ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. They can also build credibility and visibility for their brands by taking a booth. Sponsors are a who’s who of big B2B tech brands.

Conference 304

Conference B2B Content Marketing Case Study 304

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone.

Privacy 434

Privacy Case Study Policies Advertising 434

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. It’s been fascinating to watch. APPARENTLY WE ALL DID!

Social Media 198

Social Media Brand Branding Employee 198

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. It’s probably the best resource for thought leadership about our business.

Company 203

Company Trends Case Study Crisis Management 203

Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” ” Translation: We want our execs to show up in the media more often. It’s always been that way. They want your opinions.

Leadership 60

Leadership LinkedIn Case Study Consumer 60

Remote PR Jobs

SEPTEMBER 25, 2023

While content is a fairly general term, it's important to note that there are different types of media that can be leveraged in the process. Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. At Influence & Co.,

Media 100

Media Pinterest LinkedIn Case Study 100

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Plan on expert talks, case study presentations, and practical workshops.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JUNE 23, 2022

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. How can marketing and PR jointly contribute to business goals?

Strategy 195

Strategy Marketing Measurement eBook 195

Sword and the Script

SEPTEMBER 5, 2023

Many PR people aren’t familiar with Notified, but it is a significant business cast from brands you used to know. Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. 5000 for the second time.

Software 167

Software Marketing Leadership B2B 167

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Government 139

Government Survey Ethics Media 139

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities.

Agency 188

Agency Publicity Media Training Training 188

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders. The Strategy.

Case Study 42

Case Study Storytelling Study Engineering 42

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. Ensuring brand messaging is consistent across all channels, internally and externally is more difficult than ever—especially in a crisis.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Pitching trade press can be easier than nailing a story in a large media outlet.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

FEBRUARY 12, 2022

Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. Government and media feed cycle of division and disinformation for votes and clicks,’ the report notes underscoring the big theme of this year’s report: ‘The cycle of distrust.’”. click image for higher resolution).

B2B 115

B2B Government Ethics Survey 115

Melissa Agnes

FEBRUARY 19, 2014

With Steven Nanula appointed CEO of Paula Deen Ventures and multi millions (reported to be between $75 and $100 million) in backing from Najafi Media, this new team has high hopes for making this new enterprise “successful and valuable” “I couldn’t imagine a better partner than Jahm Najafi, with his track record of success.

Crisis 245

Crisis Crisis Management Case Study Enterprise 245

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Long-form content bolsters authority. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. chimed in on case studies and best practices. Branding and Thought Leadership.

Tools 120

Tools Enterprise Analytics Case Study 120

Flack's Revenge

APRIL 2, 2019

Then I thought better of it and focused my advice on the hard reality that building a brand, market share and success usually takes time. But in today’s noisy news environment, it is tough to turn short term success into long term prominence and brand equity. How do you build a known and enduring brand? Failure to Launch.

B2B 120

B2B Strategy Case Study Interviews 120

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Big wins in earned media can help elevate a brand into the consideration set of a customer who’s in the market.

SEO 125

SEO Case Study Conference Retail 125

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. In that case the most trusted source was health care providers.

Chemicals 52

Chemicals Brand Branding Survey 52

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Oppe begins with branding and helps students craft their personal narrative.

Communications 120

Communications Case Study Training Reputation 120

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). It’s a tall order. Internal resources can quickly be tapped.

Case Study 100

Case Study B2B Resources Web 100

Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Goal: Raising awareness for the brand.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Communications Conversations

SEPTEMBER 28, 2021

It’s a powerful thing in social media marketing circles. It’s the holy grail of social media actions–and one we, as social media marketers, spend a lot of time trying to convince customers to hit. And most of us are graded out on how much reach we’re driving through our social media activities.

LinkedIn 120

LinkedIn Case Study Social Media Study 120

Communications Conversations

MAY 12, 2023

That it’s all part of the personal branding game. Lesson #2: The right people are searching for me One of my goals with my LinkedIn work is to merely create more awareness for my name and what I do (social media marketing). Note what was absent from my top 5 posts: Thought leadership.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. Some companies retain a PR agency simply to generate as many media placements as possible. Dissect the client case studies.

How To 120

How To Case Study Product Launch Agency 120

Stephen Waddington

OCTOBER 13, 2020

Characterising impact of COVID-19 on professional communications COVID-19 has accelerated many of the changes already underway in media, public engagement and organisational communication such as the role of communications as a strategic management function and a more human approach to communications by CEOs and management teams.

Report 144

Report Communications Government Crisis 144

Shift Communications

MAY 26, 2022

Analyze case studies from past downturns, weave in research, expert voices and other points of view. Think of the credibility boost that can give a brand. Activate social media across your broader team to celebrate the organization’s wins and culture. Create informative, but optimistic content on what’s going on.

Employee 88

Employee Case Study Corporate Trends 88

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County.

Social Media 119

Social Media Conference Media Corporate 119

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Think about what your brand wants to achieve. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch.

Strategy 258

Strategy Trade Shows Case Study Course 258