ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” But what about the crisis situations that are handled well?

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

5W PR

AUGUST 12, 2020

Keep healthcare staff informed about COVID-19 policies. With the frequent policy changes accompanying developments in the management of COVID-19, healthcare facilities need to update and distribute new internal communication strategies on a regular basis. Alerting staff members will help seamless transitions to new policies. #2.

Healthcare 88

Healthcare Strategy Communications Policies 88

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”. Over 80% of companies now have an employee social media policy. The Age Of Uncertainty. So you want to be a PR executive?

Trends 199

Trends Corporate Employee Analysis 199

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Order Crisis Ready for you and your team at the link above.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Google enjoys a reasonably strong brand and corporate reputation. and regulatory burdens at home.

Google 185

Google Reputation Engineering Internal 185

The Stalwart Blog

NOVEMBER 11, 2016

It's extremely rare that a brand—particularly a big one — explicitly endorses a president. It’s not because brands don’t care who wins or loses, but that being bipartisan is just smart business. based brands. And yet this week, U.S. based sportswear company New Balance, decided to jump into the political foray.

Public Affairs 87

Public Affairs Viral Policies Journalism 87

Cision

MARCH 30, 2016

Being in a more senior role gives me more of an ability to strengthen existing relationships and connect with other organizations that need our help communicating issues in a way that can affect policy change and improve the overall state of their industry or field. What are the best tactics for brands to get more media coverage?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. The language fits the Tesla brand: aloof, calculated, and confident.

Crisis 136

Crisis Privacy Airlines Facebook 136

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. ” It’s good that certain companies finally have resolved to remove overtly racist branding (e.g., Subscribe to Mindful Matters blog.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Review your policies. Act on your policies. Out of respect, yesterday, I did not publish. But I did watch, listen and read.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. Take a look at the recent YouGov survey of Most Improved Brands.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. How to Create Policies to Legally Protect Your Brand’s Social Media Accounts.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. According to the presenters, only one-third of employees have been trained by their companies on official social media policies. Therefore, they need special approaches to find the right message. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Prohibition

JANUARY 17, 2022

If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Brands that want to develop trust should focus on reputation management using social media tools. These interactions can’t be ignored by brands, but they must be treated with caution. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. As a communication professional surrounded by policy experts, I wasn’t immediately sure how I could contribute.

Policies 120

Policies Internal International Public Affairs 120

David PR Group

MAY 26, 2017

This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength. While we fear negative reviews, engagement also enables us to speak directly to happy customers and work to turn them into brand loyalists and advocates.

Reputation 44

Reputation Policies Web Employee 44

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

Report 225

Report Media Advertising Advertising 225

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. We’re going to discuss the chatter about your brand among external sources, which is higher than ever, and that old chestnut about tightening budgets.

Media 202

Media Storytelling Technology Data 202

Mark My Words

MAY 1, 2015

Miliband gifted the crowd a visual metaphor with his slippery exit –a poor man’s Madonna moment choreographed for viral vining. Cameron, so used to trotting out his campaign lines, was clearly flustered to have an unimpressed questioner shoot down his forced defence of the NHS- “well you’re wrong”.

Viral 60

Viral Policies Travel Interviews 60

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

wiredPRworks

NOVEMBER 10, 2016

Five years ago, I moderated a brands and bloggers panel. BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D. What brand wouldn’t want someone to share their story? Question: What's the biggest misconception you've seen brands have about influencer marketing? But, it’s complicated.

Marketing 65

Marketing Conference Advertising Advertising 65

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Scott Public Relations

NOVEMBER 10, 2022

It’s not policy, photogenic faces, or experience that will inspire voters to do what it takes to turn this country around. That’s the kind of communication that goes viral. Forget about protecting your brand, protect your country. It’s hard-hitting, visual, well-timed and continually hammered and repeated, communication.

How To 52

How To Insurance Insurance Ethics 52

David PR Group

AUGUST 17, 2017

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. There’s more on this topic in my book, and if you are interested in learning more about social media policies, online review strategies, etc.,

Airlines 54

Airlines Reputation Customer Service Social Media 54

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Flatiron Communications

MAY 29, 2015

Suddenly, one of America’s hippest retailers found itself in a crisis of confidence that impacted its stock price, incurred a $10 million settlement , and perhaps most importantly, gave a black bullseye to the brand esteem the company so carefully forged over the years. Photo: via Forbes.com. We had to decline.

Retail 28

Retail Fashion Policies Employee 28

PR 20/20

APRIL 7, 2016

Have you ever wondered how certain brands outperform others by thousands or even millions of pageviews? By adding social media quizzes into your repertoire, you’ll be doing your brand a huge favor. We'll use Z Gallerie (a brand that we’ve worked with personally) as an example, and their quiz " What is your Z Gallerie Personality? "

Social Media 40

Social Media How To Media eBook 40

Waxing UnLyrical

JANUARY 25, 2011

Thanks to Shelly Kramer for sharing Etsys updated policy change following the publicity surrounding this issue. It demonstrates, perhaps better than my original rambling post, why you’ve got to have honest, transparent business policies. And why, once you’ve made said policies, you’ve gotta stick to them. was about time!

Policies 86

Policies Twitter Facebook Writing 86

Masters in Communications

FEBRUARY 12, 2022

She subsequently developed her own fashion brand and became a successful businesswoman. For example, an age group in a workplace might feel one company policy benefits another age group and actively disadvantages them. This fictional account, designed as a form of entertainment, had a massive impact on viewers.

Ethics 52

Ethics Communications Print Television 52