Agility PR Solutions

JUNE 21, 2023

In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp.

Case Study 160

Case Study Study Writing Education 160

Prowly

JANUARY 31, 2024

Social listening is one of the easiest ways to track how a brand is perceived online. If you’re a PR agency struggling to get a seat at the table and prove the effectiveness of […] The post Benefits of Social Listening for PR Agencies (with Case Studies) appeared first on Prowly Blog.

Case Study 104

Case Study Study Agency Tools 104

Konnect Agency

MARCH 13, 2024

Through a comprehensive 360-marketing campaign encompassing media mailers, press coverage, a National Weather Channel media tour, social content, and a grand LA launch event with celebrity host Alfonso Ribeiro, Konnect successfully garnered national attention for this iconic re-launched brand.

Case Study 52

Case Study Study Agency Brand 52

Agility PR Solutions

OCTOBER 18, 2021

As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago. appeared first on Agility PR Solutions.

Study 156

Study Brand Branding Survey 156

Agility PR Solutions

AUGUST 15, 2021

The post Crisis case study: How to turn an employee lawsuit into a brand disaster appeared first on Agility PR Solutions. Before the scheduled walkout, the employees shared a statement of intent, which announced the walkout and criticized the company itself for the response to the […].

Case Study 157

Case Study Employee Study Crisis 157

Agility PR Solutions

APRIL 5, 2023

New research from event insights group Freeman, in partnership with Edelman Data and Intelligence, examines the impact of face-to-face interactions on brand loyalty and trust and how in-person interaction impacts trust and loyalty for brands in the U.S.

Study 86

Study Brand Branding Survey 86

Konnect Agency

MARCH 20, 2024

PROJECT DATE: 2022 THE PROJECT: With a goal of increasing brand awareness for The BOSS! Immunity Bar for the Lenny & Larry’s Brand , Konnect launched the Ultimate BOSS! The full course was branded by Lenny & Larry’s , complete with a mud crawl, cargo wall and tire flip. Cookie and newly launched The BOSS!

Case Study 52

Case Study Study YouTube Viral 52

Agility PR Solutions

AUGUST 9, 2021

brands and retailers will be dealing with the collateral damage of the pandemic for some time—and in many ways, as a permanent part of the new normal. The post Consumers unmasked: New study reveals key buying triggers, as brand ethics become critical appeared first on Agility PR Solutions.

Ethics 147

Ethics Study Consumer Brand 147

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Study 128

Study Brand Branding Financial 128

Agility PR Solutions

APRIL 6, 2020

The media & entertainment industry ranked first for the third year in a row in the latest Brand Intimacy 2020 Study,the largest study of brands based on emotions, from brand intimacy agency MBLM. The study, now in its 10th year, revealed that Amazon Prime topped the industry followed by Disney and Netflix.

Study 112

Study Industry Brand Branding 112

Sword and the Script

MARCH 26, 2024

The takeaway here is that prospects respond better to brands that set out to inform rather than sell. Comment: This finding has shown up in the study in prior years as well. 43% said it “offers concrete guidance and case studies.” Comment: This makes sense because thought leadership is intended to educate rather than sell.

Leadership 127

Leadership B2B Study Survey 127

Agility PR Solutions

DECEMBER 13, 2021

DEI initiatives are driving critical strategy in the C-suite and at brands and businesses of all sizes, but racial disparities continue to be prevalent. The post New study reveals racial pay gap in influencer marketing, offering imperatives for brands and agencies appeared first on Agility PR Solutions.

Study 146

Study Agency Brand Branding 146

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Agility PR Solutions

OCTOBER 4, 2022

Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most intimate fast food brand in the firm’s Brand Intimacy 2022 Study, the largest study of […]. appeared first on Agility PR Solutions.

Brand 148

Brand Branding Study Consumer 148

Agility PR Solutions

AUGUST 17, 2022

Even with summer in full swing in a much more “normal” world, hospitality and theme parks ranked just 16th out of 19 industries studied in marketing intimacy firm MBLM’s Brand Intimacy 2022 Study, the largest study of brands based on how consumers bond with the brands they use and love, now in its 12th year.

Study 78

Study Industry Brand Branding 78

Agility PR Solutions

MAY 18, 2021

The post Is bad data killing your brand? Study finds a mere 5% of executives trust their enterprise data appeared first on Agility PR Solutions. While data investments are […].

Enterprise 176

Enterprise Data Study Brand 176

Agility PR Solutions

MAY 10, 2022

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications.

Study 175

Study Data Consumer Survey 175

Agility PR Solutions

OCTOBER 4, 2022

Brand innovation extends beyond C-suite strategy meetings—new research from headless commerce provider commercetools reveals that today’s consumers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.

Study 78

Study Brand Branding Retail 78

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

Case Study 80

Case Study Study Brand Branding 80

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Agility PR Solutions

JANUARY 15, 2024

It is a strategic process that involves collecting, studying, and concluding data from various media […] The post 3 ways media monitoring can help your brand or firm with content strategy appeared first on Agility PR Solutions. Media monitoring is an important practice for any business to move ahead in this diverse market.

Strategy 179

Strategy Brand Branding Media 179

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Agility PR Solutions

DECEMBER 7, 2022

New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future.

Study 78

Study Brand Branding Marketing 78

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Agility PR Solutions

NOVEMBER 3, 2022

In the post-pandemic Zoom age, after years of virtual conferences and events, brands and businesses may have gotten too comfortable with that two-dimensional format, even though they all tend to look and feel the same—in short, unmemorable.

Study 86

Study Brand Branding Conference 86

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do? Early efforts were tentative, pretentious, or even shallow.

Brand 296

Brand Branding Advertising Advertising 296

PR for Anyone

OCTOBER 25, 2019

This week I want to give you a case study. Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. I like to incorporate these into the tips so that you can get creative and see how you could do something similar. You know, these are real-world examples of my clients who […].

Case Study 100

Case Study Study Brand Branding 100

Agility PR Solutions

MARCH 13, 2022

Effective communication with teams, customers, and stakeholders is pivotal as the hybrid workplace continues to evolve business demands—but new research from Grammarly reveals that not only does good communication remain a problem for many brands and businesses, but it is also racking up costs.

Study 148

Study Communications Brand Branding 148

Agility PR Solutions

NOVEMBER 8, 2020

We’ve seen how brand adjacency can be harmful to the reputation and credibility of brands, and even lead to consumer boycotts. The post Do brands benefit from advertising within news? New IAB study shows brand trust increase appeared first on Agility PR Solutions. But new […].

Advertising 86

Advertising Advertising Study Brand 86

Agility PR Solutions

NOVEMBER 9, 2022

The post CMO Council study: Brands and retailers scrambling to meet demand for eCommerce delivery appeared first on Agility PR Solutions.

Retail 78

Retail Meeting Study Brand 78

Agility PR Solutions

JANUARY 13, 2022

At a time when personal health is among the most important human quests, the health & hygiene industry ranks near the bottom of all sectors, according to the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM.

Brand 156

Brand Branding Study Industry 156

Agility PR Solutions

DECEMBER 8, 2021

The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. The post Consumer goods holds its own in brand intimacy—which brands are leading?

Consumer 156

Consumer Brand Branding Study 156

Agility PR Solutions

OCTOBER 17, 2021

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). The post Which media & entertainment brands lead in COVID brand intimacy?

Brand 147

Brand Branding Media Study 147

Agility PR Solutions

JANUARY 16, 2023

New research from loyalty and customer engagement research consultancy Brand Keys finds that shifts in loyalty drivers are fundamentally changing the face of brand loyalty. The post New customer engagement study finds seismic changes in loyalty rankings appeared first on Agility PR Solutions.

Study 86

Study Brand Branding Marketing 86

Agility PR Solutions

NOVEMBER 8, 2023

From your […] The post Seasonal targeting: New study examines generational differences in 2023 holiday shopping appeared first on Agility PR Solutions. gifts during the holidays, and as experienced gift-getters, we usually have a sense of what type of present awaits under that wrapping paper based on who gave it to us.

Study 105

Study Brand Branding Publicity 105

Agility PR Solutions

DECEMBER 2, 2020

The report offers new views that will be critical for companies, brands and leaders to understand if they want to engage them […]. The post “Generation Disrupted”: In a country divided, new study issues a wake-up call for leaders & brands appeared first on Agility PR Solutions.

Study 125

Study Brand Branding Report 125

Agility PR Solutions

FEBRUARY 21, 2021

The post COVID consumer study reveals interest in brand discovery, small business appeared first on Agility PR Solutions. Based on responses from 1,000 U.S.

Small Business 78

Small Business Study Consumer Brand 78