Instagram marketing: 5 brands to get you inspired

Awario

This blog post is for the ones that struggle with Instagram marketing because the process is not that straightforward for them. It’s also for the brands that want to stand out and think outside the box

How Instagram offers unique marketing opportunities

PR Daily

Here’s how Instagram is leading the way. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics. This particularly impacts B2C marketers who turn to Instagram as the social platform to engage younger potential customers. Retailers are taking advantage of Instagram’s shoppable tags feature and creating shoppable posts to further tap these demographics. Stay true to your Instagram strategy.

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The Instagram hokey-cokey….

The Resolution Blog

Have you ever had to put a report together based on the performance of your brand or client’s Instagram posts? Let’s call it ‘owned Instagram data’. Today we ask why does Instagram send us out of its ecosystem for detailed insights? Why do they make it hard for social media managers to gather measurement data within the Instagram interface? Some quick-fire Instagram stats More and more brands and organisations are using Instagram as a communication channel.

Social Media Guide to Posting on Instagram

NewsWhip

We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector. Instagram is now a booming platform for brands, with over 500 million daily active users and the news that its rolling out its shopping feature to eight new countries. The post Social Media Guide to Posting on Instagram appeared first on NewsWhip.

These are the top influencers on Instagram in 2018

NewsWhip

With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram. With over 800 million monthly users, Instagram is accessible, digestible, and […].

7 crucial Instagram tips for marketers

PR Daily

Instagram now has more than 800 million active users, with 71 percent of US adults ages 18–24 and 72 percent of US teens ages 13–17 on the platform. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Though most marketers understand the power of the platform, actually establishing a successful presence remains a challenge. To help, here are seven steps that every brand should grab to achieve Instagram success: 1.

How to Use Instagram to Tell Your Brand’s Story

Cision

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. However, marketing and PR professionals can become easily overwhelmed by the number of best practice lists published on the Internet. Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Instagram is fun. What attracted them to your brand?

How to choose between Instagram’s ‘Reels’ and TikTok

PR Daily

With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products. Instagram leads in overall downloads, but TikTok leads in new user downloads.

8 ways to improve your Instagram presence

PR Daily

It can be challenging to manage your business and still have time to be active on Instagram. Though Instagram offers various native filters to edit your photos, other photo-editing applications can boost your pictures further. These apps can be found on Google Play and iTunes, and provide you with alternatives to the usual Instagram filters. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Instagram is all about visuals.

How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Here are a few ways Instagram can help amplify storytelling for B2B organizations. Use Instagram to show off that win!

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Influencer Marketing: Tips for Working with Instagram Influencers

Ronn Torossian

Creating a buzz on your Instagram feed isn’t always easy. There are countless other brands out there trying to earn the attention of the same audience, making it incredibly difficult for companies to establish any kind of sustainable buzz. Fortunately, Instagram influencer marketing could be the answer for those who want to build their presence fast. PR Inspiration Public Relations Ronn Torossian Insights MARKETING PR Firm Social Media Strategy

Build Your Brand With Instagram: Q&A With Jenn Herman

Cision

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. So why do so few brands have an account? Fortunately, Instagram is a fun, simple way to express your personality to the world and much simpler to get involved in than brands think. Why haven’t more brands made use of Instagram?

Instagram takes to Twitter to address algorithm rumors

PR Daily

Instagram is keen to defend its algorithm, even on another social media platform. Accounts on Instagram have been sharing what looks like commonplace copy-and-paste spam. View this post on Instagram. OZMA Ladies, — Due to Instagrams algorithms, our friends aren’t seeing our posts. Instagram has been vulnerable to such rumors since it changed its algorithm in 2016. The promised Instagram apocalypse never truly descended.

How Instagram’s New Features Help Brands Target New Audiences

Cision

With a 66 percent increase in users over the past year, Instagram is essential to visual social media marketing for many businesses…and it recently became more valuable. Last Tuesday, Instagram unveiled major, new features to users in the United States, giving the app a more global feel. Instead of pulling search results solely from your Instagram connections, the Search and Explore pages now include posts from outside your network.

Drive Your Brand’s Success With Top Instagram Tactics

Cision

As the fastest-growing social network , Instagram is a must for brands looking to boost their social presence. At her recent webinar , social media consultant Jenn Herman discussed the best strategies and tactics to effectively engage your audience, promote your brand and create effective content on Instagram. Before the webinar, Jenn took the time to answer a few of our questions on using Instagram effectively. You can backdate posts on Instagram.

How to Measure Your Brand’s Success on Instagram

Cision

Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your efforts. Refer back to your visual social media marketing strategy to ensure you meet your goal benchmarks. While Instagram has yet to include an analytics platform within its app, plenty of third-party tools, free and paid alike, can do the trick. Every time you publish a new post, Instagram notifies you of likes and comments.

Instagram introduces shopping features to brand posts

PR Daily

Instagram is courting marketers by enhancing its platform for easier shopping experiences. On Monday, the company announced two new features aimed at helping users quickly access and buy the products they see in Instagram posts. In a blog post, Instagram wrote : Instagram is the best place to connect with your friends and interests all in one place – and shopping is an essential, growing part of the Instagram community.

10 Instagram Growth Tips In Uncertain Times and Beyond by Hugh Rees

Social PR Chat

10 Instagram Highlights Every Brand Must Know to Grow. Reinvention is the key to brand survival, even on Instagram during Covid-19. This includes reinventing and optimizing your Instagram strategy for best reach, exposure, and public relations results even during times of uncertainty like COVID-19. Sending the right message has never been more important as brands adjust social media feeds to the reality of worldwide quarantine. Build your brand.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The popular photo-sharing app now offers users tools for buying products directly from their favorite brands. The feature suggests a new direction for social media marketing. Instagram sees its future as a rival to Amazon rather than as an entertainment network. Instagram’s parent company, Facebook, recently announced a new focus for its operations that might drive the network away from ads and into direct sales. Marketing Social Media Instagram social media marketin

As Instagram mulls concealing ‘likes,’ marketers must rethink their approaches

PR Daily

Instagram has a billion active users per month, and a key change to the platform may be in the offing. However, Instagram recently began testing the idea of removing public visibility of “likes” from photos and videos that show up on the main feed, profiles and permalink pages. . That’s big news for marketers. Instagram will still be tracking the amount of “likes” a post receives. The move could hurt influencer marketing, too.

4 ways to make a splash on Instagram

PR Daily

To make a splash on Instagram, you should turn to videos, use hashtags in moderation and decide what you want to accomplish before you interact—or measure. Instagram has roughly 1 billion active users per month, and 71 percent of organizations have presences on the mobile, visual platform. However, the increase of users—and marketers—means it’s becoming harder than ever to stand out on Instagram. Decide what actions matter most when measuring Instagram efforts.

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

The move, slated for 2020, means brand managers can better reach consumers and target their ads. The company recently announced that it would integrate its Messenger app with Instagram and WhatsApp. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ]. WhatsApp and Instagram have grown tremendously since then, prompting Mr. Zuckerberg to change his thinking, one of the people said.

Instagram enables marketers to boost influencers’ sponsored content

PR Daily

The social media app’s users will soon see posts in their feeds marketed as ‘paid partnerships’—even if they don’t follow the content creator. Instagram users are about to see more sponsored ads from the platform’s influencers—whether they follow them or not. On Tuesday, Instagram introduced “branded content ads.” The ads will show up in Instagram users’ feeds in the next few weeks and in Instagram Stories within months.

Instagram Video Changes: Is Longer Better For Brands?

Cision

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. What Does This Mean For Your Brand?

Instagram offers text-only posts

PR Daily

A picture might be worth a thousand words, but some PR and marketing efforts call for additional text. Visuals are taking over content marketing and social media efforts— 74 percent of social media marketers use visuals in their campaigns —but what happens when you still need to say something? Enter a new way to make text more appealing: Instagram’s text posts. Instagram (@instagram) February 1, 2018. Also, I like Instagram.

7 crucial Instagram tips for marketers

PR Daily

The year 2018 will be a seen as a turning point for Instagram marketing. According to Social Media Examiner’s annual report , in 2018 some 69 percent of marketers planned to increase their investment on the platform and 74 percent planned to learn more about how to best use the social network. Instagram now has more than 800 million active users, with 71 percent of US adults. To help, here are seven steps that every brand should grab to achieve Instagram success: 1.

The pros and cons of hiding likes on Instagram

Prohibition

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. So what are the pros and cons of hiding likes on Instagram and could this be the future of social media? Instagram’s experiment may have overarching positive impacts on mental health. The primary reason that Instagram has made this decision is to positively impact the mental health of its users.

The pros and cons of hiding likes on Instagram

Prohibition

Social media platform Instagram announced late last year their intention to start hiding likes on users posts. So what are the pros and cons of hiding likes on Instagram and could this be the future of social media? Instagram’s experiment may have overarching positive impacts on mental health. The primary reason that Instagram has made this decision is to positively impact the mental health of its users.

The Shifting in Brand-Influencer Relationships

Ronn Torossian

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Influencer marketing is a very real niche of digital marketing, and it’s here to stay. The post The Shifting in Brand-Influencer Relationships appeared first on. Brand PR Business Featured PR Inspiration Public Relations 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian Strategy

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Free Tip Sheet! Effectively Engage With Audiences on Instagram

Cision

Instagram is nudging Twitter out of the number one social media channel spot. With more than 300 million monthly active users , spending an average of 20 minutes on the app a day, Instagram is an essential tool for reaching audiences near and far. So how exactly can your brand get on board with this fast-growing social media channel? Start with a basic marketing strategy. Get started on making the most of Instagram with these tips: 1.

3 steps to developing a content calendar for Instagram Stories

PR Daily

Ready to tackle your brand’s Instagram Stories in 2020? Don’t fret; follow these steps to build a solid Instagram Stories content calendar in 2020: 1. Do you have a library of professional or amateur photos and videos that your brand uses? If you don’t already work any influencers to create content for your brand, put that on your to-do list for 2020. Do you have a graphic designer or, perhaps, a marketing team member adept with tools like Canva or Adobe Spark?

Pinterest Versus Instagram: Which One is Best For Your Brand?

Polaris

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. Pinterest and Instagram are great ways for organizations to connect with customers. Pinterest and Instagram: What are the differences? When you think Instagram, think about producing images.

CIA joins Instagram with ‘I spy’ challenge

PR Daily

million followers across its accounts, recently joined Instagram. The Central Intelligence Agency debuted its Instagram profile with a photo of a desk covered with clues, accompanied by the cheeky description: “I spy with my little eye…”. View this post on Instagram. The inaugural Instagram post was similar to the CIA’s first tweet: We can neither confirm nor deny that this is our first tweet. For now, the CIA is continuing to show off its agents on Instagram.

Top insider tips for building a strong brand on Instagram

Agility PR Solutions

Instagram is a social network that notes the biggest growth of all social platforms. With that many people using it, it has become one of the most important and powerful marketing platforms there is. Nowadays, pretty much anyone can build a brand there, but to build a […]. The post Top insider tips for building a strong brand on Instagram appeared first on Agility PR Solutions.

7 of the most unique and interesting Instagram brand campaigns in 2015 (so far)

Communications Conversations

Instagram is arguable THE platform for brands right now. According to a SocialBakers survey, Instagram is CRUSHING Twitter in terms of engagement. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. And, we’re seeing some brands using Instagram in all sorts of interesting and interactive ways with their customers. Nordstrom uses rooftop Instagram installation to promote sale.

Top five tips to maximise engagement on Instagram

Prohibition

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. On the other hand, it’s also a platform that when used correctly and effectively, can be an amazing way to market your brand online, gain an engaged following and build a community that supports your business. Hashtags are a great feature on Instagram that should really be made the most of.

Pushing the Limits on Instagram in 2018

The Christensen Institute

Join the Instagram party and be sure to know your limits. Instagram limits can be deceiving and rewarding. Ready to get the most out of Instagram for your brand? Join the crowd of about 1 billion others who made Instagram the fastest growing social network in history. Understanding Instagram Limits and Possibilities. Some call Instagram the next Facebook; some call it the cat’s meow. Your Instagram Aesthetic. Pushing the Instagram limits.

Instagram launches business account

PR Daily

Instagram would like you to know that it’s serious about becoming a legitimate marketing vehicle. Here’s the first post from the account, which comes with a detailed description of why Instagram decided to launch it: The business community in all capacities—from major brands, to small businesses and creative agencies—has been an important part of Instagram since the beginning. Hayes continued, “Instagram has made us realize, there isn’t one way to tell a story.

How to Attract Your Ideal Customer on Instagram

Cision

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. In a recent survey on 2500+ micro-influencers, 60% believed that Instagram is the best platform for engagement. So, how can you use Instagram to its full potential?

6 Compelling Reasons Why Your Business Should Use Instagram for Marketing

Shift Communications

As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already leveraging the channels of Facebook and Twitter. Instagram puts visual content first. Marketing Coordinator.