PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training.

[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Join this webinar to hear from Jake Mazanke , Corporate Communications Manager at Livongo, who will discuss how his team controlled the narrative to generate IPO success, set a standard for coverage across the industry, and tripled their website traffic — and how he used Onclusive to connect their national media campaign to tangible financial results. How to use differentiated messaging to increase brand awareness in preparation for an IPO. Date / Time: January 30th at 1PM ET.

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[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

How they used differentiated messaging to increase brand awareness in preparation for their IPO. How Livongo tracked, measured and reported on the success of their IPO-related content. In early 2019, Livongo began preparing to go public.

Measuring and optimizing your perfect pitch

Onclusive

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. Optimize your targeting, outreach and media relations strategies.

How PR’s value transcends media relations

PR Daily

Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line.

Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

How they used differentiated messaging to increase brand awareness in preparation for their IPO. How Livongo tracked, measured and reported on the success of their IPO-related content. In early 2019, Livongo began preparing to go public.

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since.

4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? After attending Ragan’s PR & Media Relations Summit in New York, it’s clear relationships are still the foundation of good PR. The Media Won’t Cover You if They Don’t Know You. Measure What Matters.

[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

How Livongo increased brand awareness in preparation for the IPO. How Livongo used Onclusive to track, measure and report on the success of their IPO. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. Date / Time: January 30th at 1PM EST. In 2018, venture capital poured a record breaking $8.1 billion worth of funding into digital health.

4 ways OKCupid handles media relations during COVID-19

PR Daily

Finding stories in your data can lead to big earned media wins. As people continue to socially distance, they’re seeking to connect with each other and brands more than ever. At the core, all communication and media professionals are storytellers,” Kaye says.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

How to explain media relations value to clients

PR Daily

Media relations is a crucial component of the PR pro’s role. Coupled with all the other communications tools at your disposal, from social media to advertising, the right media placement can create the magic recipe for a content strategy. “At At its core, a media placement’s innate value is that it gives credibility to the subject that is being written or talked about,” says Judy Lee, vice president of media relations at Mitchell Communications Group. “In

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

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6 ways to get the most out of your media measurement tool

PR Daily

PR pros know that media monitoring is essential for capturing earned media and brand mentions, and for real-time awareness of developments during a brand or industry crisis. But its benefits go beyond measurement. Measurement Media Relations

How to ‘speak CEO’: 3 surprising measurement tips

PR Daily

PR professionals have been looking for a plug-and-play measurement panacea for decades. A ‘silver bullet’ mindset suggests a one-time fix,” says Paine, who presented at PR Daily’s Media Relations & Measurement Conference last week in New York City. “It’s Measurement

What Analytics Mean for PR & Media Relations

Cision

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience. Stacey: The biggest shift is social media and communications. And social media has evolved astoundingly over the past few years.

How Edmunds measures the quality of earned media

PR Daily

A look at how the consumer car shopping website quantifies media coverage. Those are impressive results, but how does Edmunds track its earned media coverage? James-Armand explains the goal, strategy and how it measures success below.

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.

Why and how you should keep working on media relations

PR Daily

Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”. Not so, savvy PR veterans say, asserting instead that media relations has evolved. Social media networking. Owned media. PR measurement.

Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety

PR Daily

Hello, communicators: As the holiday shopping season hits full swing, Cyber Monday is offering more opportunities for brands to promote their holiday shopping deals. MEASURED THOUGHTS. Fifty-seven percent plan to measure their website traffic and 56% plan to measure audience reach.

Navigating the changing world of media relations

PR Daily

When I started in marketing, PR involved measuring coverage with a ruler and looking in a directory to find out a journalist’s name and fax number. They must think more carefully about ensuring they build relationships with relevant media professionals to secure coverage. Use these tips to ensure you don’t get lost in the ever-changing media landscape: The power of social media.

How to measure the trust that today’s audiences require

PR Daily

Katie Paine, a leading authority on comms measurement and publisher of the Measurement Advisor , shared guidance at Ragan’s Media Relations and Measurement Virtual Conference on tracking whether your organization is gaining or losing trust.

How to measure your crisis messaging

PR Daily

You’ll never know if you aren’t measuring your campaigns. That’s just as true of a crisis communications effort as any other media strategy. Certain measurement rules still apply. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ].

How to measure the impact of communications during COVID-19

PR Daily

A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. Measurement and PESO.

Who PR Measurement Reports Should be Made For

Onclusive

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? The post Who PR Measurement Reports Should be Made For appeared first on Onclusive.

3 Ways Measurement Helps Brands Win Audiences

Cision

Your brand is not the only one targeting your audience. Do your public relations campaigns make an impact or fall short of competitors’? So what should your brand include in its measurement strategy ? Mention volume helps you understand the impact your brand is having on conversations. With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. Earned Media.

Brands make Earth Day pledge to measure emissions, social media content falls short on accessibility, and NBC condemns anti-BLM email

PR Daily

We apologize for failing to resolve the problem of the car owner in time,” Tesla said in a statement on China’s Weibo social media platform. “We Brands make Earth Day pledge to measure emissions. To help spread the good news, we sent an email to the world’s biggest brands.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. A post-COVID era is coming, and brands need to be ready.

10 crucial metrics to measure your pitching efforts

PR Daily

Here are the metrics that every PR pro should measure. Media relations professionals know that the competition for media attention is fiercer than ever before. There are about five PR pros for every journalist , a ratio that can be discouraging for those struggling to earn a media placement for their client. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly.

2015 World PR Report: Concerns Around Media Relations And Measurement

Mindful Marketing

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. In the graph, Social Media Community Management is at the top of the list with 39.7% So Patrick we agree – media relations skills will continue to be important.

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. I’ve also seen great opportunities come to fruition without tangible results beyond media impressions. Media relations can be tough. Guest Post by Kate Finley.

5 media relations tools for PR pros

PR Daily

No matter what clients or brands they represent, PR pros still list media relations among their top responsibilities. As brands build more campaigns on social media, there are even more opportunities for creating and fostering relationships with journalists and bloggers. RELATED: Learn how to create compelling news and sexy social media pitches that build brand, buzz and the bottom line, every single time. ].

Broadcast news has a measurement problem. PR pros should learn from it.

PR Daily

When thinking about media measurement, there is a risk that your numbers aren’t worth the paper they are printed on. RELATED: Join us May 11 in NYC for our Media Relations & Measurement Conference ]. What you should measure.

Your Earned Media Measurement Strategy Checklist

Cision

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. Before you start answering the following questions, consider building a team that will be in charge of measuring results of earned media efforts. What Matters to Our Brand?

Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. Overall, 78% of PR pros measure their communications effectiveness.* How to set earned media objectives that are right for your brand.

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Measuring Public Relations

5W PR

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press?

Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism.

Report: Measuring PR’s value remains communicators’ top challenge

PR Daily

A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle. Muck Rack’s “The State of PR 2019” report revealed that measurement remains PR pros’ biggest challenge with 72% saying they struggle to measure the business impact their efforts produce and 65% saying they lack quantifiable metrics for their campaigns. Providing value through media relations.

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How brand managers can reach holiday audiences with cooking recipes

PR Daily

Brands might not be people—but every brand is powered by people. So, as you think about the brands you represent over the coming weeks, think about ways to bring audiences closer to your brands, no matter what industry or sector, with the foods we all love.

Brand 145