5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries.

Conference 78

Conference Nonprofit Education Healthcare 78

PRSay

AUGUST 24, 2020

The COVID-19 crisis has changed how organizations market and consumers react. The “new norm” is far from normal though, and a new future — a new way of staying in touch with customers or, in the case of nonprofits, with donors — is quickly emerging. Brand statements need to be backed by ongoing action. in Myrtle Beach, S.C.

Communications 157

Communications Nonprofit Consumer Travel 157

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. Strong leadership is crucial, but knowing when to follow is equally important.

Nonprofit 218

Nonprofit Employee Internal International 218

Bianchi Biz Blog

JULY 13, 2023

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details.

Automotive 80

Automotive Transportation Conference Mobile 80

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. For the last couple of years, influencers have been a go-to for marketers as ambassadors for their products or services. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets.

Trends 165

Trends Nonprofit Consumer Newspapers 165

PRSay

FEBRUARY 28, 2024

Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR. Many of us can give examples of brands that have made mistakes in large cultural and heritage moments. Take a look at the specially curated resources highlighted on our Black History Month page here.

How To 100

How To Nonprofit Resources Groups 100

Reputation Us

APRIL 17, 2019

Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PRSay

DECEMBER 7, 2021

In response to tracking restrictions from Apple and Google, and new privacy laws in California and Europe , brands are rushing to collect their own information on consumers, toward the goal of building detailed customer profiles. The group plans to use this information to target ads to customers. Illustration credit: golden sikorka ].

Privacy 78

Privacy Consumer Company Nonprofit 78

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. How can you boost your staff’s diversity?

Trends 126

Trends Pitching Twitter Nonprofit 126

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. We’re spread across three cities and work in different industries: nonprofit, health care, and food and beverage. This has been a recurring topic at our “PR Pals” group dinners.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PRSay

AUGUST 31, 2021

The truth is, whether we work in politics, business or the nonprofit world, a silent majority of the public exists. Those who complain the loudest about a brand may not represent its overall audience. Kelsey Pritchard came to marketing communications by way of politics. Waiting and watching don’t apply to every situation.

Crisis 164

Crisis Crisis Communications Nonprofit Social Media 164

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Mindful Marketing

JUNE 27, 2020

Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? Likewise, today’s customers increasingly care about the ethos of the brands they support. These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace.

Real Estate 111

Real Estate Community Employee Education 111

Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Shock, horror!

SMB 77

SMB Case Study Social Media Nonprofit 77

PRSay

JUNE 7, 2021

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Build the camaraderie needed to face crises.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Cision

JULY 20, 2015

Marketing strategy consultant and professional speaker Dorie Clark shared key tips for establishing oneself as a thought leader at her recent webinar. If you tap into your unique ideas or experiences, that is where your leadership can come from,” she says. “We Getting the message out is a lot different from being heard.

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

Reputation Us

OCTOBER 4, 2021

This team should include representatives from the C-suite, operations, HR, compliance, marketing, and communications. Moreover, many believe government is not doing enough to address societal problems, and they are increasingly looking to companies for leadership. political, social justice, etc.) issues relevant to your company.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

This team should include representatives from the C-suite, operations, HR, compliance, marketing, and communications. Moreover, many believe government is not doing enough to address societal problems, and they are increasingly looking to companies for leadership. political, social justice, etc.) issues relevant to your company.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

JANUARY 29, 2016

We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. Here are some key steps to follow in order to find, understand and broadcast your organization’s brand DNA. Hold an off-site leadership huddle; gauge insights from long-term employees as well as newbies; survey your customers or clients.

Nonprofit 60

Nonprofit Survey Brand Branding 60

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 148

Employee Print Writing Survey 148

Cision

JANUARY 20, 2016

Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible. I did a communications internship at Steamboat Springs Colorado and worked in the marketing department.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 43

Internal International YouTube Nonprofit 43

Communications Conversations

JUNE 8, 2017

and partnerships with awesome nonprofits like Technovation[MN]. Bank Stadium were rooted in our interest to solidify our commitment to our headquarters market here in Minnesota. Bank to enter the national branding conversation in a very significant way. Pretty awesome. What did you learn from that experience?

Banking 113

Banking Sports Financial Corporate 113

Bad Pitch Blog

JUNE 8, 2009

No matter who your client is, or what demographic they are a part of -- old line companies with brand pedigree, start ups with deep VC funding, or a nonprofits dedicated to doing good – they will have their internal meetings during your weekly PR conference call. responds the online marketing guy. It is unavoidable.

Meeting 40

Meeting Conference Public Affairs Nonprofit 40

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Brands like Glossier, Reformation, THINX and The Wing have deployed solid social media strategies that have rocketed their brands to success. and are highly monitored.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

MARCH 17, 2016

Staying ahead of the marketing curve is more important than ever for business owners. The good news: Marketing your company is now easier and more affordable than ever. Social Media Marketing. Content Marketing. See Mastering Your Content Marketing Mission Statement for tips on getting started). Email Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40

Ethical Voices

OCTOBER 3, 2022

Joining me on this week’s episode is Renea Morris, APR, Fellow PRSA , the Vice Chancellor for Marketing and Communications at the University of Denver. I spent the first half of my career in corporate, doing marketing and public relations for really large companies. I had a little bit of nonprofit experience.

Ethics 79

Ethics Nonprofit Community Local 79

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? When you think about social media for your brand, it’s not enough to consider what you put on your social channels. How will my posts result in shares, comments and other interactions?

Social Media 40

Social Media Marketing Media Nonprofit 40

Konnect Agency

JUNE 15, 2020

Brands are left wondering whether to speak up or stay silent until everything blows over and returns to “normal,” but let’s all agree that there is no return to what was. Others have put action to their words, including Lego donating $4 million to education nonprofits that teach children about racial equality.

Social Media 40

Social Media How To Media Employee 40

Waxing UnLyrical

FEBRUARY 3, 2012

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog. Nancy Schwartz has been writing a series on Komen’s “ busted brand.”

Policies 111

Policies Nonprofit Crisis Communications Financial 111

PRSay

OCTOBER 17, 2019

Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. Marketing to Alphas. How should PR professionals and marketers connect with members of Generation Alpha as they become consumers, voters and donors in the years to come?

Groups 138

Groups Mobile Real Estate Skype 138