Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Your brand’s Netflix is out there.

Storytelling 40

Storytelling Brand Branding Wireless 40

Ishmael's Corner

APRIL 5, 2015

The founders’ combination of smarts, energy, optimism and chutzpah allows startups to jump over obstacles that logic says shouldn’t be possible. In the excitement to evangelize the story, they don’t see delivery on the brand promise to the finish line. With this mind, I wanted to share some storytelling tips and examples for startups.

Storytelling 60

Storytelling Exercises Energy B2B 60

The Hoffman Agency

APRIL 26, 2024

Like a sort of self-actualization magpie, I’ve built up a treasure trove of ideas, storytelling skills, niche interests, good friends, hobbies, habits, artifacts and trinkets — an ever-growing collection of cool stuff. So, it’s good to be part of this organization, channel my energy into something much bigger than myself and find my place.

Agency 36

Agency Internal International Energy 36

5W PR

OCTOBER 28, 2020

Why do stories work, and how will that help promote your brand to your target audience? Once the brand understands its target, communicators can effectively present something familiar to the market, transitioning the interaction from a transaction to a connection. Responsibility.

Energy 88

Energy Pitching Storytelling Brand 88

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 136

Storytelling Video Groups Conference 136

PRSay

OCTOBER 22, 2019

We need to ask ourselves these questions: What are the impacts on brands? And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In There are three important things to remember about storytelling: Understand how stories travel. What do we do with this information?

Conference 112

Conference Communications Storytelling Social Media 112

5W PR

FEBRUARY 10, 2020

Every brand should have a story, and every customer of that brand should connect that product or service with that story. Something alive with energy and excitement, a solution delivered in the way most people remember best: through a story. What makes the brand unique and interesting. Applicable Skills Matter.

Guidelines 97

Guidelines Energy Storytelling Advertising 97

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Participate.

B2B 232

B2B Agency Energy Media Relations 232

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February. About Barbara Rozgonyi CEO, CoryWest Media.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February. About Barbara Rozgonyi CEO, CoryWest Media.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February. About Barbara Rozgonyi CEO, CoryWest Media.

Course 52

Course Case Study Strategy Energy 52

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

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Content Marketing Data Strategy Marketing 120

Cision

JULY 20, 2015

Everyday after our daughter’s preschool class ends, parents gather in the indoor gym or courtyard to try (often unsuccessfully) to drain the kids of their remaining energy. Extraverts get their energy from interaction with people and the external world. Kids tend to have more energy than their parents.

Energy 120

Energy Viral Storytelling Community 120

The Hoffman Agency

MARCH 21, 2024

Tips for tech companies looking to build their brand in Indonesia Local storytelling for local relevance Showing how your technology can become a powerful tool for Indonesia’s journey toward achieving the 2045 vision and showcasing local success stories is critical.

Leadership 69

Leadership Biotechnology Policies Local 69

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The brand purpose craze. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

PRSay

MARCH 1, 2018

But beyond being simply entertaining and memorable, Academy Award speeches can also offer a lesson in both public speaking and personal branding, says Rob Biesenbach , presentation expert, actor and author of “Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.” So it’s a fine line to walk.

Communications 118

Communications Film Storytelling Energy 118

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals. What does this mean for brands and public relations?

Video 52

Video Agency Viral Nonprofit 52

Cision

DECEMBER 6, 2015

This filter places Beats headphone on a user’s head, adds a disco ball spinning in their mouth and simulates musical energy erupting out of their heads. Beats by Dre partnered with Snapchat to create a sponsored lens for the platform allowing people to transform themselves in video.

Google 120

Google Advertising Advertising Film 120

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. Check it out! Click Here. Close Mindedness.

Writing 120

Writing Storytelling Brand Branding 120

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February. About Barbara Rozgonyi CEO, CoryWest Media.

Course 40

Course Case Study Strategy Energy 40

wiredPRworks

APRIL 27, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February. About Barbara Rozgonyi CEO, CoryWest Media.

Strategy 52

Strategy Case Study Marketing Energy 52

PRSay

JULY 23, 2019

Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life.

Conference 77

Conference Internal International Travel 77

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. The third pillar focuses on our own brand and reputation. Plus, I didn’t want Albert Einstein calling me insane. I was just as passionate and optimistic about the Agency.

Storytelling 60

Storytelling SEO Agency Leadership 60

ReimaginePR

APRIL 11, 2015

And the climax of the story came when the hospital that was treating him told him what a great storyteller he was and suggested he take it out on the road. But he invested a great deal of time, energy and even money to get to this event so he could speak to people who would support his cause. And his story.

Storytelling 120

Storytelling Course Energy LinkedIn 120

wiredPRworks

APRIL 27, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February. About Barbara Rozgonyi CEO, CoryWest Media.

Strategy 40

Strategy Case Study Marketing Energy 40

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? So, how do you do this with your brand? Sell your brand.

Storytelling 120

Storytelling Skype Energy Software 120

Waxing UnLyrical

DECEMBER 28, 2019

I still hear that old chestnut, that PR is about “storytelling,” and that they “didn’t go to journalism school to do math. But particularly when you are trying to develop new habits (or improve old ones), you are likely to expend a lot of energy towards that end. And this is tiring.

Exercises 62

Exercises Measurement Enterprise Technology 62

Beyond PR

JUNE 9, 2016

Think about all the excitement and energy we put into Super Bowl ads alone.”. I use creative humor for the equally important goals of differentiating the brand and increasing audience engagement.”. That means re-examining how things like visual storytelling and PR can do much more than build brand awareness.

Creativity 40

Creativity B2B Guidelines Energy 40

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. Topically, this event covers a lot of ground. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? Graphic designer / visual storyteller. Work with your sales or customer success team to determine if loyal customers are willing to share their stories and boost your brand credibility. An example of a not-so-SMART marketing goal: Increase brand awareness.

Marketing 52

Marketing Technology Internal International 52

ReimaginePR

MAY 30, 2015

What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. have energy. Reinforce the character and values of your brand by where and how you shoot its people. They need to: 1. On your website.

Media 120

Media Television Video Print 120

Beyond PR

APRIL 7, 2016

Reaching new audiences is a constant challenge for most brands. Expanding your message’s reach beyond your home country’s borders has the potential to unlock a treasure trove of new audiences and future brand enthusiasts. Storytelling is universal. But are you missing out by limiting your geographic influence?

Local 40

Local Internal International Energy 40

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Good, Duke Energy Corporation. Poppe, CMS Energy Corporation. Glossier has also seen coverage at every turn during its journey from a blog to full-fledged beauty brand.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

JANUARY 9, 2019

Unfortunately for many video producers, some brands can’t see past social video in its most basic form. A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. Video isn’t just an optional medium for duplicating the original information.

Video 90

Video Brand Branding YouTube 90