ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

5W PR

JULY 7, 2021

This helps generate positive brand awareness and grow the company itself. Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same. However, they can learn from others’ campaigns. Reverse Pitching.

Publicity 88

Publicity Pitching Product Launch Viral 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

Onclusive

NOVEMBER 10, 2021

Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one. You can always come back and edit your setup to include more brand names or keywords that are important to you.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

OCTOBER 12, 2021

A strong business case can help your proposal stand out amongst many competing priorities within your company and may be the key to securing your brand’s investment in PR. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. For B2B companies, this presents a massive PR opportunity. Data-driven coverage can establish a brand as a category expert or leader.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. And it shouldn’t always be about your brand.

SEO 178

SEO Storytelling Product Launch Measurement 178

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. No differentiation.

Agency 205

Agency Pitching Internal International 205

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Owned media refers to any channel that you and your company own.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Supporting a product launch? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.

Writing 136

Writing How To Pitching Privacy 136

Bianchi Biz Blog

JUNE 1, 2023

In 2023, the event garnered the attention of over 4,800 journalists from around the world, providing unparalleled media exposure opportunities for participating companies. By being part of CES 2024, with the right help, your brand could receive invaluable global coverage, significantly enhancing your market visibility.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. Some companies retain a PR agency simply to generate as many media placements as possible. What is the product launch timeframe?

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . In fact, earned media may seem simple when a company has news, but it’s not always so straightforward, particularly for B2B PR.

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

PRSay

NOVEMBER 5, 2018

Eighty-five percent of people say they’d like to see more video from brands. Many organizations already add video to their press releases to support product launches, events and executive announcements. We created Media Snippets to help companies tap into this potential. Now is the time. Syndication with video.

Video 116

Video Communications Strategy Product Launch 116

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier. Establish a baseline. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What is a Media or Press Kit?

Media 68

Media Leadership Product Launch Television 68

Critical Mention

SEPTEMBER 3, 2018

In fact, it’s the most used social media platform among Fortune 500 companies. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. Many companies put minimal effort toward their pages, and it shows. You can become a thought leader.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands. Video content has become a central component across all social media platforms.

LinkedIn 62

LinkedIn Video How To Marketing 62

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. The true colours of leadership teams were shown recently, and, for some, it wasn’t admirable at all.

Reputation 75

Reputation Employee Leadership Product Launch 75

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 98

Interviews Publicity Technology Social Media 98

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. The true colours of leadership teams were shown recently, and, for some, it wasn’t admirable at all.

Reputation 48

Reputation Employee Leadership Product Launch 48

PR Fuel

JULY 26, 2020

If you’ve ever thought about using press releases , they are a great way to help your company get noticed. If so, keep reading to find five reasons why your company might be able to benefit from the advantages of a press release. One of the top reasons for a press release is to share the news about a big announcement from your company.

SEO 52

SEO Writing Local Product Launch 52

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Each time we begin work on a new business assignment, someone is charged with determining upcoming red-letter dates for the company. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?

Product Launch 85

Product Launch How To Leadership Analytics 85

Karen Freberg

JUNE 24, 2019

Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. The access to people, brands, and agencies is unlike anything else I have seen in my career. Unilever and P&G are two companies that are doing this for their brands across the way.

Education 64

Education Creativity Pinterest Facebook 64

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

JUNE 8, 2022

But what drove me to PR was the idea of positioning companies or products in campaigns and saying that I had a hand in making them successful. Leadership positioning. While generating stories in the press is one way to position someone as a leader to watch, there are other ways to execute a successful thought leadership program.

Publicity 334

Publicity Advertising Advertising Leadership 334

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. The smartest brands will then use their earned media coverage more frequently across their media channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

The Hoffman Agency

MARCH 11, 2020

Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. You are not gonna quit and join her company, are you?” As Silicon Valley tech companies compete in an arms race of perks, something like this doesn’t happen every day. By Cecilia Zhong, Senior Account Executive. In the U.S.,

Pitching 36

Pitching Transportation Conference Report 36

Bianchi Biz Blog

JANUARY 22, 2024

By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? Each plant applying is a single application, so multiple plant locations from the same company can apply. consider applying for Seraph’s Operational Excellence Awards. Entries are being accepted through March 8, 2024.

Automotive 89

Automotive Enterprise Resources Product Launch 89

Remote PR Jobs

SEPTEMBER 25, 2023

Brands are using influencers and other engagement tools to connect with consumers on a more personal level. Brands can play off the influencer posts and drive new followers to connect on their own social channels. Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019.

Media 100

Media Print Radio Consumer 100