Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 98

Media Relations Report Industry SEO 98

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Generating brand awareness. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Media relations resulting in coverage is earned media, which has always been the stalwart of public relations.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 174

Reddit Software B2B Technology 174

Onclusive

JANUARY 4, 2022

Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications. Onclusive will serve more than 9,000 clients, including many of the world’s biggest brands, across 130 markets. The merger brings us scale and ambition for global leadership.

Groups 195

Groups Technology Reputation Software 195

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

But when it comes to the typical public relations investment, it’s a bad idea to hit the pause button at the first sign of trouble. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Media relations results can lag activity by three months or more.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” ” But most PR agencies have become more sophisticated about goal-setting and measurement. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Tools 195

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. How Do You Measure Media Coverage? Impressions : The total potential views of media content.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. The media relations struggle. 60% of respondents say media relations is harder or much harder compared to last year, while about one-third (35%) say it’s about the same.

Survey 118

Survey Communications Ethics Measurement 118

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. How will that be measured? Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

JANUARY 3, 2023

“Public relations is the practice of building and maintaining relationships between an organization and its stakeholders. This can include the media, customers, employees, and the general public. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

MAY 26, 2017

How do you help brands create communication that inspires action? At Thought Bubble Communications , one of our many strengths is media relations. One of the reasons we are so successful is because we relate to people as people. We get to know our media and influencers as the people they are, outside of their jobs.

Analytics 227

Analytics Measurement Pitching Travel 227

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Burrelles Fresh Ideas

AUGUST 15, 2023

These are essentially frameworks that help a business set realistic and measurable goals. Integrating OKRs gives your public relations team a clear roadmap to success with measurable, actionable key results. The founders behind Google were introduced to the OKR framework in 1999 when it only had 40 employees.

Strategy 70

Strategy Measurement Google Case Study 70

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 99

Tools Survey Pitching Analytics 99

Barokas

DECEMBER 19, 2019

“Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. Brands are going to need to rethink how they approach influencer marketing in the coming year. Let us know in the comments!

Marketing 78

Marketing Employee Trends Study 78

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 90

Community How To Marketing Data 90

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world.

Strategy 95

Strategy Ethics Social Media Data 95

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Stern + Associates

JUNE 22, 2023

His research and engaging lessons reveal that an organization’s communication team is a vital management function that executes strategy and builds the corporate brand. In it, he describes how a corporate communication department serves as the umbrella for media relations, crisis communication, internal communication and investor relations.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Media Coverage tends to be more in depth than media mentions. Why Is Media Monitoring So Important?

Media 52

Media Analytics Radio Google 52

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. It’s known as a European brand and we’re here in the U.S. I think it is evolving in ways that need to be measured and have metrics that we are not used to. Or can people even do that?

Ethics 52

Ethics Product Launch Corporate Consumer 52

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. What we do 5.

Government 103

Government Education Print Ethics 103

Offleash

JULY 1, 2022

The new practice underscores our commitment to help technology brands make their mark – which is even more critical during times of economic uncertainty. Media relations has always been an essential part of PR, and our work there for clients remains a big source of pride at Offleash.

Marketing 52

Marketing Media Community Analytics 52