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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. I’ve developed each of these themes below.

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How to prepare for a PR crisis

Onclusive

In addition, there are incidents that may occur regardless of the type of business and industry you are in, such as sexual harassment, workplace violence, lawsuits, or key public-facing employees being dismissed. Navigating a crisis is not a solo race—it’s a team sport. Expect the unexpected. Create and train a crisis response team.

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No Shorts, No Sunglasses, No Service

Mindful Marketing

That saying is easy to embrace in principle, but it can become harder to accept when senators and sports legends suggest otherwise. ” At first glance, Fetterman spurring the Senate to button up its dress code and Sanders sporting sunglasses during interviews have little to do with each other. That's what my mother taught me.”

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Cultivate Exceptional Teams Built on Open Communication and Challenge Culture

Stern + Associates

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. At Dunkin’, the focus on maximizing speed and simplicity was a major contributor to Dunkin’ Brands’ $11.3

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Recent PR Campaigns That Have Successfully Implemented Video Content

Prohibition

This, following research that 71% of people surveyed agree that homophobia remains a problem in sport, prompted EE to create ‘GayVAR’. The campaign launched alongside Football v Homophobia (FvH), an international initiative which challenges discrimination at all levels in football.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147
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Behind the Headlines With Michael Brito

Cision

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. What do you think is the biggest challenge facing brands today? With so much content saturating the marketplace, how can brands stand out?

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