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5 tips for setting media relations KPIs to support brand campaigns

Agility PR Solutions

Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals.

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PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

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[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

How they used differentiated messaging to increase brand awareness in preparation for their IPO. How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.

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Measuring and optimizing your perfect pitch

Onclusive

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

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[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

How to use differentiated messaging to increase brand awareness in preparation for an IPO. How Livongo tracked, measured and reported on the success of their IPO-related content. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive.

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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

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Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

How they used differentiated messaging to increase brand awareness in preparation for their IPO. How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.