Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Joe Pulizzi’s Orange Suit.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. But first, answer me this: What’s your brand story, morning glory? – Plot your brand story arc.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Doctor Spin

MARCH 1, 2024

Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Karen Freberg

JUNE 26, 2022

I had my first international trip in three years, and it was so good to be back! For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Branded spaces were were the sessions and networking came together. Loved this!

Conference 97

Conference Pinterest Hotels Nonprofit 97

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations. to 800+ sq. 28,000), as well as 20 ft.

Automotive 78

Automotive Mobile Technology Transportation 78

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. It’s a brand led agency that was keen to break out of the London bubble and build a team in the North East. I’ve worked on communications, marketing and sales.” They spoke about their first job and their career.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations.

Travel 40

Travel Tourism Airlines Hotels 40

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. She got her start serving on a marketing committee for an agency working in both the U.S. and China on international adoptions.

Meeting 91

Meeting Retail Groups Hotels 91

Landis PR

MAY 16, 2022

At Nike, I was on the team that introduced Tiger Woods as a brand ambassador. You have external relationships with media, and in my career, these include leagues, teams, sponsors, and internal marketing and management teams. Remember “ Hello World – I am Tiger Woods ”? At Gap, Inc., This has never gone away.

Sports 52

Sports Hotels Newspapers Corporate 52

PR in High Definition

SEPTEMBER 30, 2016

The strength of the BBC brand and the loyalty it has shown played a huge part in their decision not to make the switch to Channel 4. Sites like Glassdoor are able to give a transparent insight into your workplace, so the role of PR is important in supporting the HR team to improve your employer brand and help win the talent war.

Brand 48

Brand Branding How To Employee 48

Beyond PR

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 4) Brands shouldn’t leave experiences to chance – experiences should be designed. 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. Do you see yourself staying in social/digital marketing long-term? Why or why not?

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro.

Crisis 48

Crisis Airlines Reputation Corporate 48

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Spot on, Wikipedia.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Maxim Behar

JANUARY 31, 2024

And part of this enormous change globally undoubtedly was Maxim Behar, Bulgarian born entrepreneur who often characterize himself as “citizen of the world” and spends his time mostly in the airplanes, hotels and conference rooms speaking at Summits and Forums. In 1994, he laid the foundation for M3 Communications Group, Inc.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . One of my clients was a hotel located near an amusement park. One of my clients was a hotel located near an amusement park. Your product or service brand name (if different). These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. You need to stand for one thing and have a clear message for what you’re putting out in marketing.

Strategy 108

Strategy How To Content Marketing Analysis 108

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. With 35 clients on a retainer fee and at least double the number per project, we are available 24/7 for our clients that makes us ideal for crisis management, employers branding, and corporate communications. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . One of my clients was a hotel located near an amusement park. One of my clients was a hotel located near an amusement park. Your product or service brand name (if different). These include: Your company name.

How To 57

How To Instagram Social Media LinkedIn 57

Communications Conversations

SEPTEMBER 22, 2017

International IABC. Social Media Marketing World. Content Marketing World (just a few weeks ago!). And, I know a lot of people from Minnesota visit San Diego each year to attend Social Media Marketing World. You’re staying in a hotel room eating crappy take-out or Applebee’s. PRSA National.

Conference 60

Conference Industry Hotels Local 60

Maxim Behar

MAY 12, 2021

An Esteemed Career Maxim started his career as a machinery worker in a small factory before graduating in International Business in Prague—where his father was sent on a diplomatic mission. Rather, with clever marketing and new services, the company managed to get new clients including some of the big international corporations.

Leadership 52

Leadership Groups Journalism Hotels 52

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. And then one day, a friend of mine called me at the Sheraton Hotel. My advice to B2B marketers is very simple.

B2B 52

B2B Communications Media Newspapers 52

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Source: Mushroom Networks ).

YouTube 54

YouTube Video Web SEO 54

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker. People who produce.

Writing 114

Writing Social Media SEO Blogging 114

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Or, you may just be looking to create brand awareness.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Maxim Behar

OCTOBER 17, 2021

Fifteen years later, I was standing in the lobby of the European Hotel in Warsaw, Poland, praying that the torrential almost tropical rain, quite untypical for Warsaw, would stop so that I could cross the street and shake hands with him without getting my new suit wet. The hall is so quiet that even a mosquito will split the air.

Hotels 52

Hotels Internal International Travel 52

Deirdre Breakenridge

JANUARY 3, 2018

I’m looking forward to a year that pushes me out of my comfort zone … not just in PR and marketing but in my business too. Reading has helped me to learn about myself as a professional and to take greater leaps with my brand. What are your goals for 2018 and what tools, skills and roadmap will get you there? Then, there’s A.G.

Crisis 0

Crisis Journalism Hotels Case Study 0

Maxim Behar

MARCH 11, 2021

Hotels and restaurants will come back to life, since most of them are currently closed. On the one hand, there should only be one hotel on a beach area and on the other hand, there should not be a hotel with more than two floors, i.e. only low-rise construction is allowed. This undoubtedly offers impressive tourism conditions.

Tourism 52

Tourism Government Hotels Travel 52

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Maxim Behar

NOVEMBER 16, 2021

In our country, "We continue the change" is not a party, but only a project without it being clear whether it will become a party, and two of the potential partner formations have serious internal problems after the vote. Such agreements are no longer possible under the table, above the table, in the hotel lobbies.

Government 52

Government Course Measurement Policies 52

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. Even the hijacking of a brand’s social media account can be damaging.

Reputation 130

Reputation Viral Employee Customer Service 130