Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

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Ethics Government Pharmaceuticals Policies 76

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 90

Brand Branding Marketing Ethics 90

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

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Ethics Training Financial Survey 71

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. And he sees PR teams getting more involved in brand safety. Those who work in PR and media have seen a whirlwind 2023. One example?

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Trends Industry Government Data 333

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. Joining me this week is Alex Dance , the Managing Director of ERA Communications in Cambodia.

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Ethics Radio Sports Facebook 84

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. What am I measuring this quarter, next quarter, this year? We know all the brand persona maps, the empathy maps. That is the space from where we measure true success. Avoiding thought terminating cliches.

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Ethics Communications Agency Technology 76

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

The Resolution Blog

MARCH 8, 2019

Then, in 2010, the PR world congregated in Barcelona where the AMEC led the first steps in putting a stop to AVE, stating it was no longer an accurate or ethical way to put a monetary value on press coverage. G-AVE offers a really great way to compare how much a brand would have to pay to get the same amount of visibility through paid ads.

Measurement 120

Measurement Advertising Advertising Google 120

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

Brand 52

Brand Branding Reputation Product Launch 52

Agility PR Solutions

SEPTEMBER 14, 2020

These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers.

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Data Study Ethics Resources 154

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

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Brand Branding Survey Customer Service 109

Wadds Inc.

MAY 1, 2024

AMEC, the International Association for Measurement and Evaluation of Communication, has launched a survey with the Press Database and Licensing Network (PDLN) and FIBEP to gather industry perspectives on these issues. “ The ethical challenge for brands and corporate communications is significant. ”

Training 59

Training Survey Data Wikipedia 59

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. 5 reasons why AI compliance is critical for PR pros Preserving reputation : PR pros are tasked with maintaining their brand or client’s reputation. What is AI compliance?

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Privacy Ethics Guidelines System 64

5W PR

JANUARY 15, 2024

Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts. A cohesive communication strategy reinforces brand messaging, ensuring that it permeates various channels consistently.

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Communications Policies Product Launch Reputation 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156

B2B How To Privacy Retail 156

PRSay

JANUARY 14, 2022

Agencies must reevaluate success measurement with clients to better show value. Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Your brand and nonprofit can be that solution, but there’s a catch. More than 90% of a brand’s social mentions are from people not following the brand.

Communications 167

Communications Trends Nonprofit Radio 167

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. The brand message should clearly articulate the brand’s values, mission, and unique selling propositions.

Corporate 78

Corporate Industry Communications Ethics 78

Karen Freberg

DECEMBER 19, 2018

Yes, there are tools that can measure influence either on one platform or multiple ones. For the right audience and brand, influencers can be the way to go if they are the right fit. This has been the TOP thing I have heard from brands and agencies I have consulted with on influencer marketing. Do they have *real* testimonials?

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Ethics Marketing Policies Education 46

Sword and the Script

JUNE 30, 2021

Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues. About one in five (21%) say brands should take a stand on political issues “often” or “always” while 43% say brands should take a stand on social issues “often” or “always.”

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Survey Communications Ethics Measurement 121

Wadds Inc.

JUNE 5, 2023

A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. These include identifying issues, ethics, word choice, working with traditional and social media, effective decision-making, and learning.

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Strategy Communications Crisis Communications Crisis 98

Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies. Brands are more than their products and services today.

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Ethics Exercises Energy Corporate 218

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Burrelles Fresh Ideas

OCTOBER 24, 2023

The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

Strategy 97

Strategy Ethics Social Media Data 97

Contently - Strategy

MAY 13, 2024

That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Measuring impact and adaptation Measuring the impact of culture-driven travel PR strategies is essential for refining future campaigns.

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Travel Strategy How To Local 78

Prohibition

MARCH 21, 2024

Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve. Uncovering emotional undercurrents of discussions online, AI is able to identify sentiments surrounding specific events , topics and brands online.

Social Media 62

Social Media Trends Analysis Media 62

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. In a corporate context, this refers to sustainable business strategies for long-term stakeholder value.

Publicity 77

Publicity Meeting Policies Employee 77

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 25, 2020

Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. UGC is content that another party (who has no affiliation to your brand or business) creates. The sway of influencer marketing in the food and beverage industry cannot be underestimated.

Brand 40

Brand Branding Local Instagram 40

5W PR

JUNE 12, 2020

The goal must be specific and measurable, and there must also be a timetable tied to incremental goals along the way. A good relationship is critical when a PR pro must disagree with a suggestion that may take a client or brand off in a perilous direction. An effective PR person is also a good researcher.

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Ethics Government Data Groups 128

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace.

Ethics 74

Ethics Brand Branding Internal 74

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. Companies can often appear lacking in ethics, and unwilling to show understanding of the importance of compassion and respectful, healthy relationships. Theranos founder and CEO Elizabeth Holmes. The fall has also come at high velocity.

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Ethics Employee Crisis Internal 98