Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Tools 195

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That’s unlikely, because PR is best at building brand visibility and credibility over time. Inadequate resources.

Agency 205

Agency Pitching Internal International 205

Mora Communications

NOVEMBER 2, 2017

List what you’re hoping to achieve from your media relations campaign. There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand. Establishing a new business or product launch. Increasing sales. Set timelines.

Brand 66

Brand Branding Product Launch Google 66

5W PR

AUGUST 27, 2021

PR companies can handle all of the communication and promotion for a client, through paid, owned, and earned efforts, communicate with the press and the public, manage reputation and generate brand awareness. Media Relations and Outreach.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

Prohibition

AUGUST 29, 2023

Benefits of Food PR for Launching New Products and Menu Items Food PR offers numerous benefits for businesses looking to launch new products and menu items. Firstly, it helps create brand awareness and generate excitement. Is it increased brand awareness, higher sales, or improved customer perception?

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. While a strategic PR campaign can yield powerful results in the form of earned media, it typically generates influence over time. The silver-bullet theory.

SEO 178

SEO Storytelling Product Launch Measurement 178

Konnect Agency

JULY 6, 2022

Top-tier media coverage during this important sales season can ensure you reach your sales goals and stand out amongst the noise. Landing top-tier press around the holiday season goes beyond a beautifully written pitch and a client’s innovative product. Think Outside of Traditional Pitching.

Agency 52

Agency Print Pitching Product Launch 52

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. Is it attached to a big name or brand? By Andy Lowe. Learn More at: .

Product Launch 52

Product Launch Pitching Industry Social Media 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

Bianchi Biz Blog

SEPTEMBER 7, 2021

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. What advice do you have for PR people that want to pitch you?

Meeting 90

Meeting Transportation Media Journalism 90

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. product launches, company news, events, etc.) This means we can keep a constant flow of coverage and meet the targets that your brand or business may have. However, as well as issuing standard releases (e.g.

How To 62

How To B2C Trends B2B 62

Solo PR Pro

NOVEMBER 15, 2022

I also look at the external landscape to see if there are any sort of macro themes, trends or events that will impact storylines or pitch angles for a particular client,” she says. Ask about their planned product launches, new service offerings, expansion plans or revenue goals.”. Susan advises PR pros to think macro, not micro.

How To 58

How To Trade Shows Product Launch Course 58

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Break these rules; improve media relations.

Media Relations 195

Media Relations Media Pitching Product Launch 195

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts.

Pitching 36

Pitching Transportation Conference Report 36

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The smartest brands will then use their earned media coverage more frequently across their media channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

NOVEMBER 20, 2019

There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement. This could be a new product launch, a limited edition product or it could be products that are part of a brands Christmas collection.

Brand 48

Brand Branding Pitching Course 48

Bianchi Biz Blog

JULY 22, 2021

Boasting the title as the world’s most influential technology event , the number of vehicle technology brands and exhibitors that have signed up to participate at CES 2022 has already exceeded numbers from previous years and more continue to sign up each week. It’s not like a technology showcase for media that you might host yourself.

Automotive 107

Automotive Mobile Technology Resources 107

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change.

How To 334

How To Media Healthcare Survey 334

Sword and the Script

JUNE 11, 2016

The brand is the gatekeeper. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. Companies and key influencers with an established online presence often have more reach than the publications they pitch.”.

Blogging 60

Blogging Marketing SEO Content Marketing 60