ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Pitching trade press can be easier than nailing a story in a large media outlet.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. Building better media relations means making reporters’ lives easier.

Media 333

Media Pitching Report B2B 333

Agility PR Solutions

JUNE 16, 2021

To get coverage or generate interest, your pitch needs to add value, be timely and you need to follow up properly. Whether you are looking to get interviews for your spokesperson, feature on a community news website or more editorial opportunities for your seasonal campaigns, […].

Brand 154

Brand Branding Interviews Pitching 154

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Bianchi Biz Blog

FEBRUARY 29, 2024

Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.”

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Another example is the YouTube brand safety crisis.

Pitching 136

Pitching Media Privacy YouTube 136

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations.

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In the first place, quality usually beats quantity when it comes to earned media. PR is all about building connections, especially with media. Why bother?

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. Most PR teams will amplify segments on social media for further exposure. No matter what you’re pitching, to gain a producer’s attention, the subject matter must be topical and newsworthy. Make it relevant.

Local 323

Local Pitching Print Interviews 323

Agility PR Solutions

JANUARY 24, 2024

A PR person assigned to gain major earned media publicity for a sponsors’ Super Bowl tie-in during the early years of the Big Game was the equivalent of being given an ice cream sundae by agency management. Reporters were anxious to interview football players that PR people would pitch as spokesmen for brands.

How To 103

How To Media Interviews Pitching 103

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

JULY 11, 2023

(click image for higher resolution) I’ve discovered quite a few good ones along the way, so here are eight worthy public relations podcasts that I recommend you check out the next time you have a half hour to spare: 1. She often interviews small business owners who have found PR success, so you can learn from what they did.

Publicity 127

Publicity Small Business Trends Leadership 127

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations defined?

Interviews 98

Interviews Publicity Technology Social Media 98

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. As controversy swirls around Twitter, some brands may opt to leave the platform permanently.

Trends 124

Trends Pitching Twitter Nonprofit 124

5W PR

AUGUST 23, 2023

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. One exercise that helps is to give the spokesperson a lot of leash during the practice interview.

Interviews 120

Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Besides, elevating a brand or company’s image by carefully inserting their business or product into the existing conversation is exciting. And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. How Newsjacking Works.

Trends 293

Trends Pitching Agency B2B 293

Remote PR Jobs

SEPTEMBER 25, 2023

While it may sound complicated, it’s very simple: They connect brands with audiences. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Such requests often get ridiculed on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

The Proactive Report

JUNE 20, 2015

Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. Pitching Via Twitter. Make a connection first.

Twitter 100

Twitter Media Relations How To Media 100

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334

Publicity How To Agency Product Launch 334

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Read below for the entire interview with Jen: . lens to planning for our clients.

Media 96

Media Sports Agriculture Pitching 96

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch.

Media Relations 60

Media Relations Media Pitching Writing 60

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.)

Company 113

Company Publicity Leadership Pitching 113

ImPRessions - Crenshaw Communications

MAY 24, 2022

If a journalist finds the information compelling, we’re more likely to set up interviews on behalf of clients. Credible and trustworthy work helps build a reputation for individuals as well as the clients and brands they represent. An honest character . A PR professional’s integrity is arguably one of our most important qualities.

Interviews 170

Interviews Ethics Study Course 170

Public Relations Sydney

OCTOBER 19, 2014

A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. That’s why it is important for you to make the effort and follow your pitch up.

Pitching 91

Pitching How To Media eBook 91

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. What is the biggest media relations mistake brands make?

Pitching 159

Pitching Privacy Resources Travel 159

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

PR pros know that staying on message is fundamental to rocking a great media interview. Pitch your story to grandpa. A classic codicil of media relations is to carefully research your media targets instead of firing out a wide, spray and pray pitch. Pitch an exclusive to your aunt.

Pitching 199

Pitching Travel Engineering Examples 199

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Although a trade outlet may have a readership of only 10,000, you can guarantee your client that every one of those people are member of their key audience.

Media Relations 117

Media Relations Publicity Media Blogging 117

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. You should be extremely selective and strategic with who and what you pitch.

Skype 206

Skype How To Crisis Pitching 206

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors). LinkedIn: Your Resume is Your Brand.

Media Relations 68

Media Relations Media Insurance Insurance 68

Sword and the Script

JULY 26, 2022

How do you earn media? Do you want to have an interview with her?” Because you’ve done your legwork and found an angle the publication will like, the publication accepts the offer, and your earned media appears in a publication before a raft of interested readers. That makes excellent fodder for earned media placements.

Media 166

Media Pitching Agency Guidelines 166

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. Updates on the pandemic are coming fast, and that makes things difficult for both PR teams and the media. If your story isn’t relevant now , then it may not be worth pitching.

Skype 192

Skype Media Interviews Advertising 192

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2019

The relationship between PR professionals and media is often seen as a necessary evil , especially by media. In my sector of tech PR , reporters rely on us to connect them with brands and keep them in the know about upcoming news. Based on interviews with my favorite media contacts, here are four tips for doing just that.

Media 218

Media Pitching Report Education 218