NewsWhip

JUNE 2, 2020

CASE STUDY. Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. Social media plays a pivotal role in Turbine Lab’s research – having the clearest signal on what’s trending now is essential to their core mission.

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Case Study Study Viral Data 78

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Download this case study to learn how Edmunds: . Leveraged Onclusive to measure the quality of their earned media coverage, and more!

Measurement 370

Measurement Case Study Automotive Media 370

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Brands will need to become more human. Building a media property starts with market fit. Social media : All social media marketing ran through HubSpot.

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Case Study Study Brand Branding 92

Onclusive

OCTOBER 21, 2019

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive.

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Case Study Study Pharmaceuticals Brand 46

Onclusive

APRIL 26, 2021

As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage. The post How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times appeared first on Onclusive.

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Case Study Publicity Brand Branding 195

Communications Conversations

APRIL 2, 2019

You’ve read influencer marketing case studies. But believe me when I tell you, you’ve never seen an influencer marketing case study like the one I’m about to share with you (unless, of course, you’re a loyal listener of the Power Trip Morning Show on KFAN, in which case you’ll know everything by now).

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Case Study Study Marketing Radio 140

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned media offers credibility even though we give up perfect control over the message.

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Case Study B2B Study Interviews 390

Onclusive

MARCH 18, 2019

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. Best practices for reporting ROI.

Content Marketing 284

Content Marketing Measurement Case Study Strategy 284

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As About Barbara Rozgonyi CEO, CoryWest Media.

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Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As About Barbara Rozgonyi CEO, CoryWest Media.

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Case Study Study Video How To 59

Onclusive

MARCH 11, 2020

Download this case study to learn how Livongo: . How they used differentiated messaging to increase brand awareness in preparation for their IPO. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.

Media Relations 195

Media Relations Case Study Media Study 195

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. Media training. Owned media/messaging. Owned media/messaging. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. Color is not the only aspect of your brand.

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Social Media How To Brand Branding 130

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? NEO Messaging can give you that insight by tracking the performance of your designated soundbites across all news sources worldwide so you can quickly see which messages are resonating with both the media and your target audience(s).

How To 370

How To Biotechnology Case Study Leadership 370

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. “Walmart Leads Social Media Engagement for Black Friday” [link]. Black Friday outweighs Thanksgiving on social media, suggests Salesforce data”.

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Case Study Social Media Study Media 88

Onclusive

JANUARY 10, 2020

Wouldn’t it be powerful if your PR team, which generates your company’s most valuable content, had the same control, predictability, measurability and optimization in the earned media process that exist in all other forms of marketing? Complete Form To Learn More.

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Case Study Study Brand Branding 30

5W PR

FEBRUARY 25, 2019

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? While they can be labor-intensive, case studies can do a lot to reach other prospective clients. Not sold on the benefits of having a case study done for work done by a public relations agency?

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Case Study Study Strategy Publicity 68

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility.

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B2B Industry Company Case Study 295

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Well, social media has really taken over in this day and age.

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Social Media How To Brand Branding 130

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. In many cases they support a path to a market leadership position. Support employer branding. Generate case study content.

B2B 334

B2B Company Case Study Conference 334

Communications Conversations

MARCH 4, 2022

Eventually, it got Corey Smale , the social media manager at PBR who made the tweet, fired. In case you’re wondering, yes, he did it on purpose. He did it on purpose because he was trying to generate interest and awareness for the brand. Anecdotally, when I brought this case study up with my class at the University of St.

Social Media 149

Social Media Case Study Strategy Media 149

Onclusive

MAY 24, 2021

As the communications team at ConnectWise grew, they wanted to see the difference in the volume and quality of their media coverage, and the results against their goals. The team gained a seat at the table in business decisions and wanted to learn how to use data to further strengthen the understanding of the value of communications.

Data 195

Data Case Study Analytics Study 195

Shift Communications

JULY 26, 2017

While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. Although, be warned – social media is as relentless as it is swift. In order for G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

JULY 24, 2017

s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. Luckily, G.W.

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Case Study Crisis Management Crisis Study 94

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

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Case Study Study Measurement Pinterest 40

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make? Starting on Nov.

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Media Relations Media Pitching Case Study 203

NewsWhip

FEBRUARY 3, 2023

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage.

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Report Brand Branding Automotive 88

Remote PR Jobs

NOVEMBER 8, 2022

Generating Brand Awareness - leads to easier sales: As you know by now, effective PR increases brand awareness. Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves.

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Case Study Engineering SEO Reputation 230

Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. Here are seven social PR case studies to give you some ideas. 10 Influencer Do’s and Don’ts With Amex Social Media VP. Here are seven social PR case studies to give you some ideas.

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Case Study Study Community Social Media 40

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

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Instagram B2B B2C Case Study 333

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

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Case Study Study Communications Banking 40

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. It’s been fascinating to watch. APPARENTLY WE ALL DID!

Social Media 198

Social Media Brand Branding Employee 198

Cision

JULY 8, 2016

The temptation to keep scrolling through a social media feed or online newsroom can be hard to fight, especially if you’re can’t find what you’re looking for. How can brands ensure their target audiences see and consume their content? Here are a three tips for earning media from influencers: Be Human. Highlight Shared Interests.

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Case Study How To Media Pitching 192

Waxing UnLyrical

MAY 29, 2012

I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Manwich: A Case Study on Social Media Listening.

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Case Study Social Media Study Pinterest 80

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. If you’ve got a case study, examples of best practice, innovation, or favourite tools, we would love to have you involved. Exploring ways to use owned media to land press coverage.

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Media Relations Media Case Study Storytelling 132

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Practical tips for pitching a skeptical media. Tried and true pitching tips. Employee engagement.

Brand 155

Brand Branding Reddit Pitching 155

Remote PR Jobs

SEPTEMBER 25, 2023

While content is a fairly general term, it's important to note that there are different types of media that can be leveraged in the process. Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. At Influence & Co.,

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Media Pinterest LinkedIn Case Study 100