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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .

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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. Always create press releases in the form of an authentic news story rather than writing it like an ad. What is a Product Launch Strategy?

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How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. With these tips, you can gain the media attention your brand deserves.

Writing 78
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The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. For example, a company, Kraton, unveiled a new brand identity at K 2016. Timing is everything.

Company 222
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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136
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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .

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Bylines: Using a Byline as part of a PR Campaign

5W PR

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. Bylined articles should always be a part of the content calendar, and are only one of the many tools that brands should be using in their visibility programs.