Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. Why: Is your brand using multiple social media sites to converse with potential customers?

Exercises 82

Exercises Small Business Resources Writing 82

Solo PR Pro

JUNE 4, 2019

Building a business that’s all yours, where you are the face of the brand? Many co-working spaces have online communities where you can get business leads, learn a new skill, or meet professionals in other sectors with whom you might never otherwise cross paths. It may feel counterintuitive, but schedule time to recharge and exercise.

Exercises 61

Exercises Meeting Groups Community 61

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. Here are some of my ideas.

Groups 96

Groups Social Media Ethics Meeting 96

Prakkypedia

JULY 8, 2014

It all addresses the questions: who do you need to communicate to + how? Who’s authorised to speak to community groups and the wider public? As a Corporate Communications Manager, you could find yourself writing media releases, speeches, website content, newsletter content and more. And get your approvals in writing.

Corporate 107

Corporate Communications Guidelines Policies 107

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Leadership reputation can be increased substantially by sharing information with colleagues and community. Invite others onto the stage. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

JUNE 29, 2015

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. Barker writes that the most important aspect of demonstrating compassion is “doing.” Having a likeable brand can help you avoid crisis. Demonstrate compassion. Self-disclosure.

Study 120

Study Writing Facebook Groups 120

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? And boom, it’s your brand that is front and centre (with a subtle link to product or call-to-action at the end of the article or video. engage, educate, sell etc).

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Karen Freberg

DECEMBER 18, 2019

However, the students will be asked to create content to fulfill their media mix component of their personal brand. I had my students curate content for the community (ex. BUT – how can you teach students the skills in creating content for an influencer – but not in their own brand voice? What does this mean?

Social Media 52

Social Media Media Video Course 52

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. 3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. – Terri Thornton , Owner, Thornton Communications. – Carrie Zukoski , Owner, Open Road Communications.

Insurance 110

Insurance Insurance Banking Groups 110

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? Each year, the class gets more and more exposure, which has been very exciting.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. You’ll wind up with an infinite number of ways to tacitly weave the benefits of your product in a manner that is useful and relevant to your community. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. Brand Personalities: IHOP and Denny’s. There should be some room to experiment around with these tools, and see what exercises and assignments work for your classes.

Social Media 40

Social Media Resources Media Case Study 40

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Karen Freberg

FEBRUARY 4, 2018

I have been a fan of Gary’s for years – and he is someone who has mastered the art (and science in many ways) of establishing a unique brand voice and presence within the industry. I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It!

Social Media 45

Social Media Media Education Industry 45

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height.

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

APRIL 8, 2015

Perhaps you plant a seed of vision as to how you believe they can improve their business or how they will benefit by being part of the community. As I write in A Sale Is A Love Affair – Seduce, Engage & Win Customers’ Hearts , the killer app in building trust is listening. Now it’s time to go deep. The prospect or I?”.

Marketing 40

Marketing Case Study Meeting Exercises 40

Waxing UnLyrical

DECEMBER 14, 2016

Now consider this exercise in the real-time social media scenario. Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). They truly hold immense potential.

Employee 40

Employee Measurement Social Media Product Launch 40

Waxing UnLyrical

FEBRUARY 17, 2016

This is the ongoing battle cry of all business communities. Writing and development is being sold across markets for far less than it once was. Some marketers have started to do a good job at moving toward this (for example, launching social PR training or books on Brand Strategy ). Here’s what I want to unpack: 1. Unite or die.”

Industry 0

Industry Creativity System Training 0

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines.

B2B 118

B2B Marketing Survey Software 118

Communications Conversations

SEPTEMBER 25, 2020

We talked about her Marketers Community. Write them down. More than just “being prepared” and helping you stay organized, this exercise will demonstrate to your new professional friend that you did your homework and you’re interested in what they do. A couple weeks ago, I had coffee (actual in-person coffee!)

Meeting 137

Meeting LinkedIn Facebook Exercises 137

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” 3) Marketing Smarts .

Marketing 86

Marketing B2B Interviews Content Marketing 86

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Four Brands that are Becoming Content Publishers. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. 6 Keys to Content Marketing for Big Brands. Focus on building a community. Content marketing *is* PR.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. What dreams/goals do you hope to achieve in the next five years and how do you stay focused on them ?

Sports 245

Sports Agency Industry Creativity 245

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. It is a widely accepted fact that individuals who peruse products online or espouse brands are people whose base physiological needs are taken care of. The whole point of the exercise is to get closer to buyers. They are not created keeping buyers in mind.

How To 120

How To Tools Exercises Viral 120

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports.

Content Marketing 40

Content Marketing Marketing System Technology 40

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. Be a reverse-positioned brand.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

FEBRUARY 10, 2018

The co-authors Mirjam Schöning and Christina Witcomb , who both hail from LEGO, write: “The Torrance Test of Creative Thinking is often cited as an example of how children’s divergent thinking diminishes over time. Especially when the economics community is calling creativity an important skill in the future. Give our services a try.

Creativity 66

Creativity Analytics Study Exercises 66

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 253

Brand Branding Government Ethics 253

Beyond PR

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. What dreams/goals do you hope to achieve in the next five years and how do you stay focused on them ?

Sports 81

Sports Agency Industry Creativity 81

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. has over 50 LRD.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 55

Brand Branding Government Ethics 55

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. Native planning tools enable us to identify audiences and target messages.

Publicity 79

Publicity Community Pinterest Reputation 79

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Writing a blog post? This exercise will give you a good understanding of where you’re investing time that you shouldn’t.

How To 60

How To Software System Employee 60

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. I spent some time as a journalist at the dawn of the internet in the 90s. 100%, 100%.

Ethics 78

Ethics Employee Communications System 78