Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Is the data accessible?

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

APRIL 17, 2017

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. They use digital devices to find information and to make their lives easier. “The disappointment indicates a deep divide between corporate expectations and consumer appetite for digital applications.”

Brand 133

Brand Branding Digital PR Consumer 133

Deirdre Breakenridge

NOVEMBER 13, 2017

In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. In addition, 87% of PR executives believe the term “public relations” will no longer describe what they do within the next five years.

Trends 0

Trends Storytelling Creativity Reputation 0

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater.

SEO 131

SEO Engineering Google Study 131

Waxing UnLyrical

DECEMBER 11, 2013

With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. What will be interesting to see in the coming months is how many brands are really willing to jump on the digital bandwagon and allocate proper marketing funds to it. Will India See a Rise in Digital PR?

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign?

Case Study 40

Case Study Study Community Social Media 40

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

Rock the Status Quo

DECEMBER 21, 2015

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. Join conversations that fit your audience/brand. My book page is up on Amazon for pre-sales, with a publication date of January 27th. I’m so excited!!

Reputation 100

Reputation Digital PR Case Study SEO 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. It was an “Aha!

B2C 157

B2C Study Exercises Sports 157

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. Especially when you’re talking about marketing and digital PR. It seems like brands are already connecting the dots in terms of budget. VISUAL REAL ESTATE. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

The Proactive Report

OCTOBER 26, 2017

Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. WSJ is promoting the article with a Google ad on the brand search for Morningstar. When you see an attack on your brand you have to take fast and effective action. Tired Awake Young Man.

Brand 100

Brand Branding System Google 100

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. That applies to everything from your branding look and feel, all the way to seemingly insignificant things like an image that accompanies a blog post.

Trends 147

Trends Instagram Creativity Small Business 147

5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices.

Consumer 97

Consumer Meeting Mobile Study 97

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

5W PR

AUGUST 28, 2020

With hashtags rising in popularity, communication experts can leverage their use on social media to expand an audience’s reach on social media and differentiate a brand from key competitors. Using hashtags to promote events or share news relating to brand, companies can increase the coverage of their shared media.

Media 103

Media Exercises Study Social Media 103

The Proactive Report

FEBRUARY 26, 2016

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. A recent Tomoson study shows that businesses are making $6.50 Digital PR Opens the Door to Influencers. The digital world has brought many more of these opinion leaders to light.

Marketing 100

Marketing Digital PR Groups Radio 100

The Proactive Report

FEBRUARY 26, 2016

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. A recent Tomoson study shows that businesses are making $6.50 Digital PR Opens the Door to Influencers. The digital world has brought many more of these opinion leaders to light.

Marketing 100

Marketing Digital PR Groups Radio 100

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. How Does Fake News Affect PR? Follow me on Twitter.

Government 214

Government Digital PR Report LinkedIn 214

The Proactive Report

JULY 20, 2016

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. Digital PR has a lot to offer in this regard. So it seems that PR is actually the perfect solution for SEO. Watch this video.

Google 100

Google SEO Study Digital PR 100

PR in High Definition

AUGUST 21, 2018

Consumers are more intrigued by the concept of HQ Trivia, rather than the brand itself and frankly, the game became more of a trend than a sustainable brand. In recent years, brands have attempted to create new marketing techniques, particularly on social media, to try and break through the noise. Perceptions of innovation.

Brand 54

Brand Branding Trends Social Media 54

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. Most brands approach influencer marketing as either earned or paid media. Turn them into a true Brand Ambassador.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR.

Digital PR 45

Digital PR Trends Training Media Training 45

Landis PR

FEBRUARY 12, 2024

It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. Visit our Centre for Neuro Skills case study or view how we newsjacked a royal birth on behalf of client Sutter Health to learn more. link] The post Newsjacking is an Effective Tool in your PR Toolkit appeared first on Landis PR.

Tools 64

Tools Case Study Media Training Local 64

5W PR

NOVEMBER 23, 2020

The annual study was started five years ago, and the latest discovery revealed that best practices were only being used by 66% to 73% of the top ten, a decline from 2018. Here are some takeaways from the study. Once considered a nice to have service, BORIS is now essential for many brands. 83% of those polled now employ BORIS.

Retail 88

Retail Mobile Study Web 88

5W PR

FEBRUARY 20, 2020

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is that many brands are still thinking about checking out this increasingly popular platform. TikTok for your Brand.

Marketing 120

Marketing Instagram Analytics YouTube 120

The Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, and give them a competitive edge. use that old PR skill called content analysis. Once you have the data.

Social Media 162

Social Media Media Analysis Data 162

Rock the Status Quo

JUNE 30, 2015

You can’t improve your writing skills by reading or studying – all the tips don’t help unless you actually apply them. Write on your own time to build your personal brand. Even just one post per month builds your personal brand. It’s one of those skills that can only grow by actually DOING IT.

LinkedIn 100

LinkedIn Brand Branding SEO 100