Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of other markets. Understand market tech trends.

Mobile 156

Mobile Local Technology Trends 156

Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical.

Media 60

Media Marketing Analytics Television 60

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 99

Media Nonprofit Pitching Analytics 99

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media –What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? Start out incrementally.

Measurement 78

Measurement Publicity Television Analytics 78

5W PR

JANUARY 17, 2017

Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media–What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? The post How to Measure PR?

Measurement 90

Measurement How To Television Analysis 90

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media.

Comparison 120

Comparison Television Print Social Media 120

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Therefore, brands should watch-out for hooks that’ll maximize their media reach. Limit Branding On-Set.

Media 68

Media Travel Radio Interviews 68

Critical Mention

JULY 15, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Media 108

Media Radio Television Engineering 108

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. This might include staff from both marketing and PR functions, as well as executives or any other shareholders who need to be apprised of results.

Measurement 166

Measurement Strategy Media Analytics 166

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. Hard to think that far ahead.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. What other marketing strategy can you say that about? If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today! That’s not going to happen with an ad running on Facebook.

Real Estate 52

Real Estate Publicity Television Radio 52

Critical Mention

JANUARY 30, 2019

But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical.

How To 60

How To Media Analytics Television 60

ImPRessions - Crenshaw Communications

APRIL 12, 2018

A well-researched speakers’ bureau can vault a little-known company into the media (and influencer) spotlight and help turn an established company into a market leader. Long-form written content can reinforce the executive’s expertise, thereby elevating the brand’s authority. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Today’s PR, corporate communications and marketing professionals need sophisticated tools to understand the value and reach of their earned media,” stressed Don Yount, President and CEO of Critical Mention.

Television 60

Television Radio Analytics Government 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Critical Mention

JANUARY 22, 2020

“Like any business, Critical Mention faces the challenge of constantly adapting to a rapidly changing market. Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. About Critical Mention.

Television 80

Television Radio Analytics YouTube 80

Beyond PR

MARCH 22, 2018

Consider this familiar scenario: You have a great product or service, and you’re excited to get your story out to the market. Broadcast – television and radio. Gain market intelligence by tracking your competitors and key topics within your industry. Understand which influencers are having the most impact on your brand.

Media 75

Media Radio Newspapers Print 75

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. Done correctly, this connection can lead to better brand awareness and consumer loyalty. But there is still an argument for connecting with consumers off screen.

Consumer 60

Consumer How To Advertising Advertising 60

ReimaginePR

MAY 23, 2016

No doubt, the cheerful host and the inventor of the latest must-have gadget dished about the unique features that were supposedly unmatched to anything currently on the market, and then they launched into the familiar spiel of two-for-the-price-of-one and free shipping and yada, yada, yada. Click To Tweet. Get rid of the persuasive copy.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Critical Mention

FEBRUARY 6, 2020

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding.

How To 106

How To Media Radio Print 106

PeakMetrics Insights

MARCH 13, 2019

It then gives users the information they need to make accurate marketing and business decisions. The Importance of Brand Mentions and the Ability to Track. Brand mentions can be extremely helpful or damaging to an organization. It’s also highly beneficial for organizations to track other terms aside from their own brand.

Media 40

Media Software Television Print 40

PeakMetrics Insights

MARCH 13, 2019

It then gives users the information they need to make accurate marketing and business decisions. The Importance of Brand Mentions and the Ability to Track. Brand mentions can be extremely helpful or damaging to an organization. It’s also highly beneficial for organizations to track other terms aside from their own brand.

Media 40

Media Software Television Print 40

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We know now that influencers and brands need to join in the conversation with a true authentic voice.

Journalism 78

Journalism Social Media Radio Fashion 78

Beyond PR

JUNE 30, 2016

Given the potential revenue derived from this market, and the research that shows Gen Z will be even more powerful and larger than Millennials, the question in any marketing and PR pro’s mind shouldn’t be “Should I reach young adults?” but “ How should I reach young adults?”. One answer may surprise you. The college newspaper.

Radio 69

Radio Newspapers Print Media 69

Shift Communications

JULY 25, 2016

Targeting millennials and retaining their loyalty is crucial to many brands, yet millennials are the one of the hardest segments to market. Young adults don’t trust big brands, even when they try to cloak themselves in hipster [see Caleb’s Kola]. Consumers know brands ultimately only want one thing.

Social Media 60

Social Media Media Television Print 60

NewsWhip

JULY 29, 2020

The New York Times and The Washington Post are the most dominant of these publishers by a considerable distance, which makes sense due to their status as premier print institutions. . tended to be the locally-affiliated television stations of the big cable networks, with eight of the top ten local publishers falling into that category. .

Local 88

Local Comparison Trends Television 88

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Is your type or brand of humor universal?

Marketing 40

Marketing B2C B2B Social Media 40

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . Certain kinds of smart televisions can “overhear” conversations. PR and media professionals who can understand these changes and anticipate their brand’s or client’s needs will have a strong advantage in this time of rapid change.

Trends 120

Trends Mobile Web System 120

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. Act as a Spokesperson. Get Social Media Support.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. Act as a Spokesperson. Get Social Media Support.

Social Media 60

Social Media Media Television Radio 60