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Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Nearly 13% said they have more than 10,000 employees.

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Storytelling vital to earning employee trust, says journalist Soledad O’Brien

PR Daily

Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference. Without trust, even deft storytelling will fail. Employees “want to associate themselves with an organization they trust,” she said. RELATED: Inspire your employees to do their best work by joining us at Facebook HQ. ]. Employees want to know why things are happening.

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How to Use Instagram to Tell Your Brand’s Story

Cision

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Successful storytelling results from setting a tone and maintaining it throughout your posts.

How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Here are a few ways Instagram can help amplify storytelling for B2B organizations. Use Instagram to show off that win!

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IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months.

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Also: The perks that employees care about, Constellation’s poor communications dings stock price, wisdom from Amazon’s Kristin Graham, how to talk about the economy, and more. Here are today’s top stories: Instagram preempts privacy questions on new messaging feature. Why it matters: Can Instagram convince consumers that it will handle its data carefully in light of parent company Facebook’s many data scandals? Tanner, 79% of employees suffer some level of burnout.

Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

PR Daily

Though it’s not an formal recipe, it’s a great way to give fans a behind-the-scenes peek at the iconic menu item and increase brand excitement. As you make your plans, focus on how you can help your leaders and employees quickly get up to speed, but also create strategies that will last.

Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

PR Daily

Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more. Instagram offers users control over ad data.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

The New York Times reported : During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976. We exist to endear brands to all people. Our brand has been tarnished. Even though video is the top content format, most brand managers are crafting them for Facebook, followed by their organization’s website.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Also: Instagram founders’ website tracks COVID-19’s spread, Facebook launches ‘care’ emoji reaction, celebrities make ‘quarantine wine,’ and more. Following criticism that many small businesses didn’t receive money from the Paycheck Protection Program, but global chains such as Shake Shack did, the fast-food brand announced it was returning its $10 million loan. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19.

CIA joins Instagram with ‘I spy’ challenge

PR Daily

million followers across its accounts, recently joined Instagram. The Central Intelligence Agency debuted its Instagram profile with a photo of a desk covered with clues, accompanied by the cheeky description: “I spy with my little eye…”. View this post on Instagram. The inaugural Instagram post was similar to the CIA’s first tweet: We can neither confirm nor deny that this is our first tweet. For now, the CIA is continuing to show off its agents on Instagram.

Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’

PR Daily

The company, which stopped the products’ production while it overhauled the branding to be more inclusive, said the bars with the new packaging will be available in 2021. The airline proposed salary reductions to its labor unions, announcing it could avoid layoffs through 2021 or longer, if employees agree to the pay cuts. Along with asking union employees to decreased salaries, executives and other leaders are also taking pay cuts. View this post on Instagram.

How personal stories from employees resonate on social media

PR Daily

Some of the best brand advocates you will ever find are already working for your organization. Building a strong customer brand has never been more important, but still requires a lot of work. Humanizing your brand by bringing your employees to the forefront is one of the most effective strategies you can use to achieve that goal, and social media provides the perfect platform for this kind of campaign. Why you should be telling your employees’ stories.

Instagram launches business account

PR Daily

Instagram would like you to know that it’s serious about becoming a legitimate marketing vehicle. Here’s the first post from the account, which comes with a detailed description of why Instagram decided to launch it: The business community in all capacities—from major brands, to small businesses and creative agencies—has been an important part of Instagram since the beginning. As more of our fans joined Instagram, we leveraged advertising to reach even more of them.

Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

PR Daily

Hello, communicators: Kraft Heinz Canada is offering Canadian consumers a respite from quarantine boredom with a contest to win one of 57 of its Heinz Ketchup puzzles : View this post on Instagram. View this post on Instagram. The offering is a fun way to underline the brand while catering to the current crisis as people shelter in place. Here are today’s top stories: Uber lays off 3,700 employees. Dara’s note to employees: pic.twitter.com/6kxpstqhCc.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

These posts and exchanges by Tom Goodwin this week on social media do not meet the standard of conduct we expect of our company’s employees and were not aligned with our values. Instagram unveils ‘Reels’ to compete with TikTok . — Instagram (@instagram) August 5, 2020.

10 ways to craft compelling Snapchat and Instagram Stories

PR Daily

Snapchat and Instagram Stories have quickly changed social media publishing and digital storytelling. It’s not for everyone, but Snapchat and Instagram Stories can delight your audience and help you reach younger readers. Instagram Stories versus Snapchat Stories. On Instagram, Stories tend to use one punchy sentence or quotation per screenshot. Snapchat Stories also tend to be wordier than Instagram Stories. Humanize the storyteller or the outlet.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

It’s team is providing answers and advice through its #TakingCareOfSmallBusinesses initiative on Instagram: View this post on Instagram. View this post on Instagram. The more you can work alongside your community to offer solutions, the more loyal brand advocates you’ll gain. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. Is it with keeping your workforce’s morale high and employees informed, or do you struggle with CSR and community outreach?

How brands should respond to the BLM movement

PR Daily

Five professors weigh in on what steps brands should take right now, and in the future, to be part of the movement toward racial equality and inclusion. Although the initial eruption of Black Lives Matters protests occurred in late May following the death of George Floyd, the movement remains, and as a result, companies and brands have grappled with how to respond. Branding, as a concept and activity, is fairly recent. Now brands can be the ones pushing for change.

Brand 101

United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

PR Daily

Also : Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more. United Airlines to furlough more than 16,000 employees. Other employees are taking unpaid leave.

Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays

PR Daily

Also: The conundrum of long-term branding strategies, print publications’ decline accelerates during COVID-19, Instagram might charge for links in descriptions, and more. But it seems like a no-brainer to generate revenue for Instagram if this goes into effect.

How Brands Create Fans

ImPRessions - Crenshaw Communications

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses? Here’s how a variety of brands have created or tapped into their natural fan base. ” The backlash that ensued was a great example of a brand learning to get out of its own way.

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TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees. Many social media platforms use members’ content to promote their offerings, just as organizations use consumer-generated content appearing under branded hashtags to boost the authenticity of PR and marketing efforts. Though legal, the move can chafe content creators working on becoming influencers and attracting large brand deals.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more. recently published a report revealing that diverse employees are struggling the most throughout COVID-19.

Instagram vows to eliminate racial bias, Shake Shack responds to police officer poisonings, and airlines crack down on face mask policies

PR Daily

Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more. Ensure that your diversity and inclusion strategies include actionable items and goals and aim to educate employees, leaders and other stakeholders. Here are today’s top stories: Instagram commits to ‘ensuring black voices are heard’.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

The remaining 259 employees will remain with the company to perform “basic operations” such as planning future shows and selling tickets. Bloomberg reported : Cirque expects to emerge from the restructuring process as a leaner entity with about 1,000 employees initially. Why it’s important: Though you should give both employees and consumers as much information as you can, don’t overpromise or sidestep the uncertainty that continues with COVID-19.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Those who enter photos of their dips using the hashtag #HomemadeCinco on Instagram can win $50 prizes each day of the sweepstakes: Image courtesy of Avocados from Mexico. Though brand managers are still assessing risks with social media content during COVID-19, finding ways to tailor your products and services to those staying indoors, coupled with a game or contest, can provide a welcome distraction and increase engagement.

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more. Good morning PR pros: Employees are making headlines around the world as young people are walking off the job to protest climate change. Other major companies are promising change, but employees say the changes don’t go far enough. Related reading: Most employees believe workers should speak out.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Here are today’s top stories: Amazon, Target, Whole Foods, Instacart and other employees strike. The fact they took it away prior to the sickout lets you know they’re aware of the sickout and trying to stop people from participating in that,” said Derrick Palmer, an Amazon employee at the JFK8 warehouse in Staten Island, New York, who has worked at Amazon for more than four years. Disney creates branded face masks.

Amid unrest, CEOs and brands denounce racism in Floyd killing

PR Daily

As many called the charges insufficient, peaceful protests nationwide spiraled into outbursts of looting and burning that didn’t spare major brands. Apple CEO Tim Cook acknowledged employees’ pain over Floyd’s killing and promised to donate to anti-racism causes, but he did not directly address looting at Apple stores in cities including Philadelphia, New York, Salt Lake City, Los Angeles, Washington and San Francisco. View this post on Instagram.

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Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more. Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. Here are today’s top stories: Instagram ditches ‘IGTV’ button. The shortcut didn’t net Instagram traffic; TechCrunch reported that only 1% of users downloaded the IGTV app.

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. Meanwhile, a Walmart employee is reporting that the retail behemoth retaliated against him after he urged co-workers to sign a petition asking the chain to stop selling firearms and ammunition following recent mass shootings. How can you better engage your employees to avoid a PR crisis?

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10 ways to craft compelling Snapchat and Instagram Stories

PR Daily

Snapchat and Instagram Stories have quickly changed social media publishing and digital storytelling. It’s not for everyone, but Snapchat and Instagram Stories can delight your audience and help you reach younger readers. Instagram Stories versus Snapchat Stories. On Instagram, Stories tend to use one punchy sentence or quotation per screenshot. The Instagram Stories visuals tend to go one of three ways: They’re very simple and aesthetically pleasing.

Instagram expands hidden ‘likes’ test, Uber and DoorDash face contractor backlash, and an Italian bank gets ripped for password advice

PR Daily

A Fineco customer support employee told Vice that the bank “understand[s] the criticism” and has stop suggesting that customers Google their passwords. Here are today’s top stories: Instagram widens its hiding of ‘likes’. — Instagram (@instagram) November 14, 2019. Instagram also said it’s “actively thinking through ways” for influencers to prove their value to brand managers without engagement numbers.

The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

PR Daily

Condé Nast’s chief people officer, Stan Duncan, announced to its employees that The New Yorker journalist Jeffrey Toobin was “no longer affiliated with [the] company.” Prepare your strategies now for addressing and avoiding crises like this with employee training and updated policies.

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

24 in Barcelona, Spain, the company’s employees won’t attend the event amid the continuing coronavirus outbreak. Amazon and Sony also pulled out of the event, with Sony declaring it would place “the utmost importance on the safety and well-being of our customers, partners, media and employees.”. The company’s actions are just the latest in a string of store closings and emergency messages to global employees working at and with organizations in China.

Is your company prepared to talk about hate speech?

PR Daily

Here are some tips for addressing social media, racial justice, employee conduct and more. Hopefully, despite their varied races, religions and sexual orientations, your employees share the opinion that “hate speech” should not be tolerated within the workplace.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. The video is an outstanding example of emotional storytelling, and it shows communicators the power of showing what your product can do, instead of telling consumers and journalists about its qualities. RELATED: Share your award-worthy employee comms work. ]. Instagram cracks down on photoshopped posts.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Here are today’s top stories: Instagram privacy hoax hooks big fish. The hoax message announced that Instagram was changing its rules “tomorrow” and to stop the social media platform from using your content, you had to repost the notice. Secretary of Energy Rick Perry also shared it on Twitter and Instagram, but later deleted it. I think the most surprising thing about celebs falling for this isn’t that they don’t know how Instagram works (who does!)

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

View this post on Instagram. Getty Images and YouGov have partnered to create a “Visual GPS,” what it calls a “new way to think about visual storytelling.” Learn from 10 of the biggest brand messages in our special report, “ Organizational responses to Black Lives Matter.”