Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

5W PR

JUNE 30, 2023

In the competitive world of children’s snacks, brands are constantly seeking innovative strategies to capture the attention and preference of young consumers. Licensing, the process of obtaining permission to use popular characters or properties on products, has emerged as a powerful tool for kids’ snack brands.

Brand 78

Brand Branding Consumer Television 78

Agility PR Solutions

NOVEMBER 10, 2021

Gone are the days of television and print ads being the do-all and end-all of marketing. With the rise of social media and customers becoming increasingly vocal about what they want from their products, static marketing is simply a thing of the past.

Marketing 78

Marketing Television Print Social Media 78

Agility PR Solutions

MARCH 25, 2019

Marketers and advertisers have a problem, and it’s worse than they thought. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions. As cord-cutting and advertising avoidance expands to […].

Consumer 131

Consumer Brand Branding Television 131

Axia PR

AUGUST 3, 2021

Learn how your brand can start marketing within the gaming and esports community with our guest John Higgins. Before working in video gaming, John was an award-winning creative director recognized globally for his work in television commercials and live broadcasts.

Television 112

Television Marketing Creativity Video 112

Shift Communications

APRIL 27, 2018

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. How do brands stay relevant or become obsolete within a year. Creating a brand moment is hard work. I refer to it as affiliations because this is more or less the undefined territory where brands are made.

Television 68

Television Consumer Retail Community 68

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156

B2B How To Conference B2C 156

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content. Not anymore. And the cost?

Marketing 239

Marketing Television Handbook Web 239

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Utilizing top talent, many brands pay influencers to promote their products in posts, stories, or live streams. Notable influencers with brand partnerships.

Instagram 78

Instagram Brand Branding Fashion 78

NewsWhip

FEBRUARY 1, 2023

As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. Yes, the Los Angeles Rams did win the coveted Lombardi Trophy in 2022, but we’re talking about brands here. million U.S. Let’s take a look.

Television 147

Television Advertising Advertising Journalism 147

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Crisis Reputation Social Media 385

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. If you’ve followed me for any amount of time, you’ll realize that pink is a huge part of my brand. PR FOR ANYONE.

Social Media 130

Social Media How To Brand Branding 130

Stephen Waddington

MAY 10, 2022

I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. It’s good that Parliament is focusing attention on the burgeoning sector, however its analysis focuses on areas of risk and fails to recognise the opportunities for the influencer market to create value. That is fair and right. What is an influencer?

Marketing 78

Marketing Government Sports Advertising 78

PR for Anyone

JULY 15, 2020

Specifically for television, I talk about how to lead an interview if the host is having an off day and isn’t taking you through the segment. area so I’m very familiar with the story but I did some additional research, took a quick shower and put on my television makeup. You really have to be prepared for anything.

Interviews 165

Interviews Television Film Media Training 165

Onclusive

JUNE 17, 2020

These are just a few of the reasons that owned media has become a cornerstone of the modern marketing mix. According to Nielsen, owned media channels are among the most trusted marketing formats. Savvy brands are focusing on owned media and content marketing. The idea of brands acting as publishers is nothing new.

Strategy 273

Strategy Media Television Content Marketing 273

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 162

Media Fashion Television Radio 162

5W PR

FEBRUARY 7, 2017

When you’re looking at ways to market your business, one term you may have heard at one point or another is influencer marketing. If you don’t know what influencer marketing is , you could be missing out on a powerful way to reach far more of your target audience. What is Influencer Marketing.

Brand 79

Brand Branding Marketing Social Media 79

PR for Anyone

JUNE 22, 2021

PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Learning about how to brand yourself and also how to brand your business on social media is useful information. Here to fill us in on how you can build or maybe break your brand on social media is influencer and branding expert Jeff Hunter.

Social Media 130

Social Media How To Brand Branding 130

ImPRessions - Crenshaw Communications

MAY 18, 2021

But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. Looking to pitch traditional media outlets?

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

NOVEMBER 22, 2016

Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads.

Marketing 120

Marketing Analytics Television Tools 120

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They began by choosing three or four television networks and magazines to promote the new products.

Media 221

Media Measurement Analysis Television 221

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

Presspage

JUNE 13, 2017

What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. This practice isn’t new: in 1760, Josiah Westwood used royal endorsements to promote his pottery and chinaware brand. In this day and age, influencer marketing hasn’t changed too much.

Marketing 94

Marketing Television Instagram Case Study 94

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. It’s fuelled by developing markets, notably India. In developing markets everyone that wants a phone has one. 4 Internet advertising set to pass television. Engagement is the primary means of measurement for social media marketing.

Publicity 122

Publicity Marketing Healthcare Television 122

Critical Mention

NOVEMBER 17, 2021

The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. “We’re excited to support Critical Mention as they make podcasting more transparent for brands and open up exciting opportunities for the industry.” ” About Podchaser.

Analytics 126

Analytics Radio Television Measurement 126

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Leverage Your Media Coverage and Grow Your Brand.

Reputation 105

Reputation Brand Branding Analytics 105

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They began by choosing three or four television networks and magazines to promote the new products.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They began by choosing three or four television networks and magazines to promote the new products.

Media 195

Media Measurement Analysis Television 195

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. billion people in the world, only 2.3

Social Media 120

Social Media Marketing Media Study 120

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

How I Built This” is a weekly podcast that offers insights about the most successful people in the world, with a focus on marketing and business. Guests share the stories and strategies that helped them grow their startups into well-known successful brands. How I Built This .

Agency 401

Agency Interviews Education Television 401

Polaris

APRIL 7, 2015

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. Tom is qualified on the subject—last year Fifth Story completed over 180 video production projects, including 160 online videos, 20 television spots and 4 PSAs.

Video 100

Video Brand Branding Content Marketing 100

Prohibition

AUGUST 19, 2022

Here we’ve taken a look at the background of podcasts and why it can be useful for brands. The purpose of the podcast is that there is something out there for everyone – which is what makes it a brilliant tool for marketers across a range of sectors and industries. Why are podcast good for marketers? What is a podcast?

Television 62

Television Advertising Advertising Instagram 62