Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. We’ve had to adopt new tools to work virtually. This discussion about the use of tools in public relations is a timely reflection about what we’ve learnt and how we move forward. Tools serve two purposes in PR.

Tools 175

Tools How To Agency SEO 175

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368

Retail Media B2B Pitching 368

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities? . What to look for in a PR measurement solution.

Measurement 370

Measurement How To Analysis Data 370

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 154

Software Tools Print Technology 154

ImPRessions - Crenshaw Communications

MARCH 20, 2024

In fact, brands can actually improve SEO with a thoughtful PR program. Moz, a leading SEO tool, defines SEO as “practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results.” Big brands can do it relatively easily, but that’s because they’re a big brand.

SEO 203

SEO Engineering Google Examples 203

Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors.

Analysis 195

Analysis Media Trends Data 195

Stern + Associates

OCTOBER 24, 2023

Co-author of the international bestseller “ Nudge: Improving Decisions About Health, Wealth, and Happiness ” with Richard Thaler, Sunstein has become world renowned for his key insights into decision-making processes. The post The Undeniable Allure of Fun: A New Tool to Nudge Behavior appeared first on Stern Strategy Group.

Tools 110

Tools Employee Government Strategy 110

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology.

Trends 93

Trends Brand Branding Analytics 93

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. SocialChorus redesigns FirstUp Studio.

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. ” Okay, so maybe people aren’t shouting about tools and software for advertisers.

Creativity 156

Creativity Meeting Advertising Advertising 156

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all.

Brand 149

Brand Branding Reddit Pitching 149

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

PRSay

AUGUST 14, 2020

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. Global brands face increasing pressure to take action over racial equality after the death of George Floyd. These issues are not going away.

Internal 100

Internal International Banking Financial 100

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions. Plus, communications technology plays a crucial role in the plot. The post Hidden PR Tools In Top Movies appeared first on Crenshaw Communications.

Tools 170

Tools Government Crisis Public Affairs 170

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. But the AI technology is not just about automation.

Technology 146

Technology Crisis Management Social Media Training 146

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Have the right tools. How crisis communications has changed.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. 7 great tools for the tech PR workshop. Here’s our must-have list.

Tools 108

Tools SMB Survey Software 108

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. The product does everything you’d expect from a media monitoring tool. Background on Truescope.

Tools 158

Tools Media Software Analysis 158

Presspage

JANUARY 23, 2024

Especially if your company operates multiple brands or locations across more than one country, well-organised communication is the key. Still, if you’re a PR or communications professional, the last thing you want is to waste precious time using outdated software and tools. Our message is clear: Control your narrative.

Software 78

Software Internal International Digital PR 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

MARCH 19, 2024

The International Esthetics, Cosmetics & Spa Conference (IECSC) always serves as a vital hub for the latest trends and innovations in the beauty industry. Recognizing the crucial role of a healthy scalp in maintaining vibrant hair, brands are introducing innovative products such as scalp scrubs, masks, toners, and serums.

Trends 88

Trends Consumer Conference Technology 88

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities?

Measurement 195

Measurement How To Analysis Data 195

Onclusive

OCTOBER 12, 2021

A business case is one of the most powerful decision-making tools available to the C-suite. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Improved technology is on the wish list, as well.

Resources 195

Resources Technology Data Tools 195

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? In-Flight Entertainment (IFE).

Travel 120

Travel Technology Airlines Wireless 120

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. That’s why content marketing needs PR. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium.

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182

Trends Privacy Technology Data 182

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. ” The company’s platform uses two different AI tools. ” The company’s platform uses two different AI tools.

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Many PR people aren’t familiar with Notified, but it is a significant business cast from brands you used to know. Executing M&A post-deal is hard.

Software 165

Software Marketing Leadership B2B 165

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? Ask yourself: how can you align PR objectives for your brand with these business goals?

Measurement 368

Measurement Guidelines Data Education 368