5W PR

NOVEMBER 3, 2023

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. This creates a golden opportunity for fitness marketers to tap into an eager market seeking innovative solutions.

Marketing 78

Marketing Infographics Content Marketing Data 78

MaccaPR

OCTOBER 10, 2022

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.

Conference 62

Conference Marketing Instagram YouTube 62

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Why is Instagram Stories Feature Important? 5% are taken to a campaign page.

Instagram 63

Instagram Marketing Viral Airlines 63

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stern + Associates

DECEMBER 20, 2022

As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience.

Social Media 62

Social Media Marketing Media Analytics 62

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Increasing Brand Awareness. Video marketing is an effect way to increase brand awareness.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Rock the Status Quo

SEPTEMBER 2, 2015

… making decisions on where to build audience for brands based on buzz, instead of fact?? The marketing industry overflows with massive hype about social media – but is it worth the time investment? Everyone is buzzing about Instagram and Pinterest – but are they worth building an audience there?

Instagram 100

Instagram Pinterest YouTube Social Media 100

5W PR

OCTOBER 10, 2023

Product discovery Consumers often discover new products and brands through social media. Scarcity marketing techniques often play on this feeling. Brand loyalty Engaging social media consumer behavior can foster brand loyalty. Telling the brand’s story Use social media to tell the brand’s story.

Social Media 88

Social Media Consumer Media Crisis Management 88

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years.

Banking 93

Banking Content Marketing Examples Industry 93

The Hoyt Organization

NOVEMBER 16, 2023

After all, word of mouth is one of the most potent forms of marketing. So brag a little when you receive a glowing review, and let it boost your income and further the reputation and reach of your brand. For instance, a simple SEO tip can work wonders for your followers if you’re a digital marketing expert.

Social Media 52

Social Media Media Instagram Infographics 52

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. Benefits of Modern Media Kits.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Konnect Agency

JUNE 8, 2022

Users who visit can piece together our brand story by simply scrolling from the top of the webpage to the bottom— no pages to bury yourself in that might result in the loss of critical information. Since our brand refresh in May, Konnect has seen +125.28% increase in session duration on the website, 38% of that coming from mobile.

Brand 52

Brand Branding Mobile Analysis 52

Critical Mention

APRIL 24, 2020

Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . An Instagram post size is typically different from a Twitter post size. Leave white space in your content.

Infographics 103

Infographics Radio Instagram Sports 103

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

How To 198

How To Real Estate Web Case Study 198

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Brand Branding 68

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. Think again, you may need Scoop.it, a content marketing automation SaaS platform that uses AI to help grow traffic and lead generation through content. Are your images less than striking?

Tools 147

Tools Radio Data Analytics 147

Contently - Strategy

JULY 20, 2020

A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives. One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. Now he was scrambling to put together a digital-first marketing plan. In reality, it was more like a therapy session.

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

JULY 5, 2023

As marketers, we can agree that compelling, conversion-focused content is a cornerstone for your digital presence. Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. We know that today's buyers prefer to self-educate almost entirely through the buyer's journey.

How To 71

How To Infographics Data Web 71

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? Catch up on what you missed before you set your marketing intentions. 12 Ways to Apply Structure and Meaning to Marketing Data. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. 6 Expert Marketers Share Their Top Secret to Get Executive Buy-In.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Solo PR Pro

MAY 15, 2018

It’s no secret that video is a key tactic for public relations and marketing professionals. According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service. 80% of marketers say video has increased dwell time on their website. Infographic via Deposit Photos. Live Video.

Video 57

Video Marketing Mobile YouTube 57

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

APRIL 30, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Infographic? Content marketing is far from dead. Use these five outside-the-box content marketing media to build your brand and better engage your target audience: 1. How do you stand out with content?

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. You need to stand for one thing and have a clear message for what you’re putting out in marketing.

Strategy 108

Strategy How To Content Marketing Analysis 108

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Channels such as Twitter and Instagram thrive on this human connection.

Marketing 48

Marketing Social Media Video Mobile 48

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

OCTOBER 9, 2017

By: Pola, Director of Digital Marketing. Launching a new social media channel for your business or brand? Brand Awareness? 2 – Identify Your Brand Voice. If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. Instagram: [link]. Creating a Loyal Fanbase?

Social Media 112

Social Media Media Mobile Pinterest 112

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Save time and money.

Brand 40

Brand Branding Product Launch Guidelines 40

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48