Landis PR

FEBRUARY 5, 2024

Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. It encompasses the creation of a compelling brand image, fostering trust among the intended audience, and securing a solid position within the industry.

Publicity 59

Publicity Privacy YouTube Analysis 59

Agility PR Solutions

NOVEMBER 18, 2019

Consumers are increasingly fed up with fears of their personal data being compromised virtually every time they make a purchase—and new research from global comms consultancy Ketchum shows that the brands and businesses that endanger their customers’ privacy are taking real reputation risks with security shortfalls.

Reputation 78

Reputation Data Privacy Brand 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. This means that pitching must start with the right data and end with measurement.

Pitching 370

Pitching Data Privacy Writing 370

PR in High Definition

APRIL 25, 2018

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. But what does this mean for those living in the public eye? Do the same privacy rules apply? You can do this by conducting a privacy audit. Assess the risks.

Privacy 63

Privacy Newspapers Data Reputation 63

5W PR

MARCH 26, 2024

With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. There’s a bevy of fintech-dedicated publications and digital platforms catering to a specific audience. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news.

Strategy 78

Strategy Privacy Financial Guidelines 78

PR in High Definition

APRIL 25, 2018

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. But what does this mean for those living in the public eye? Do the same privacy rules apply? You can do this by conducting a privacy audit. Assess the risks.

Privacy 48

Privacy Newspapers Data Reputation 48

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. It gives you insights into customer concerns and perceptions about your brand.

Policies 96

Policies Construction Reputation Privacy 96

5W PR

MARCH 6, 2024

Today’s public relations professionals face a digital frontier unlike any we’ve known. Data breaches, ransomware attacks, and disinformation campaigns can cripple operations, and erode users and customers, leaving brands scrambling for damage control. But cyberattacks are bursting onto the public stage.

Privacy 78

Privacy Data Education Tools 78

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. PR professionals play a critical role in shaping public perception, maintaining reputations, and building relationships between organizations and their stakeholders.

Ethics 88

Ethics Guidelines Reputation Privacy 88

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Earned media drives brand differentiation.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Big tech’s reputation challenges.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

APRIL 3, 2019

For a decade sales have climbed along with profits, and its reputation for innovation has flourished. But 2019 has so far been a rough year for the world’s most valuable brand. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.).

Wireless 156

Wireless Privacy Engineering Reputation 156

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Landis PR

OCTOBER 30, 2023

Compliance involves safeguarding user privacy, avoiding biases and maintaining data security. 5 reasons why AI compliance is critical for PR pros Preserving reputation : PR pros are tasked with maintaining their brand or client’s reputation. Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64

Privacy Ethics Guidelines System 64

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? Photo by Foto Sushi on Unsplash. Here are some of the most common.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Earned media drives brand differentiation.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Melissa Agnes

SEPTEMBER 23, 2014

In fact, a new survey by InsideCounsel Magazine, commissioned by iThreat Cyber Group, revealed that: “Two out of three legal counsels representing a cross section of Fortune 1,000 companies acknowledge they are not “very well prepared” to prevent a significant, material attack on their product, brand or intellectual property.”

Crisis 208

Crisis Strategy Reputation Privacy 208

ImPRessions - Crenshaw Communications

MARCH 3, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. A fast news cycle invites B2B newsjacking.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners. Mainstream media.

Airlines 180

Airlines Reputation Journalism Crisis 180

David PR Group

MAY 26, 2017

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. While we fear negative reviews, engagement also enables us to speak directly to happy customers and work to turn them into brand loyalists and advocates.

Reputation 44

Reputation Policies Web Employee 44

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Should brands hedge their bets?

Social Media 174

Social Media Marketing Media Facebook 174

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Thanks for participating, Deborah Weinstein! Are the social media waters still safe for marketing?

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Moreover, the public has grown exasperated over the situation. Is the Russia scandal an ultimate comeuppance for Facebook?

Facebook 157

Facebook Reputation Mobile Privacy 157

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy. With its changing reputation comes a new caution in CEO conduct. Media attitudes have hardened, too. Being outrageous, or even quirky, is risky.

Technology 165

Technology Leadership Privacy Trends 165

ImPRessions - Crenshaw Communications

MARCH 2, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. A fast news cycle invites B2B newsjacking.

B2B 156

B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Is there a need to build or improve reputation? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The practice of public relations is about telling stories, and all good stories have compelling themes. Consider and prioritize your goals.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. A scandal like a privacy breach? The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

The Hoffman Agency

MARCH 21, 2024

Tips for tech companies looking to build their brand in Indonesia Local storytelling for local relevance Showing how your technology can become a powerful tool for Indonesia’s journey toward achieving the 2045 vision and showcasing local success stories is critical.

Leadership 69

Leadership Biotechnology Policies Local 69

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. But we in public relations do. Response to legislative initiatives.

Company 136

Company Interviews Reputation Privacy 136

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. What’s not safe is ignoring social conversations, especially those related to your brand and category.

Social Media 149

Social Media Marketing Media B2B 149

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 96

Social Media Privacy Media Training 96

Reputation Us

JANUARY 11, 2016

The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016. Casey Boggs is president of Portland-based LT Public Relations. Make securing patient data a priority.

Communications 60

Communications Insurance Insurance Privacy 60