Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Topics include brand values, products, and DE&I.

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How to Use Instagram to Tell Your Brand’s Story

Cision

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Successful storytelling results from setting a tone and maintaining it throughout your posts.

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Here are a few ways Instagram can help amplify storytelling for B2B organizations. Use Instagram to show off that win!

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6 Ways to Get More Instagram Followers for Your Business

Cision

A recent bug gave some Instagram accounts as many as 100,000 new followers. Check out these six ideas to organically grow your brand’s following: 1. Choosing a theme and sticking to it is one way to make your Instagram account a success. Remember, Instagram is all about storytelling. Tying motivational or inspirational messages to posts is an extremely successful posting method, especially if your theme or brand revolves around personal improvement.

How to tell a story through Instagram

Axia PR

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter. If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling. Don't let fear or inexperience hold you back from what Instagram could do for you.

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Endorsement strategies tend to be most effective when you add a personal, emotional element to your storytelling. Particularly on Instagram, Apple sources user-generated content through the #ShotoniPhone hashtag. Social Media Storytelling

7 crucial Instagram tips for marketers

PR Daily

Instagram now has more than 800 million active users, with 71 percent of US adults ages 18–24 and 72 percent of US teens ages 13–17 on the platform. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. To help, here are seven steps that every brand should grab to achieve Instagram success: 1. Your Instagram efforts should begin with your profile. What do younger consumers want to see from brands on Instagram?

CIA joins Instagram with ‘I spy’ challenge

PR Daily

million followers across its accounts, recently joined Instagram. The Central Intelligence Agency debuted its Instagram profile with a photo of a desk covered with clues, accompanied by the cheeky description: “I spy with my little eye…”. View this post on Instagram. The inaugural Instagram post was similar to the CIA’s first tweet: We can neither confirm nor deny that this is our first tweet. For now, the CIA is continuing to show off its agents on Instagram.

Pushing the Limits on Instagram in 2018

The Christensen Institute

Join the Instagram party and be sure to know your limits. Instagram limits can be deceiving and rewarding. Ready to get the most out of Instagram for your brand? Join the crowd of about 1 billion others who made Instagram the fastest growing social network in history. Understanding Instagram Limits and Possibilities. Some call Instagram the next Facebook; some call it the cat’s meow. Your Instagram Aesthetic. Pushing the Instagram limits.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. Instagram, Twitter and Facebook, along with emails, are the best way to reach them. What matters is understanding who they are and where they reside, so you can build an effective social media storytelling strategy.

Instagram launches business account

PR Daily

Instagram would like you to know that it’s serious about becoming a legitimate marketing vehicle. Here’s the first post from the account, which comes with a detailed description of why Instagram decided to launch it: The business community in all capacities—from major brands, to small businesses and creative agencies—has been an important part of Instagram since the beginning. As more of our fans joined Instagram, we leveraged advertising to reach even more of them.

Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

PR Daily

Though it’s not an formal recipe, it’s a great way to give fans a behind-the-scenes peek at the iconic menu item and increase brand excitement. Instagram rolls out post suggestions. The product is just one of the new forms of the cereal brand’s offerings and partnerships.

What Instagram’s New Timeline Means

Cision

You ’ re not going to stop using Instagram. Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. In August 2015, there were 50 million ad impressions on Instagram. Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. Instagram has the leverage.

How to Boost B2B Lead Generation with Instagram Stories

B2B PR Sense

Quick question: Is Instagram a resource for B2B lead generation? Historically, there have been three go-to networks for B2B companies -- Twitter , LinkedIn , and Facebook -- while Instagram had a solid footing in the B2C space. So what's changing changed to make Instagram a viable option in the B2B space? It comes down to the addition of new tools like Instagram Stories. What is Instagram Stories? Instagram Stories take this one step further.

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Why brand managers should choose Instagram over Snapchat

PR Daily

With the rise of social media, every person with a Wi-Fi connection can become a storyteller. Today’s digital storytellers rely heavily on visual social platforms such as Instagram and Snapchat to share their lives with family, friends and consumers. Snapchat vs. Instagram. Brand managers and celebrities caught on to the fad, giving fans a more personal, behind-the-scenes peeks into their worlds without having to send photos and videos directly.

Instagram opens advertising to all

PR Daily

When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum. But starting this month, Instagram advertising is open to all manner of advertisers. Advertisers also have access to new ad formats that help them achieve a variety of objectives, allowing people to learn more about something that interests them or even shop for a product right from Instagram.

10 ways to craft compelling Snapchat and Instagram Stories

PR Daily

Snapchat and Instagram Stories have quickly changed social media publishing and digital storytelling. It’s not for everyone, but Snapchat and Instagram Stories can delight your audience and help you reach younger readers. Instagram Stories versus Snapchat Stories. On Instagram, Stories tend to use one punchy sentence or quotation per screenshot. Snapchat Stories also tend to be wordier than Instagram Stories. Humanize the storyteller or the outlet.

3 tactics for building brand authority on social media

PR Daily

1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase.

6 ways to tell better visual stories on Instagram

PR Daily

Instagram is the second-largest social media platform, after Facebook, says Jenn Herman. You must master the intricacies of the visual platform, the social media consultant, speaker and Instagram expert says in a Ragan Training video, “Advanced Visual Storytelling on Instagram.” ” With 700 million users, Instagram is a powerful platform with a lower bounce rate than other social media sites, she says in her presentation. Rule of thirds.

Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’

PR Daily

The company, which stopped the products’ production while it overhauled the branding to be more inclusive, said the bars with the new packaging will be available in 2021. Instagram offers new features to mark 10th anniversary. The social media app celebrated a decade of its users “pushing culture forward” with a thank-you note from Adam Mosseri, head of Instagram, as well as offering users different logos to use for the app, including Instagram’s classic Polaroid-inspired logo.

How Brands Create Fans

ImPRessions - Crenshaw Communications

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses? Here’s how a variety of brands have created or tapped into their natural fan base. ” The backlash that ensued was a great example of a brand learning to get out of its own way.

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Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

The effort is a creative way to offer consumers a family-friendly activity while still adhering to COVID-19 guidelines, and can serve to boost the brand’s reputation as well as earn it kudos and headlines. Instagram unveils ‘Reels’ to compete with TikTok .

When is it OK for your brand to weigh in on breaking news?

PR Daily

We’ve all used the tactic of piggybacking off a trending topic of interest to earn coverage for our brand or client’s brand. At worst, you will create a tone-deaf campaign that damages your brand reputation and hurts readers.

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Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Here are today’s top stories: Instagram preempts privacy questions on new messaging feature. Why it matters: Can Instagram convince consumers that it will handle its data carefully in light of parent company Facebook’s many data scandals? Instagram hopes users will opt in to receive a specialized service, but the test case might be instructive for communicators. Related reading: Nike’s stock price and brand image falter after NCAA star’s shoe blowout.

Storytelling vital to earning employee trust, says journalist Soledad O’Brien

PR Daily

Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference. Without trust, even deft storytelling will fail. A storytelling checklist for communicators: Be relentless in telling stories about complicated topics. Instagram is more authentic, and brand managers can connect with audiences better through this social media channel.

How to tailor your Instagram for millennial audiences

PR Daily

In another report , up to 63% of respondents say they would effectively boycott a brand for targeting them too insistently. Here’s how to reach this ascendant demographic on Instagram: 1. Offer value. They choose to buy from brands not only because they deliver products that can improve their lives, but also because they align with their value system. Millennials believe more in causes than brands or organizations.

Brand Storytelling Ideas for Snapchat Stories

Beyond PR

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Stories offer an excellent opportunity to share quick news bites, show a spontaneous side of your brand and form more meaningful connections with your audience. If you want to dip your toes in the Snapchat waters and need inspiration, here are 8 ways to regularly captivate your audience and inform them about your brand.

Instagram Stories for Dummies

5W PR

Instagram Stories has its roots in Snapchat, as a means of sharing with your followers short-lived photos and videos destined to disappear in 24 hours. Today, Instagram Stories has become an essential part of the platform, even beginning to overtake permanent posts as the go-to means of sharing content with followers. Furthermore, Stories have led to story ads, and Instagram has even added Highlights so as to allow your Stories to live on beyond their original 24-hour cut-off.

Amid unrest, CEOs and brands denounce racism in Floyd killing

PR Daily

As many called the charges insufficient, peaceful protests nationwide spiraled into outbursts of looting and burning that didn’t spare major brands. WarnerMedia brands including HBO changed their Twitter handles to “#BlackLivesMatter.” Oprah Winfrey posted an anguished cry on Instagram, stating that she can’t get rid of the image of the police officer’s knee on Floyd’s neck. View this post on Instagram.

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Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more. Here are today’s top stories: Instagram ditches ‘IGTV’ button. The shortcut didn’t net Instagram traffic; TechCrunch reported that only 1% of users downloaded the IGTV app. Very few are clicking into the IGTV icon in the top right corner of the home screen in the Instagram app” a Facebook company spokesperson tells TechCrunch. “We

Can Instagram hit 1 billion users?

PR Daily

Instagram has reached 500 million users—easily one of its biggest accomplishments. When Facebook bought Instagram for $1 billion, many social media marketers couldn't believe it. Though Instagram has expanded its video sharing, the app is primarily a pictures platform. RELATED: Upgrade your editorial operation and improve your storytelling. Instagram was one of its best acquisitions, and with LinkedIn being acquired by Microsoft ($26.2

6 ways to tell better visual stories on Instagram

PR Daily

Instagram is the second-largest social media platform, after Facebook, says Jenn Herman. You must master the intricacies of the visual platform, the social media consultant, speaker and Instagram expert says in a Ragan Training video, “Advanced Visual Storytelling on Instagram.”. With 700 million users, Instagram is a powerful platform with a lower bounce rate than other social media sites, she says in her presentation. Instagram is as blank as a whiteboard.

Strengthen your video storytelling by following these trends

PR Daily

Major platforms like Instagram and Twitter are going all in on video content with new offerings like IGTV, and even. Fortunately, creating storytelling videos that work is easier than you might think. Here are five powerful storytelling trends to pay attention to if you want to strengthen your video prowess: 1. known to boost sales and increase trust in brands. A key aspect of effective storytelling is involving your audience. Be concise on Instagram.

10 ways to craft compelling Snapchat and Instagram Stories

PR Daily

Snapchat and Instagram Stories have quickly changed social media publishing and digital storytelling. It’s not for everyone, but Snapchat and Instagram Stories can delight your audience and help you reach younger readers. Instagram Stories versus Snapchat Stories. On Instagram, Stories tend to use one punchy sentence or quotation per screenshot. The Instagram Stories visuals tend to go one of three ways: They’re very simple and aesthetically pleasing.

Instagram expands hidden ‘likes’ test, Uber and DoorDash face contractor backlash, and an Italian bank gets ripped for password advice

PR Daily

Here are today’s top stories: Instagram widens its hiding of ‘likes’. — Instagram (@instagram) November 14, 2019. Instagram also said it’s “actively thinking through ways” for influencers to prove their value to brand managers without engagement numbers. — Instagram (@instagram) November 14, 2019. According to new data from Sprout Social , brand managers should prepare for a bombardment of social media messages this holiday season.

10 terrific Instagram tools for marketers

PR Daily

Do you use Instagram for social media marketing? Here are 10 tools to help you entice your audience, manage and expand a presence, and build your business using Instagram. With Tagboard, you can find all the most recent public posts that used a specific hashtag via Twitter, Facebook, Instagram, Google Plus, Vine and Flickr. RELATED: Join us at Facebook HQ for the Social Media and Storytelling Summit. This top Instagram-friendly tool helps you track your followers.

UGC a great option for brands during the coronavirus crisis

PR Daily

User-generated content (UGC) can be a miraculous solution for brand managers and content creators during COVID-19. Your storytellers aren’t in the office to participate in interviews and videos? John Kaplan, group creative director at Centerline Digital , shares why UGC is a good option for brand managers during this crisis: PR Daily: Why should brand managers turn to UGC in a crisis? Kaplan: The platform really depends on the brand and their demographics.

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Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Here are today’s top stories: Instagram privacy hoax hooks big fish. The hoax message announced that Instagram was changing its rules “tomorrow” and to stop the social media platform from using your content, you had to repost the notice. Secretary of Energy Rick Perry also shared it on Twitter and Instagram, but later deleted it. I think the most surprising thing about celebs falling for this isn’t that they don’t know how Instagram works (who does!)

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

Why you should care: Chipotle’s effort can teach you a few best practices for loyalty programs: Make it easy, entice users with something they want, and tie it to your brand portfolio. A new music video from Justin Bieber and Quavo showcase the power of storytelling by racking up both views and donations for a good cause. Instagram introduces features to better tailor users’ feeds. — Instagram (@instagram) February 6, 2020.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. The video is an outstanding example of emotional storytelling, and it shows communicators the power of showing what your product can do, instead of telling consumers and journalists about its qualities. Instagram cracks down on photoshopped posts.