Cision

NOVEMBER 29, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. Farmers Insurance : [link]. The Social Butterfly. AutoNation, Inc. : [link].

Examples 167

Examples Insurance Insurance Fashion 167

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. From investors to employees, everyone's demanding action.

Report 109

Report Government Financial Trends 109

PR Fuel

FEBRUARY 25, 2022

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. They can help you learn ways to navigate media landscapes and get people’s attention. Speaking with the press also boosts the company’s brand, since it shows there are people behind it.

Product Launch 100

Product Launch Travel Interviews Writing 100

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Then Twitter’s fate will depend on employee performance.

Twitter 78

Twitter Banking Financial Employee 78

5W PR

NOVEMBER 25, 2019

Now a household brand name, GoPro rose to fame thanks to a rapid fire release of breathtaking point-of-view style action footage, all marked by the company’s timeless fisheye lens. Delta Air Lines has a firm handle on its social media use. As such, here are three digital marketing strategies to learn from.

Strategy 88

Strategy Marketing YouTube Airlines 88

Communications Conversations

JANUARY 15, 2019

Sure, there are a number of CEOs who are somewhat active on social media channels (Spencer Raskoff-Zillow, John Legere-T-Mobile and Gary Kelly-Southwest come to mind), but for the most part it’s been an uphill battle the whole way convincing CEOs this is worth their time and effort. This shouldn’t surprise anyone.

Government 74

Government Employee LinkedIn Insurance 74

Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Goal: Employee recruiting. Organization: Edelman.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, happy news is a main driver for social media sharing. We admire brands that leverage good opportunities into great ones. Now, as the summer vacation season lifts off, the Spirit brand is flying high and going one step further to let customers in on the celebration with a smart, baby-inspired price promotion.

Airlines 147

Airlines Insurance Insurance Exercises 147

Communications Conversations

JANUARY 30, 2018

Other than Instagram, what’s the hottest social media platform in 2018? So, it’s no surprise brands are starting to spend more time there. It’s all real people–your employees, vendors and customers! But, the ones that are using it well are truly benefitting and (most likely) achieving real brand value.

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors).

Media Relations 69

Media Relations Media Insurance Insurance 69

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. I sent him a list of questions about how Jack uses social media–here are his responses.

Social Media 60

Social Media Media Twitter Insurance 60

Beyond PR

NOVEMBER 30, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. Farmers Insurance : [link]. The Social Butterfly. AutoNation, Inc. : [link].

Examples 65

Examples Insurance Insurance Fashion 65

Contently - Strategy

APRIL 17, 2019

It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s As Caroline Paxton, senior director of social media, content & strategic initiatives for RBC, told us, “Quality and quantity are equally important.”. We’ve also seen brands grow on different timelines.

Content Marketing 109

Content Marketing How To Marketing Banking 109

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. Others are brand new to me. Brian Grace, Nationwide Insurance. Now, 2020 was an odd year obviously–especially for coffees.

Banking 78

Banking Sports Meeting Insurance 78

Reputation Us

JANUARY 11, 2016

Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. Personalize social media; less you, more them. In a world where social media has fostered consumers with shorter attention spans, communicating in real-time is essential.

Communications 60

Communications Insurance Insurance Privacy 60

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. And you don’t need to be a major brand or organization to have this risk threaten your very livelihood. Do you and your employees use smart phones and tablets? Tweet this!). Until it does.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Solo PR Pro

JANUARY 14, 2020

2) If you're coming from the news media you are probably used to being overworked and underestimating your value. 3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. 2) Remember that you are your brand and you never know who knows how. 1) Know your value, and stick to it.

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization.

Marketing 79

Marketing Data Wireless Industry 79

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. You will also have to pay for things such as insurance deductibles and additional security. It’s said that if you fail to plan, then you plan to fail.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Crises can be strategic (a purposeful attempt to gain media attention in order to sell a product or service) or accidental.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

NOVEMBER 14, 2018

Q: Many would say media relations is dying. What would you say about media relations’ role in the mix at Blue Cross? A: I certainly don’t think media relations is dying, but the shift/fragmentation of how we receive information and who we are influenced by underscores the importance of developing a sound strategy.

Energy 60

Energy Agency Insurance Insurance 60

ImPRessions - Crenshaw Communications

MAY 28, 2019

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand?

Brand 249

Brand Branding Insurance Insurance 249

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. I, on the, I think it was 12 brands that basically own Google search. I think I saw one about like major food brands once it was really cool. That’s a good question.

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Direct marketing to customers and employees through timely emails is also useful.

Leadership 353

Leadership Insurance Insurance B2B 353

Contently - Strategy

MAY 9, 2024

Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Incorporate graphs and charts to help data stand out.

Writing 119

Writing Case Study Study Brand 119

Mindful Marketing

APRIL 23, 2023

A well-known fast-food chain seems to think so, or at least it believes roasting others is the recipe for building its brand. Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo.

Insurance 99

Insurance Insurance Social Media Comparison 99

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1. I don’t blame you for thinking that.

B2B 49

B2B Social Media Strategy Media 49

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

Crisis 78

Crisis Local Facebook Social Media 78

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Apparently, I’m not the only one with some unease about AI.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. For starters, traditional TV viewership continues to drop as our media habits evolve.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. For starters, traditional TV viewership continues to drop as our media habits evolve.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Buzzstream

JUNE 5, 2024

Ultimately, digital PR is designed to build high-authority links to help you build your brand and rank better. Those are all great examples of content that gets links and coverage, but they aren’t as helpful if you want to replicate them as a brand. So, without further ado, here are some of the best digital PR examples that work today.

Digital PR 62

Digital PR Examples Strategy Survey 62

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Shutting down social media access is futile when everyone in the modern workforce has a mobile phone. It also misses the point.

Tools 69

Tools Insurance Insurance Handbook 69

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218