Facebook reveals plans to pivot to privacy-focused platforms

PR Daily

The watch word, says CEO Mark Zuckerberg, is privacy. Instead of encouraging public posts, he said he would focus on private and encrypted communications, in which users message mostly smaller groups of people they know. Unlike publicly shared posts that are kept as users’ permanent records, the communications could also be deleted after a certain period of time. Then there’s the fact that Facebook’s privacy promises have historically been broken.

Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

That was his story, and he was sticking to it, both in public statements and in discussions with regulators and pilot groups. Professor Sucher argues that, had Muilenberg framed the accidents more broadly by acknowledging uncertainty and pledging to investigate a possible connection between the two crashes, he might have limited the damage to Boeing’s reputation. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax. CC BY-SA 4.0.

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Privacy isn’t necessarily a good thing

Stephen Waddington

While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy reputation. Personal privacy and security strikes at the core of Facebook’s proposition. Zuckerberg’s pitch to rebuild trust between his organisation and its users is to lock down privacy.

United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call

PR Daily

The board of trustees for Oakley Union Elementary School District resigned recently after they ridiculed parents during a WebEx call that was public—and recorded. Here's when they realized their mtg was being broadcast to the public. "Uh,

Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. ReputationUs is a firm specializing in helping mid- to large-sized businesses and nonprofits enhance, advance and protect their valuable reputations. DHM Research is a non-partisan and independent public opinion and policy research firm with offices in Portland and Washington, D.C.

Brands lacking a privacy-first culture risk losing customer trust

Agility PR Solutions

Customer trust and data privacy go hand-in-hand, but too many marketers don’t understand what’s involved in this digital handshake—nor what’s at stake. A data breach can reduce a company’s bottom line to shreds and tarnish its brand reputation for years. The post Brands lacking a privacy-first culture risk losing customer trust appeared first on Agility PR Solutions. Marketing Public Relations branding

When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Hillary Clinton’s campaign is currently dealing with a regular trickle of private emails made public through hacked correspondence made available by Wikileaks. But in the real world, such admissions may make the hacked party vulnerable to litigation or further reputation harm.

The importance of civility for brand reputation in 2020

PR Daily

COVID-19 has further eroded the patience audiences have for the Twitter wars, and consumers in 2021 might be looking to reward companies that can help bring back a level of civility to public discourse.

Can you have privacy under a spotlight?

PR in High Definition

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. But what does this mean for those living in the public eye? Most of us are present on social media but what about those people who are actively and publicly promoting themselves across the media. Do the same privacy rules apply? You can do this by conducting a privacy audit.

5 Questions with Mark Cuban About Online Privacy

David PR Group

It might seem like a contradiction that an executive and celebrity with a huge public persona would be blazing trails for online privacy, but billionaire Mark Cuban is doing just that. Cuban, owner of the Dallas Mavericks and a star of CNBC’s Shark Tank , takes privacy so seriously that he has multiple business interests devoted to helping individuals and companies send and receive messages and post on social media more securely and more privately.

4 Reputation Threats Organizations Should Monitor in 2020

PRSay

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

How and why you should be measuring reputation in 2020

PR Daily

This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. Yet they seldom describe the mechanisms that brand managers can use to benchmark and track reputation.

How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm? Is Privacy Consciousness the New Corporate Social Responsibility? How to Change the Privacy Narrative and Public Perception. Public Relation

Data distrust is creating big reputational risks for brands—5 steps PR must take now

Agility PR Solutions

Consumers are increasingly fed up with fears of their personal data being compromised virtually every time they make a purchase—and new research from global comms consultancy Ketchum shows that the brands and businesses that endanger their customers’ privacy are taking real reputation risks with security shortfalls. The post Data distrust is creating big reputational risks for brands—5 steps PR must take now appeared first on Agility PR Solutions. Public Relations branding

Stressing user privacy, Apple offers a monthly news bundling service

PR Daily

However, those media mentions carry precious weight in an era of cratering public trust and concerns about authenticity in online messaging. Amid that context, Apple plans to offer a subscription service that would bundle many print magazines and a couple of newspapers into a single offering—all while putting a premium on user privacy. The latest iteration of the app will integrate magazines, digital publications and newsletters, and more visual works of journalism.

Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

For a decade sales have climbed along with profits, and its reputation for innovation has flourished. To compound matters, Apple started 2019 with another type of stumble – in data privacy, where it has worked hard to build a reputation as a champion for consumers while Facebook suffers one scandal another over its handling of user data. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.).

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.

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A Pocket Square Is Not Your Reputation

David PR Group

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. The sad aspects are that the online reputation and the actual reputation of the company don’t match, and the top executives are focusing more on how they appear in client meetings than how the internet presents their business.

Google’s Turn On The Hot Seat: A PR View

ImPRessions - Crenshaw Communications

The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others. Fortunately for Google – and maybe unfortunately for the American public – the hearing’s headlines and video bites were largely about the tech illiteracy of the Committee members.

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Fake news about brands — a new era of reputation management

PR in High Definition

Fake news has already caused havoc in the political sphere and causes reputational damage. If you have access to a media database like Gorkana, you can use that to check the legitimacy of a publication. Some fake news websites will even say they’re a fake news publication in the privacy and T&Cs section. The post Fake news about brands — a new era of reputation management appeared first on Firefly Communications.

PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy. With its changing reputation comes a new caution in CEO conduct. Forecasts, preparation, and anticipation of changes to come should be a staple of every technology CEO’s public script. For CEOs of technology companies, arrogance is out and humility is in.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation.

3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. Let’s focus on employee privacy in the workplace.

8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. A scandal like a privacy breach? The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. PR Fish Bowl public relations B2B public relations brand reputation CEO visibility thought leadership

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Yet the original social network’s early challenges over platform changes, competitive practices, and even some user privacy policies seem almost quaint compared to today’s knotty issues. Moreover, the public has grown exasperated over the situation.

Can Your Reputation Withstand Increased Surveillance?

David PR Group

Any misstep could turn into an online reputation issue within moments. Now, don’t get me wrong, I’m not anti-technology or a privacy zealot. Can your reputation withstand increased surveillance? The post Can Your Reputation Withstand Increased Surveillance? appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. David online reputation management privacy public relations surveillance

Five ways marketers can prepare for GDPR

PR in High Definition

Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. From a reputation perspective, handling data in a respectful manner shows your customers that you are safe guardians of their personal information.

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary.

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PRoust Questionnaire: Sean Kelly

PR Conversations

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I discovered I was good at public relations. I guess that anyone who despises public relations and public relations practitioners could be considered a PR villain , but I prefer not to think of them that way. Who do you think has great public relations?

Film 68

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals? Being the steward of a company’s image and reputation comes with the job. Photo by Foto Sushi on Unsplash.

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. Is it ethical for a PR agency to smear a competitor?

Webinar: Crisis Response Strategies for In-House Counsel

Melissa Agnes

From safeguarding your organization against false negative reviews and defamation, to staying current with online privacy issues and laws, to keeping up with the different platforms and the various legal tactics required to protect the brand against reputation attacks; it’s an overwhelming task and many in-house counsel, having a long list of other daily duties and responsibilities, just don’t know where to begin or how to plan and prepare for these 24/7 risks.

Crisis 172

Turn Your Secret Sauce into a PR Asset with these 4 Steps

Flack's Revenge

First, if you’ve gotten patents, it is for all intents and purposes public info that anyone can look up. Identiq: Anti-fraud privacy protection for e-commerce. Campaign Analysis Public Relations Tech Tech PR Technology core technology intellectual property secret sauce

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations. I’m a member of the elected council of the UK’s Chartered Institute of Public Relations and also a founder member of its social media panel. In the next half an hour or so I’m going to talk about what some of the implications of social media are for the public relations profession. Public relations has always relied on relationships.

Can You Really Submit an Op-Ed Anonymously?

David PR Group

Pretty Good Privacy (PGP) is an encryption software that allows you to send encrypted emails and documents. Ideally, you should connect from public Wi-Fi or from somewhere that is not your home or office. appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. DavidPRBlog David PR Group How to Protect (Or Destroy) Your Reputation Online John P. David new york times op-ed public relations submit confidentially to media

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category.

Why AI won’t Replace PR

Flack's Revenge

And: what do the strides mean for things like privacy and jobs? She pointed out areas where AI is helping PR, like enabling better social listening, optimizing headlines and supporting reputation management through early warnings of crises. Uncategorized artificial intelligence public relations

PRoust Questionnaire: Sean Kelly

PR Conversations

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I discovered I was good at public relations. I guess that anyone who despises public relations and public relations practitioners could be considered a PR villain , but I prefer not to think of them that way. Who do you think has great public relations?

Film 43

5 Strategies to Prevent Security Breaches

Reputation Us

Limiting your hospital’s vulnerability to a loss of security and reputation. ” Remembering Your Reputation. Meanwhile, “Healthcare executives must consider another potent, and often more far-reaching risk of suffering a mega-breach,” explains Casey Boggs, president of LT Public Relations, a communications firm that specializes in healthcare, legal and crisis communications. 5 Strategies to Prevent Security Breaches.

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. ’s CEO Aaron Levie has been speaking out on issues of trust in tech and privacy regulations in the last few months, taking a strong point of view in reaction to the reputation struggles of big tech.

Brand 173