Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. OnePitch feature recommends reporters to pitch.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. Here’s a reminder for those just starting out in media relations.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Konnect Agency

APRIL 20, 2021

Navigating sensitive topics isn’t easy, particularly when a brand has to do it out of necessity rather than choice because it operates in a “sensitive” category. If you are a social media manager, your conversations are with influencers who are promoting your client’s product.

Social Media 52

Social Media Media Relations Media Pitching 52

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That’s unlikely, because PR is best at building brand visibility and credibility over time. Inadequate resources.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. That seems about right for this strange new dimension we are living in. PR pros “sent an average of 16 pitches per day to journalists, as compared to 14 in March.”

Pitching 86

Pitching Survey System Technology 86

ImPRessions - Crenshaw Communications

APRIL 5, 2018

And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. PR works best in building brand visibility and credibility over time. They don’t respond to me-too pitches. You’re spamming media.

Pitching 174

Pitching Enterprise Exercises Agency 174

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. 4) How many customers do you have?

Software 147

Software Agency Pitching Analytics 147

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. That’s the first story in this month’s roundup of PR technology news. The total numbers also include numbers that provide media monitoring as a service.

Software 100

Software Study Pitching Analysis 100

Sword and the Script

AUGUST 3, 2021

First, this is an opportunity for brands to fill the void. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. The concept of CRM for PR isn’t new.

Technology 123

Technology Publicity Software Print 123

Landis PR

MAY 1, 2023

Media Relations AI tools can also be utilized in media relations. For instance, Muck Rack’s new feature, PressPal.ai , powered by ChatGPT and Muck Rack’s media database, generates a press release within 15-30 seconds based on writing prompts. suggests relevant journalists pitch based on your news.

Tools 52

Tools Marketing Writing Resources 52

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. ” Hiring is through the roof with dozens of new positions filled. News like that doesn’t stay quiet for long.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

JANUARY 11, 2022

Merged companies under pressure are not given the runway necessary to invest in their product sufficiently for customers. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. The private equity firm will merge all three companies under the Onclusive brand name.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media.

Survey 104

Survey Report Media B2B 104

Polaris

JANUARY 21, 2015

My team and I are responsible for developing blogger outreach programs for clients—and I often receive pitches from other PR agencies about their clients. Here are 5 approaches to blogger outreach in the latter category your PR agency might be using. #1: A PR agency approaches a wine blogger with information on a new iOS game.

Agency 100

Agency Pitching Enterprise Policies 100

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 81

Automotive Mobile Transportation Trade Shows 81

Stephen Waddington

MAY 16, 2017

Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds. It includes a mix of earned, owned and paid media. Media relations. Influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Sword and the Script

OCTOBER 29, 2019

I had a chance to connect with Mr. Wynants recently and he walked me through his company’s philosophy, product and features. He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. click any image for higher resolution).

Pitching 64

Pitching Analytics Enterprise System 64

Journalistics

SEPTEMBER 9, 2021

I’ve used products from Vocus , Cision , BurrellesLuce , PRNewswire , BusinessWire, and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results for clients. There is also a wide range of free products out there ( HARO comes to mind) that deliver tremendous value to PR pros.

Tools 52

Tools Engineering Interviews Social Media 52

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch has set out to be a pitch broker between PR pros and reporters.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. How did it work?

Software 105

Software Analysis Data Tools 105

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line. Michelle Garrett | Garrett Public Relations.

Marketing 176

Marketing Employee Content Marketing Training 176

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Media relations – The pandemic has decimated newsrooms over the last few months.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Media relations – The pandemic has decimated newsrooms over the last few months.

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

APRIL 8, 2017

Earned media is going to get harder. Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? This is what social media did to the traditional gatekeeper. Those five categories are: Consumption metrics. Engagement metrics.

Content Marketing 73

Content Marketing Social Media Marketing Media 73

Stephen Waddington

FEBRUARY 12, 2019

Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. This is happening in almost every business and consumer category.

Publicity 79

Publicity Community Pinterest Reputation 79

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Whatever category your work falls into, these programs are successful because they work. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Whatever category your work falls into, these programs are successful because they work. Some might call me old-fashioned when it comes to media relations.

Blogging 40

Blogging Strategy How To Writing 40

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. “A You’re a fan of honesty. Spot on, Wikipedia.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. They’re at the forefront of this new business paradigm , trailblazers if you will. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81