Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

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Comparison Television Print Social Media 120

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Did they improve brand image and awareness? We’ve compiled a list of final items you should do to end the work year right.

Agency 75

Agency Analysis Social Media Advertising 75

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The issue lies in the inability of PR to achieve its value. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. For PR pros wanting more brand visibility? ” Okay. Time will tell.

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Facebook Customer Service YouTube Crisis Management 100

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

ReimaginePR

JULY 11, 2016

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? At its heart, it’s a conversation between your brand and its audience (or potential audience). Just like your brand’s story, these conversations and messages need to be authentic and genuine. Create a Master Plan.

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Content Marketing Marketing Strategy Writing 120

Masters in Communications

OCTOBER 30, 2018

Other neurological research tells us that a happy ending to a story triggers the limbic system, our brain's reward center, to release dopamine which makes us feel more hopeful and optimistic. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Sword and the Script

SEPTEMBER 6, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10.

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Measurement Course Advertising Advertising 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. It’s worth noting Pinterest also has a foundational track record with social media advertisers. So, what exactly is a visual search ad? Is your PR agency bring creative ideas to the table?

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Tools Pinterest Marketing Media 60

Sword and the Script

JUNE 14, 2016

There’s a handful of headlines emerging discussing plans to shake up marketing from an investment to drive profit , to the mechanism of profit : “Mondelez will focus on forming media partnerships to acquire, develop and distribute content that will promote its so-called “power brands” like Oreo cookies and Trident gum.

Marketing 60

Marketing Conference Software B2B 60

PR 20/20

OCTOBER 12, 2017

For the past 20 years, Robert and I have worked with CEOs, chief marketing officers, VPs of sales and marketing, and marketing practitioners from brands around the world. Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior.

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Marketing Enterprise Print Film 53

Bianchi Biz Blog

APRIL 29, 2024

Legal Framework and Governance : The city operates under the principle of “one country, two systems,” maintaining its own legal system, currency, customs territory, and immigration policies distinct from Mainland China. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 92

Marketing Local Crisis Management Internal 92

Cision

NOVEMBER 3, 2016

We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print. It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership.

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Social Media Media Reputation Training 120

Contently - Strategy

SEPTEMBER 21, 2018

No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements.

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Content Marketing Print Analysis Data 111

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 62

Marketing B2B Print Technology 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

DECEMBER 4, 2018

Top of funnel is the land of brand awareness and affinity. You want to tease your whole content program and make your brand look like a voice worth following. They saw your videos, they already like your voice, and reading or watching something else from your brand sounds intriguing. Top of funnel: Content to build awareness.

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Case Study Marketing Study Content Marketing 111

Sword and the Script

MARCH 20, 2018

More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility. And what does that do for the brand image of the event organizer or sponsor? We can display personalized welcome messages at break-out sessions.

Industry 72

Industry Marketing Enterprise Mobile 72

Waxing UnLyrical

APRIL 26, 2018

That’s hard for a major brand to measure up to. According to the Fleishman Hillard Highroad case study , the WCH story was based on an important insight: “Women are largely overlooked and underserved by the [health] system because the impact of sex and gender differences were traditionally not taken into consideration.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Sword and the Script

AUGUST 6, 2019

The system gives PR pros basic analytics such as how many reporters opened the message, clicked through on your pitch, and saved the message. For TrendKite users, the branding around the dashboard is all Cision now but it works the same way it always has with customizable widgets. 2) Cision integrates TrendKite and Faclon.io.

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media channels need nutrients (content, influencers) to feed the information system. “If Social media flows through frictionless sharing.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People want to buy from brands that they can trust and feel that share the same values. Ecommerce brands use their app to offer discounts, free shipping, etc.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Smart Time Online is a podcast created to help entrepreneurs create smarter systems online. Each episode features an actual question submitted from someone like you!

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. In the fifties, Toyota wrote the book on production systems and continuous improvement. At the foundation of TPS (The Toyota Production System) lies the Japanese concept of kaizen. Try to keep it high level.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

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Media Relations Media Print Newspapers 115

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays. Sergii Bidenko , Reputation and Crisis advisor, have prepared five examples of reputation crises that happened to well-known brands at Christmas.

Reputation 52

Reputation Advertising Advertising Crisis 52

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Rallies against Kellogg’s after it pulled its advertising from Breitbart.

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