Agility PR Solutions

JANUARY 27, 2020

More than ever before, identity management is at the center of cybersecurity, regulatory compliance and consumer trust, and many organizations are struggling to define digital identity, both internally for the enterprise and […].

Crisis 88

Crisis Brand Branding Enterprise 88

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? Within one year, the company had already caught the attention of major enterprise clients like KLM, Velux and Epson. Last year, the Presspage team celebrated its 15-year anniversary.

Enterprise 117

Enterprise Automotive Company Airlines 117

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 144

Analysis Tools Software SMB 144

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 82

Marketing Local Crisis Management Internal 82

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 195

Measurement How To Analysis Data 195

Onclusive

DECEMBER 6, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.” AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

MaccaPR

OCTOBER 29, 2019

But in a crowded landscape, the way that you use data to tell your brand story is becoming more and more important. Now is the time to identify how you’ll gather that data to be able to confidently, and factually, tell your brand story. Or is it just the brand – Walgreens? It’s a Data Driven World. Data isn’t new. Check the app.

Brand 90

Brand Branding Marketing Enterprise 90

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ReimaginePR

JULY 4, 2015

Why David is awesome: He currently manages SoChange , a social enterprise which works alongside members of the non-governmental community in areas such as fundraising, advocacy, and donor relations. He’s also working to raise the capacity of organizations such as Make Poverty History. A New Kid’s Show in the Works. davidpecklive.

Film 120

Film Brand Branding Enterprise 120

ImPRessions - Crenshaw Communications

JULY 21, 2021

Yet I admit to following the billionaire space race, if only to observe the comms strategies behind each brand. It’s one more commercial enterprise for him and Virgin, so there’s been minimal posturing about saving the planet or promoting scientific breakthroughs. Who’s coming out on top? Branson takes the early lead.

Tourism 310

Tourism Travel Government System 310

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies. Dates: June 9-12, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

PR 20/20

SEPTEMBER 7, 2022

Previously, development sandboxes were only available in Marketing, Operations, and CMS Hubs Enterprise. Now, in Sales and Service Enterprise, you can access the same intuitive function. Projects GitHub Integration for Sales and Service Enterprise. Updates for Developer s. Development Sandboxes in Sales and Service Hubs.

Enterprise 82

Enterprise Data Privacy Tools 82

Inbound PR

APRIL 11, 2022

The author, Geoffrey Moore, argues that companies struggle with disruption because of internal issues. Internal processes and challenges stall innovation. To resolve such issues, the book says organisations need to segment the enterprise into distinct management zones, each with its own methods and metrics.

Enterprise 83

Enterprise Internal International Resources 83

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data?

Internal 63

Internal International Data Media 63

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” “Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”.

Trends 199

Trends Corporate Employee Analysis 199

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Internal communication flows It’s important to set up transparent information flows between team members. This will help everyone adopt the talking points agreed upon.

Communications 210

Communications Measurement Tools Enterprise 210

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Mix internal images with UGC. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. I’d never use “xerox” as a verb after having represented a competitive brand of copiers.

Agency 140

Agency Enterprise Energy Retail 140

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Research” involves gathering, analyzing and interpreting data about a market, company or brand, and its past, present and future potential.

Measurement 185

Measurement Communications Analysis Data 185

Cision

MAY 25, 2016

In this interview, Jeff discusses how to engage your audience, why it’s important to be honest and open during a crisis and how a third-party advocate can benefit your brand. How do you approach communication for a large enterprise company versus a small startup? What are some of the biggest communication mistakes brands make?

Enterprise 227

Enterprise Groups Policies Conference 227

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

Cision

DECEMBER 27, 2017

I’m sure you’ve all heard how smaller companies can be nimbler and more flexible than their enterprise counterparts (and competitors), but I want to get a bit more concrete than that. The effect also manifested strongest where consumers had other reasons to identify with the brand, and when they were buying for themselves, not for others.

Marketing 180

Marketing Skype Customer Service Brand 180

Sword and the Script

APRIL 20, 2021

I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 We published a new post five days a week like clockwork. I didn’t pitch it.

B2B 106

B2B Leadership Marketing Blogging 106

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Stephen Waddington

JULY 21, 2020

Watch for innovation and move fast to help brands capitalise. Strategic communication If internal and external communication was not on the management agenda prior to the COVID-19 crisis it is now. Longer term brands need to realign with their markets and the communities that they serve.

Crisis 78

Crisis Agency Enterprise Local 78

PRSay

AUGUST 15, 2019

Enterprise Holdings, one of the most recognizable car rental providers, took advantage of its regional subsidiary structure to deliver relevant updates to its employees at a local level. Knowing subcultures are a strength, Enterprise enabled regional group channels to encourage local communications.

Communications 108

Communications Employee Enterprise Local 108

Flack's Revenge

JUNE 6, 2018

With over 200 dynamic entrepreneurs in the business, social and cultural enterprises, the JVP Media Quarter houses startups, VC Fund JVP, an early stage incubator, the Siftech Accelerator and many more. Startups can POC with major brands – and get valuable feedback and the prospect of converting the trials to customers.

Media 168

Media Transportation Enterprise Course 168

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Customer research can be a full-time task, especially for enterprise organizations. Use a social listening tool like Hootsuite to track brand mentions online and never miss a public review about your brand. Internal Resources. The takeaway?

B2B 94

B2B Company Survey Enterprise 94

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions. Michael Corleone moves his family to Nevada as part of a larger reputation management initiative to establish the enterprise as a legitimate business.

Tools 170

Tools Government Crisis Public Affairs 170