Bianchi Biz Blog

APRIL 29, 2024

Legal Framework and Governance : The city operates under the principle of “one country, two systems,” maintaining its own legal system, currency, customs territory, and immigration policies distinct from Mainland China. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 93

Marketing Local Crisis Management Internal 93

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 98

Media Nonprofit Pitching Analytics 98

Newsfile

MARCH 21, 2023

With this, companies’ top goals are ensuring that they are easily able to transition to the new system and are ready to file when the new platform goes live on July 25, 2023. However, many companies have not completed the early onboarding process to be able to file on Day 1 of when the new system goes live.

How To 52

How To System Print Groups 52

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

If the goal is to generate sales leads , then you can use internal CRM systems or GA4 and tag whatever content you create so that sales will know the origin of each lead. If the goal is to change perceptions or the image of your brand , you may need to analyze the conversation concerning your brand both in traditional and social media.

How To 52

How To Print Analytics Advertising 52

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

Katie Paine's Measurement Blog

MAY 25, 2023

The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. 4 I need daily monitoring reports on issues and crises that might affect my brand, and they must include social and traditional media.

Measurement 52

Measurement Communications Survey System 52

Cision

AUGUST 3, 2016

If you don’t know who your audience is or what they care about, you won’t be able to see how your brand fits into their lives. What do you see as the biggest communication challenges facing brands today? There is an ever-widening array of channels that brands need to communicate through. How can they overcome them?

System 120

System Newspapers Technology Brand 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Cision

APRIL 1, 2015

It’s useful to journalists, who can easily get the information and latest news they need about your company, and it’s helpful to potential customers who want to know what your brand is up to. Not only does your newsroom help get news coverage by providing everything a journalist needs in one place, it also benefits your online branding.

Print 120

Print Pitching System Video 120

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 74

Meeting Automotive Engineering Journalism 74

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays. Sergii Bidenko , Reputation and Crisis advisor, have prepared five examples of reputation crises that happened to well-known brands at Christmas.

Reputation 52

Reputation Advertising Advertising Crisis 52

Cision

APRIL 27, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach.

Storytelling 146

Storytelling Data B2C B2B 146

Cision

JULY 11, 2017

Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Your company or brand is a given, but what else? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

Action PR

AUGUST 15, 2019

Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you. If you’re hoping for print coverage, make sure to check when the paper is going to print before sending your story. It may even be that you’ve won an award. We can help.

Local 40

Local Print How To System 40

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. The system has a unique way of handling syndicated content. For example, you get mentioned by the Associated Press, the system shows you the source – the AP – and you can expand that to see the syndications. Truescope product overview.

Tools 161

Tools Media Software Analysis 161

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. The story generated millions of positive news impressions for the brand and this truly special employee.”. Client: Print Syndicate. Online, print, broadcast – it all still matters. Client: Blink.

Print 60

Print Media Travel Wireless 60

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. What Matters to Our Brand? While you may have any number of key performance indicators , some will matter more to your brand than others.

Measurement 166

Measurement Strategy Media Analytics 166

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

Cision

SEPTEMBER 10, 2015

Factories can alert staff to potential problems as each machine can report on the status of every part, and another system can track and report air quality, even reporting it to OSHA if it fails to meet standards. Prepared for a brand crisis? Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120

Trends Mobile Web System 120

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Understand which influencers are having the most impact on your brand. Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People want to buy from brands that they can trust and feel that share the same values. Ecommerce brands use their app to offer discounts, free shipping, etc.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Cision

NOVEMBER 3, 2016

We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print. It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership.

Social Media 120

Social Media Media Reputation Training 120

Stephen Waddington

JUNE 16, 2019

Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. More than a third (35%) of us avoid the new according to the Reuters Institute Digital News Report 2019. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. Stu Opperman, APR hadn’t always planned on being a solopreneur.

Meeting 131

Meeting Radio Sports Telecommunications 131

Bianchi Biz Blog

MAY 16, 2022

As technical editor of Power & Motion I work with my fellow editors to create content – whether that be written, video or otherwise – focused on modern motion systems and their power sources including pneumatic, hydraulic, electric and hybrid. Note: Power & Motion was previously known as Pneumatics & Hydraulics.

Meeting 75

Meeting Media Engineering Journalism 75

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Digital Printing Company.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. Because ultimately, the goal of crisis communication is to minimize the reputational impact the crisis threatens to have on your brand and to continue to foster and strengthen the trust your stakeholders have in your organization. We are currently [working on restoring our systems / working with the authorities].

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

JANUARY 31, 2023

Truescope acquires Universal Information Systems Truescope is acquiring Universal Information Services (UIS). Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.”

Software 78

Software Case Study Technology Tools 78

Konnect Agency

DECEMBER 19, 2019

Did they improve brand image and awareness? Additionally, take advantage of new technologies and implement systems to help deliver better reports so they can focus on providing quality results. Review tactics that crushed it and others that may need a little work. Nothing is perfect, and we should always strive to learn and grow.

Agency 75

Agency Analysis Social Media Advertising 75

ReimaginePR

JULY 11, 2016

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? At its heart, it’s a conversation between your brand and its audience (or potential audience). Just like your brand’s story, these conversations and messages need to be authentic and genuine. Create a Master Plan.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

The Hoffman Agency

FEBRUARY 14, 2024

For foreign tech and B2B brands operating in China, this means understanding and adapting to the unique preferences and priorities of Chinese customers. The path to success China is unique in various aspects, including its legal system, cultural differences and business environment.

Local 36

Local Government Banking Policies 36

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Digital Printing Company.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? The metrics emulate Google’s PageRank system. Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Quality vs quantity. The age-old question. So, take them as such.

How To 71

How To SEO Google Examples 71