, improve talent acquisition (43%), and increase innovation and creativity (38%).” In fact, a corporate communications plan is crucial to build a stronger brand – for you or your company.

Communications 104

Communications Ethics Corporate Conference 104

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course.

Conference 173

Conference Leadership Sports Policies 173

Karen Freberg

JUNE 26, 2022

While this may spark some reactions from my fellow colleagues in academia – it is important to say that the value you are able to get from Cannes Lions is beyond what any academic conference can offer to professors and students. Branded spaces were were the sessions and networking came together. Yep, I said it. Loved this!

Conference 97

Conference Pinterest Hotels Nonprofit 97

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

MARCH 30, 2016

Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos. According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. Longer Videos.

Instagram 120

Instagram Video Brand Branding 120

Waxing UnLyrical

FEBRUARY 7, 2019

Back when I started in SEO there was a company that would hand out free t-shirts by the hundreds at every conference and event. But t-shirts are relatively cheap and a great way to build buzz, brand equity and links. The post 5 Creative Strategies for Link Building appeared first on Shonali Burke Consulting. Give Away Swag.

Creativity 63

Creativity Strategy SEO Interviews 63

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. AI should make us better people, professionals and brands.

Conference 40

Conference Marketing Analytics Case Study 40

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts.

Storytelling 30

Storytelling Analytics Creativity Conference 30

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . The Drum also features subcategories on different brands so it’s easier to track the news on major companies, from Apple to Amazon. So, if you want a more personal approach to your ad tech news, this is the way to go. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Solo PR Pro

AUGUST 16, 2016

As we did last year we joined forces with the Florida Public Relations Association (FPRA) for a robust conference experience that included a variety of learning opportunities and plenty of face time with Solo PR colleagues. Cheers to another great conference where the Solo PR community learned, laughed, and broke bread together.

Conference 40

Conference Crisis Community Crisis Communications 40

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 137

How To Creativity Storytelling Writing 137

The Hoyt Organization

SEPTEMBER 21, 2023

In addition, the re-positioning of the company was to take place within a six-week time frame, because it was to be unveiled at a major industry conference. This was to become the first phase of our rebranding efforts, and the launch of the ‘new and improved branding.

Real Estate 52

Real Estate Company Trade Shows Conference 52

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Brands are finding innovative ways to reach and engage with shoppers during this high-stakes period.

Trends 78

Trends Retail Advertising Advertising 78

Cision

DECEMBER 8, 2017

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. That leaves the bulk of the work to creative expression. The live streaming video can be utilized effectively at a conference, a large event or demonstration—because everyone likes to watch.

Video 189

Video Creativity Conference Education 189

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Consider a change maker to help effectively tell your brand story.

Crisis 120

Crisis Brand Branding Crisis Communications 120

PR in High Definition

AUGUST 30, 2023

A narrow view of AI A few months back, I attended a PRCA conference and one keynote address by Paul Spiers , Founder of The New P&L – Principles & Leadership in Business®’ Podcast Series & The New P&L® Institute, really put this into perspective for me. Analytical thinking, creative thinking, curiosity and lifelong learning.

Creativity 62

Creativity Reputation Technology Government 62

Cision

SEPTEMBER 11, 2015

With so much great knowledge and insights, conference attendees walked away with more than they bargained for. More than 3,500 people attended the conference held in Cleveland, Ohio. The challenge now is to take what the conference has taught, and to apply it to your own marketing strategy. So what sets you apart?

Content Marketing 120

Content Marketing Marketing Conference Creativity 120

Business Wire

AUGUST 9, 2017

SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference. Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands.

Conference 164

Conference Technology Mobile Analytics 164

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. This idea could certainly work in another vertical for a brand with the moxie to pull it off. Looking for an agency partner that can both bring creative ideas and.

B2B 64

B2B Creativity Film Trade Shows 64

Cision

JUNE 5, 2017

People are constantly seeking inspiration from picking out dinner at the grocery store to replacing a broken couch to finding ways to wear a brand-new shirt. They’ll often turn to brands for new ideas which will help them with these purchasing decision. You can also inspire creativity and action simultaneously.

Pinterest 202

Pinterest Creativity Video Retail 202

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. So, how do you incorporate internal communications into your brand marketing strategy? They are drawn to brands they can connect with.” Fortunately, your corporate communications team can kindle that love.

Internal 137

Internal International Communications Strategy 137