Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. ” GE has been producing GE Reports for quite a while now. But, will this brand journalism trend continue? But you what?

Journalism 140

Journalism Company Brand Branding 140

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Onclusive

AUGUST 1, 2017

, and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning. In an ode to the brand, this week we’re sharing a few articles that help to liberate “the brand” from “the box” and even encourage breaking some rules.

Brand 231

Brand Branding Guidelines Journalism 231

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 135

Brand Branding Nonprofit Government 135

Onclusive

JULY 6, 2017

While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. It’s a one-dimensional world defined by press releases, media lists, coverage and reporting. At this surface level, brand voice suffers. This is a new, multi-dimensional way of working. Why or why not?

Brand 364

Brand Branding Pitching Industry 364

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. Some of the top coverage included reporting that it was the first billion dollar movie directed solely by a woman, a ‘ Weird Barbie’ release , and the film crossing a billion dollars in revenue.

Brand 78

Brand Branding Viral Apparel 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. When it comes to media, do you have a ‘wish list’?”

Media 310

Media Retail B2B Journalism 310

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. Journalists are responsible for building their own brands. It’s a similar story in Australia.

Journalism 69

Journalism Reddit Newspapers Government 69

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. What are some of the biggest challenges facing governmental reporting today?

Journalism 0

Journalism Policies Strategy Survey 0

PRSay

AUGUST 17, 2020

25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor. The tangible things that communicators can do to help journalists with the diversity, inclusion and equity initiatives in their newsroom and in their news reporting. Find out what journalists want today. Use compassion.

Media Relations 157

Media Relations Journalism Media Survey 157

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. Think about it. Probably not.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Bianchi Biz Blog

OCTOBER 18, 2021

I’m the Editor of Green Car Reports, so on a daily basis, it’s my job to keep up on “green” vehicle news—that’s related to efficiency, electrification, emissions, and manufacturing tech. Some of the early reporting I did on why the Porsche Taycan’s shift to 800 volts was so important is a great example.

Meeting 75

Meeting Report Automotive Media 75

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. I’m not suggesting it’s easy. The competition grows daily.

Journalism 64

Journalism Brand Branding Advertising 64

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. Customer Perspectives Simply put: Customers view brands with an active social media engagement, including positive reviews and recommendations, as genuine and credible.

Reputation 78

Reputation Journalism Financial Corporate 78

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

MARCH 30, 2021

These branded social accounts look something akin to a ragged and outdated billboard on a desolate highway that hasn’t been updated in years. These branded accounts furnish a steady stream of self-promotion. Reporters look to Twitter for news. More reporters want to spend more time on Twitter.

Social Media 108

Social Media Report Survey Media 108

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Some I knew going in, but others are brand new. A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Landis PR

MARCH 4, 2024

Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly? Go for a bylined article in a trade publication or research journal. Where you are communicates who you are.

Media Relations 107

Media Relations Media SEO Newspapers 107

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

FEBRUARY 16, 2016

The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. So how can you keep up and get your brand on reporters’ radar? Here are three major findings from the report: Want more findings on the state of the media?

Report 120

Report Media Television Pitching 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. Bankman-Fried refused to wear a suit when investor Anthony Scaramucci asked, because, he claimed, “T-shirts were crucial to his ‘brand.'” The most important corporate function?

Government 227

Government Corporate Resources Ethics 227

Wadds Inc.

FEBRUARY 22, 2024

The Edelman Trust Barometer 2023, Ofcom News Consumption 2023 report, and Reuters Digital News Report 2023 all report a decline in trust in news media, especially in social media news. The report highlights significant risk issues for the future of news. This decline is most pronounced among Gen Z audiences.

Study 111

Study Social Media Journalism Survey 111

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Look for what you or your brand has in common with the reporter or influencer. Look for what you or your brand has in common with the reporter or influencer. Comment on reporters’ published articles.

Pitching 120

Pitching Report Social Media Measurement 120

NewsWhip

FEBRUARY 1, 2023

Yes, the Los Angeles Rams did win the coveted Lombardi Trophy in 2022, but we’re talking about brands here. The brand made headlines when they skipped their Super Bowl spot in favor of using their marketing funds to boost vaccine awareness. Typical top publishers took a backseat when it came to reporting on the 2022 spots.

Television 147

Television Advertising Advertising Journalism 147

Ronn Torossian

JANUARY 24, 2022

SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal. This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain. The post Ignoring Criticism and a Damaging Reputation appeared first on.

Reputation 195

Reputation Crisis Management Journalism Crisis 195

NewsWhip

JULY 6, 2023

He firmly believes that the public’s preference would naturally gravitate towards reliable sources providing quality reporting. This highlights the ongoing importance of quality journalism in an era where AI-generated content can overwhelm and confuse audiences.

Social Media 78

Social Media Brand Branding Media 78

The Proactive Report

OCTOBER 26, 2017

Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. The Wall Street Journal published an article this morning with the headline The Morningstar Mirage. WSJ is promoting the article with a Google ad on the brand search for Morningstar. Tired Awake Young Man.

Brand 100

Brand Branding System Google 100

Sword and the Script

JUNE 20, 2023

Yet year after year and study after study show reporters and journalists are active and engaged on Twitter. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. Are you trying to build relationships with reporters?

Twitter 127

Twitter Survey Journalism Social Media 127

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

PRovoke Media Formerly The Holmes Report, PRovoke Media’s weekly newsletter is a one-stop shop for all the most important PR industry news and opinions. Muck Rack Daily updates readers on journalists’ job changes, their top tweets and posts, and stories they share, as well as notable news that trends among reporters on social platforms.

Company 203

Company Trends Case Study Crisis Management 203

5W PR

FEBRUARY 16, 2021

They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. In spite of Facebook’s enormous popularity, the study reported that the platform’s.26% This also means regular monitoring and measurement of engagement rates on every platform the brand utilizes.

Social Media 88

Social Media Healthcare Brand Branding 88

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

As the suit proceeds, it will surely result in more messy revelations for the company, which spends millions to promote a family-friendly brand. Although forced out, Easterbrook came away with a rich compensation package reported to be worth $40 million. The Easterbrook story is notable, and not just for obvious reasons.

Employee 286

Employee Reputation Corporate Journalism 286

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. The public values journalism, and people are moving to media channels they trust. Traditional news outlets like The New York Times and The Washington Post have reported double-digit increases, and cable news ad revenue is up a whopping 25%. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

Presspage

MAY 29, 2017

Management meetings are usually all about marketing and sales, partly because those departments have lots of quantifiable data and countless tools at their disposal to generate reports for the management team.

Journalism 79

Journalism Airlines Brand Branding 79